and relation to orwell’s animal farm an overview of...
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PropagandaAn Overview of Propaganda, its techniques,
and relation to Orwell’s Animal Farm
Consider the following posters:
- What message is being sent to the people? - What techniques are being used?
What is propaganda?
Propaganda is information, especially that of a biased or misleading
nature, used to systematically promote or publicize a particular
political cause or point of view
- It includes the manipulation and control of language to produce
“half-truths” or flat out lies in order to gain support of a person,
product, or cause.
- Propaganda often transmits more than one message, depending
on what the recipient wishes to hear or is told to hear.
Types of Propaganda
Propaganda is an essential ingredient in successful totalitarian
regimes. There are two main types we will examine in this unit:
● Political Propaganda--attempts to gain and keep support and
voters
● War Propaganda Propaganda--Emerged with WWI and
helped to win the war by motivating support on the home
front
Examples (one modern, two historical)
Political PropagandaWWII - Disney Video Propaganda
WWI - Poster Form Propaganda
Propaganda Techniques (in Animal Farm and in media today)
1. Bandwagon: Doing something that everyone else is
doing. It appeals to a person’s need to belong.
2. Loaded Words and Images: Words that immediately
bring an emotional response and relies on the act of
transferring the feelings we have for a given symbol
onto the advertised product, person, or cause.
Propaganda Techniques
3. Unproved Assertions: These are
generalizations or enthusiastic statements that
something is good or the “best” without using
reasons, statistics, examples, or other evidence to
back up the claim
4. Ego-Tripping: Also called Snob Appeal, it
targets to a person’s desire to be better looking,
stronger, smarter, or generally appeals to our
desire for “the good life”.
Propaganda Techniques
5. Name-calling: Using derogatory language or
words with a negative connotation in order to arose
prejudice or dislike for a particular product, person,
group, or cause.
6. Scapegoating / Pinpointing the Enemy:
Attributing problems to common enemy in the form
of a particular person, group, etc. without regard to
the truth of the accusation.
7. Slogans: Simple, catchy words and phrases that stick in
people’s minds but often without giving all the important
details of a person or product.
8. Name-dropping: Famous athletes, television and film
stars or other respected personalities speak for a product or
a cause, even though they are not authorities on the subject.
Include testimonials in which a person claims that a
product, person or cause has been beneficial to them
Propaganda Techniques
9. Glittering Generalities: When a commercial
uses flashy colors and words to gain the
attention of the audience. Involves catchy music
or an enthusiastic announcer.
10. Plain Folk: Trying to appeal to the common
values of a population ie. Patriotism. Using
what appear to be normal people testifying that
a product works for them.
Propaganda Techniques
11. Fear: Exploiting people’s fears, usually in the
form of a false dilemma, in order to gain support
for a course of action or decision
12. Scientific Claims: Using technical jargon and
statistics to support a claim or send the message
that evidences proves a product does what it’s
supposed to or is the best at what it does.
*Milk example in Animal Farm
Propaganda Techniques
Activity: Posters Identification Activity
Directions: Identify the propaganda technique used in the examples. For the posters, make a guess as to the country of origin and the purpose of the posters.
Identification Activity
1. When justifying the pigs’ hoarding of the milk and apples, Squealer says, “Do you know what would happen if we pigs failed in our duty? Jones would come back! Yes, Jones would come back! Surely, comrades,” cried Squealer almost pleadingly, skipping from side to side and whisking his tail, “surely there is no one among you who wants to see Jones come back?”
Identification Activity
2. Snowball explains away the objections of the birds to the maxim: Four legs good, two legs bad. “A bird’s wing, comrades,” he said, “is an organ of propulsion and not of manipulation. It should therefore be regarded as a leg.”
Identification, Posters
China; Mao Zedong. Supported by Russia during the Cold War
Mao Zedong; leader of hte people.
Identification, Posters
Chinese Poster; showing its citizens how divied the US was
North Korean Propaganda Poster; standing up the west.
Propaganda Poster/Media Creation Assignment