ANDREW GOODWIN’S

THEORY

Dancing in the Distraction

Factory, Andrew Goodwin identified a

number of key features which distinguish

music video as a form.

GOODWIN IDENTIFIED THAT THERE IS A RELATIONSHIP BETWEEN THE

LYRICS OF THE SONG AND THE VISUALS BEING THE MUSIC VIDEO

VOYEURISM IS MORE LIKELY TO BE USED IN MUSIC VIDEO’S TO RAISE

THE ATTRACTIVENESS TO THE AUDIENCE WHICH IS NORMALLY

TARGETED TO THE MALE AUDIENCE

THERE IS MORE OF A LIKELIHOOD THAT INTERTEXTUAL REFERENCE'S

WILL BE MADE WITH THE MUSIC VIDEO

THERE IS A DEMAND FROM THE RECORD COMPANY TO USE LOTS OF

CLOSE UPS OF THE MAIN ARTIST

DIFFERENT TYPES OF GENRES HAVE THEIR OWN MUSIC VIDEO STYLE

AND ICONOGRAPHY, I.E FOR RAP ; WOMEN, CLUB SCENES ECT.