andrew goodwin
TRANSCRIPT
There is a relationship between the lyrics and the visuals, with the visuals illustrating, amplifying or contradicting the
lyrics.
Timbaland ft. Justin
Timberlake – Carry Out
“Take my order ‘cause your
body like a carry out”
There is a relationship between the music and the visuals, with the visuals illustrating, amplifying or
contradicting the music.
The Black Eyed Peas – Boom Boom Pow
The beat and melody of the song is very
futuristic – shown in the artists’ metallic
and rigid movements, plus their
computerised images.HOWEVER, Fergie’s
movements are fluid, providing a
contradiction
Genres are complex and diverse in terms of music video style and iconography
Gorillaz – Feel Good Inc.
Reflective of their “alternative” style of music – ambiguous yet makes links to genre – e.g. rock -
Guitar, drums etc.‘Virtual Band’ – all videos are animated – do not
generally see animated music videos
Record companies will demand a lot of close-ups of the main artist or vocalist
Nickelback – Rockstar
Here, this is not the case – instead there are various shots of random
people who are not part of the band singing along to the song.
HOWEVER, IN MANY MUSIC VIDEOS THIS IS THE CASE
Shakira – Did It Again
Many close ups of her within the video – any long shots include her – few back up dancers and she is always at the forefront of every
shot
Voyeurism is present in many music videos, especially in the treatment of females, but also in terms of systems of looking. Some examples are screens within screens, cameras, mirrors,
etc.
50 Cent ft. Justin Timberlake – Ayo Technology
Watching women in sexualised states of undress through binoculars – women are seemingly unaware that
they are being watched.
Enrique Iglesias ft. Lil Wayne - Push
A women is being filmed whilst dancing in a sexual
manner
There are likely to be intertextual references, either to other music videos or to films and TV texts, these provide further gratification and pleasure for the
viewers/fans.
Lady GaGa ft. Beyonce - Telephone
Video based on “Thelma and
Louise” – a film about two female
criminals.
The car has the words “Pussy
Wagon” on the back – replicating The Bride’s car in “Kill
Bill”