1.The War on Content Pollution: Big Data at the Intersection of Code and Content in the Era of Digital Storytelling Andrew Bowins, Senior Vice President Corporate & Digital Communications, MasterCard Worldwide

2. @Mastercardandy 3. Maybe @Mastercardandy 4. @Mastercardandy 5. @Mastercardandy Relevant Content. 6. Were at a fork in the road. @Mastercardandy 7. @Mastercardandy Get to Know Them. 8. @Mastercardandy Genuine Conversation. 9. @Mastercardandy Information Overload. 10. Talk with me. @Mastercardandy 11. @Mastercardandy 12. Everyone in this room is in the trust business. @Mastercardandy 13. @Mastercardandy Art & Science of Communication. 14. The world is going to get there with or without us. @Mastercardandy 15. Smarter Decisions. @Mastercardandy 16. Never give a listener a reason not to listen. @Mastercardandy 17. @Mastercardandy The Medium is the Message. 18. @Mastercardandy The Medium is NOT the Message. 19. Storytelling at MasterCard @Mastercardandy 20. @Mastercardandy Our Channels by the Numbers. @Mastercardandy 21. You have two ears and one mouth so you better listen twice as hard before you speak. @Mastercardandy 22. It was impossible to get a conversation going. Everybody was talking too much. -Yogi Berra @Mastercardandy 23. @Mastercardandy 24. @Mastercardandy 25. @Mastercardandy 26. Listen. Learn. Respond with relevance. Engage. Persuade. And then listen some more. @Mastercardandy 27. @Mastercardandy 28. Every conversation that does happen defines opportunity. @Mastercardandy 29. @Mastercardandy 30. @Mastercardandy 31. Thanks for Listening. @Mastercardandy