andi zain - telkom flexi creativepreneurship mobile

8/6/2019 Andi Zain - Telkom Flexi Creativepreneurship Mobile

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Creativepreneurship

with Mobile Application

Andy Zain

MobileMonday

@andyzain

Thursday, May 5, 2011

http://www.ideonomics.com/



mailto:[email protected]

mailto:[email protected]



70%of the world population is

on mobile

Mobile is BIG




Car

PC

TV

Radio

Mobile Phone

Mobile is BIG

4x

PC ownership

3x TV ownership

Source : Tomi Ahonen (Nov 10, 2009)

http://communities-dominate.blogs.com/brands/2009/11/the-digital-divide-in-numbers.html




Wireless will be all around

2010 :

5 Billion mobile devices globally (70% penetration)

2020 :Predicted to achieve 100% global mobile penetration.

In Indonesia :

+197 million mobile phone subscribers

----> est. 40% mobile users actively access Internet

+45 million new phones sold every year




Handphone Ownership Triples in 5 YearsSource: Nielsen Company Indonesia

Mobile & Consumer Data 2010




Change is coming...Get ready



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Consuming Datas

Featured Phone Blackberry Internet Phones Tablets

20-80MB 50-185MB 400-800MB 2-3.5GB

Average Data Consumption / User / Month




Mark Zuckerberg : “Indonesia is the onlycountry where 100% of Facebook users

are in mobile.”




One Person Multiple Devices

Everything will be Online & WirelessThursday, May 5, 2011



Internet of ThingsNetworked Objects and Smart Devices

Estimated 50 Billion

connected machines by 2020




Past vs Present

Hardware vs Software

Walled Garden vs Openness .

Fixed Line vs Wireless .




Changes Bring Opportunities

Smartphones enabling millions of application potentials.

(appstores, games, etc.)

Connected People allow millions of interactivities.

(social network, commerce, banking, etc.)

Phones interact with industry devices opening endless

opportunities.

(vending machines, vehicle tracking, monitoring, etc.)




Wireless




Who’s Doing it?

Case study from South Korea, majority participant is the small players including individuals (66%)

Individual

24%

Small Company

42%

Large Company

8%

Foreign Company5%

SK Telecom

21%




BeingLocal and Small

is a Strength




Indonesia is not a trend follower.

We are TREND CREATOR.




!"

#!!!!!"

$!!!!!!"

$#!!!!!"

%!!!!!!"

%#!!!!!"

&!!!!!!"

&#!!!!!"

'!!!!!!"

'#!!!!!"

#!!!!!!"

( ) * + $ &

, - . + $ &

/ ) 0 + $ &

1 2 0 + $ &

/ ) 3 + $ &

( 4 * + $ &

( 4 5 + $ &

1 4 6 + $ &

7 - 2 + $ &

8 9 : + $ &

; < = + $ &

> - 9 + $ &

( ) * + $ '

, - . + $ '

/ ) 0 + $ '

1 2 0 + $ '

/ ) 3 + $ '

( 4 * + $ '

( 4 5 + $ '

?*@A4-"B@C@:<0C"

B@D-<"B@-E-D"

>):)"F<*C4G-D"

Tremendousgrowtha0erlaunch!

Currentlymorethan10millionvideo

viewsfrommobileeachmonth!




Mobile Application

as entry point for

Creativepreneurship




47%

9%

32%

12%

How People Use

Their Mobile Phones




47%

9%

32%

12%

7 mins

Email App

How People Use

Their Mobile Phones




47%

9%

32%

12%

10 mins

Browsing

7 mins

Email App

How People Use

Their Mobile Phones




47%

9%

32%

12%

27 mins

Telephony Phones

Skype

Text

10 mins

Browsing

7 mins

Email App

How People Use

Their Mobile Phones




47%

9%

32%

12%

27 mins

Telephony Phones

Skype

Text

40 mins

All Other AppsMaps

Angry Birds

DropboxInstagram

Games

etc.

10 mins

Browsing

7 mins

Email App

How People Use

Their Mobile Phones




Dualism of Indonesian Mobile Users




Dualism of Indonesian Mobile Users


KEY TRENDS



+80%Bottom of the pyramid is the

market driver

(size, usage, early adopter)

Low Cost &Commodity-like

Need Differentiation(Service bundling, application, community --

> to create sticky factors)

Mobile Phone isthe first

Internet Device

In the emerging markets...




Many local startups

BUT MAKE SURE YOU’RE ON THE RIGHT TRACK




3M :Problems in the Indonesia creative digital startups.

Me-Too-Products

Me-Only-Products

Mega-Products




Stay grounded




Lets start from home




50+ apps before major success

Angry Birds - >140M downloads!Thursday, May 5, 2011



Why Mobile Applications?

Huge user base.

Easy to create.

Ecosystem ready (device, SDK,

distribution, promotion, payment, etc.).




Meet Fahma, 12 years old. Youngest developer in the

world .... from Indonesia.

Application downloaded bypeople in more than 75

countries in 10 days.




Thank You!

@andyzain

andi zain - telkom flexi creativepreneurship mobile

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