anderson area chamber new media workshop presentation #2
TRANSCRIPT
Telling your story?Anderson Area Chamber of Commerce
New Media Workshop| August 25, 2010
What is a movement?
“A movement is thrilling. It's the work of many people, all connected, all seeking something better. The newly leveraged tools of the net make it easier than ever to create a movement, to make things happen, to get things done. All that's missing is leadership.” Seth Godin
What is your message?
The Rhetorical Triangle?• Ethos?• Pathos?• Logos?
The Rhetorical Triangle?
What is the purpose behind telling the message?
Who is listening to the message?
Why are they listening?
Deliver the message over time!
• Tease them• Intrigue them• Excite them• Make them come back for more
Deliver the message over time!
What is your red-string?
What are we using to tell stories?
• Blogs• Websites• Video• Newsletters
What are we using to distribute stories?
• Facebook• Twitter• YouTube• FriendFeed• Email
What are we using to build communities?
• Flickr• Twitterface/Intefy• Hashtags• Facebook
Facebook | Legacy Day
Facebook & Blog | Skinny on Kathy
Flickr| NASA Photostream
Twitter Hashtag| #Blogchat
YouTube| New York Presbytarian
Twitter & Web| Twitterface/Intefy
YouTube & Blog| Andy Arnold Law Firm
Group Blog| SCHA
Location Based Social Media Foursquare & Gowalla
Innovative Messagingleads to
Empowered Movements