and then what creative - 2012 q3 trend report for experiential marketing
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TRENDREPORTFOR EXPERIENCE DESIGN
2012 Q3
Q4 2011 // stuartfingerhut.comLos Angeles, CA T 323.963.3393 www.A-T-W-C.com
DESIGN NOW PLAYS THE MOST SIGNIFICANT ROLE IN CONSUMER EXPERIENCES.
Good design creates positive experiences between people and products, spaces or systems.
Design’s power lies in its ability to create memorable experiences. People will always seek out something new - it’s a part of the human condition. Design's power is in creating richness and meaning by layering products or spaces with services.
Creating experiences which are captivating and engaging is one of the greatest challenges - but will reap the most rewards!
Doing anything less is a waste of time and money, and will look dated before it hits the floor.
DRIVERS
Once a project has gone live with a competitor it may cease to be “the new.”
To deliver rich experiences to your visitors, one should design with an eye for what will be innovative in 6 - 12 months time.
DRIVERS
EASY
ENGAGING
INNOVATIVE
MEMORABLE
SHAREWORTHY
WHAT'S NEW
COACHELLA GATEWAY PAVILION
For the 2012 Coachella Music Festival Alexis Rochas of I/O designed and built the Coachella Gateway Pavilion, the largest customized structure in the US. The 35-by-75-foot freestanding structure featured more than 18 hours of video and interactive 3D projection-mapped content which cast dynamic imagery across the desert.
MOCAP MAPPING
Mocap mapping is a first-of-its-kind combination of 3D projection mapping and live motion capture technology. This brand-new mix allows for engaging interaction between the audience and 3D imagery projected onto a building. The tailor-made mocap mapping provides a highly engaging experience through media attention and online interaction.
THE TELEVISION OF TOMORROW
NDS's Surfaces is a proof-of-concept that shows how television could become a much more immersive living room experience. The Surfaces prototype transforms the idea of “television” into something worthy of our digital age. Starting with a gigantic canvas different layers of information and content most revelant to the home user could be displayed.
AR FASHION CAMPAIGNS
Marks & Spencer is integrating augmented reality into its autumn fashion advertising campaign. The AR app will provide customers access to exclusive video content via M&S adsand magazine showcasing how the latest fashion ranges look when they are worn. QR codes will also allow customers access to information about products.
3-D VIDEO POD
Researchers at Queen’s University have developed TeleHuman, a life-size cylindrical podallowsing users to conduct real-time, 360-degree video conferences. Not only do you see the person in 3-D, you can walk a full 360 degrees around the pod to see your conversation partner from every angle — just as if the person was actually standing infront of you.
VIRTUAL CHANGING ROOM
John Lewis is piloting Cisco's StyleMe Virtual Fashion Mirrors at its flagship London department store. The 6- by 3-foot mirrors have built-in cameras that capture shoppers’ body dimensions and position to provide customers with a virtual way to try on clothes. The mirrors offers more than 500 women’s-wear garments and accessories which are superimposed over customers’ on-screen images.
INTERACTIVE HANGER
TeamLabHanger is an interactive hanger linking the hanger to coordinated images and videos displayed on monitors in the store. The teamLabHanger acts as an interface that providesadditional information to make the item more appealing. Displays can provide item information, video and sound.
MOBILE TELECONFERENCING
Double is a simple way to be somewhere else in the world without flying there. The designallow users to freely move while making conversations fluid and real. Double improve existing teleconferencing and open a world of possibilities for the disabled and elderly.
LIVE EVENT SCREENPRINTING
HIT + RUN is the world's leader in live screenprinting. Their live screenprinting events can be found at everything from Coachella, to the Super Bowl, to Art Basel and more. They work with clients to screenprint posters, bandanas and even customized CD jackets to go with a music compilation put together by the client.
Good designers understand the value of materials and the opportunities they provide to further expanded the impact of a finished installation including the fabrication processes.
Materials manufacturers also understand both the economic benefits and marketing opportunities of developing more environmentally beneficial productions. These materialinvestigations have had unexpected benefits for the environment and supports the modest risk involved in trying new combinations and processes.
Materials now possess multiple functions and can be tailored to change their visual and me-chanical properties to suit specific needs.
MATERIALS MATTER
POWER PARASOL
The Lot 59 project has four Power Parasols positioned over the parking lots at ASU between the football stadium and the baseball stadium. It covers parking areas used by students and by fans attending athletic events.
KINETIC PARKING GARAGE FAÇADE
Artist Ned Kahn has designed an aluminium façade with 117,000 suspended aluminum panelsthat fluctuate with the movement of wind. The panels hang eight storeys and cover an area of 5000-sq-m. The facade offere the observer an ever-changing piece of art while masking theside of a car park.
CONCRETE PANELS
Budapest-based Ivanka offers concrete wall panels designed to protect and embellish interior and exterior walls with the aesthetic of cast-in-place concrete. The 2 cm thick fiber-reinforced panels enhance both thermal and acoustic isolation, have a high level of fire resistance, and are anti-corrosive and waterproof.
FLEX LIGHTING
3M Architectural Markets has introduced FLEX, a modular lighting system that can be suspended and curved along walls and ceilings to create luminous installations. The new designs are suited for retail and hospitality spaces and explore the flexibility of LED lighting.
