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From ego-centered to user-centered design of gamification

From ego-centered touser-centered design of gamificationMgr. Andrea Hrkov, PhD.Bc. Andrej Garaj

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Andrej

Andrej

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GamificationGamefulness

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Book ClashMultiplayer or single quiz

Book WorldVisualization of personal or global statistic Full shelfCompulsory reading application

I think

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Andrej

EGOFEEDBACK2016

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2014 I think2016 What peopleneed

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Young people

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Empathy mapping

What do you feel?

What do you do?

What do you think?

What is difficult to overcome?

8 people

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Results:What do readers like?connecting and comparing information they read with their reality thinking about values

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Results:What do gamers like?the possibility to evolve, discover, cooperate or to destroy / kill the enemies.striving to gain the final objective, adrenaline

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Most important for gamers and readers:

EMOTIONS

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feeling of thrill and conflictidentification with the characterto build or to see something newimmersion to the story

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Pains:the senselessness (missing purpose)bad graphics difficult text and cliche

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Andrej

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Feature for thrill, killing:Killing daemons of stupidity

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Evolution feature:

Spirit

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Explorers feature:new books on the map, cleaning and completing the quiz EXCELLENT

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Social feature: Best thoughts on bookBest thoughtWith big power goes big responsibility

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Andrej

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5 people

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Impact on quality of life?

Andrej

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Our teamWordsWordsBossBoss ITCodeCodeIlustrationCoffee

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andrea.hrckova@uniba.sk~agarajko@gmail.com

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