and many others…. - infoag conference · • 18 years ag-tech leadership • 12 years fin-tech...
TRANSCRIPT
Mark Pryor, CEO
And many others….
• 18 years Ag-tech leadership
• 12 years Fin-tech leadershipChairman, CEO
Board MemberTechnical Advisor
Technical Advisor
Technical Advisor
Mark [email protected]
Member
I’m a technology geek.
Technology creates possibilities…..
$120 Billioneconomic impact
trace·a·bil·i·ty/ˌtrāsəˈbilədē/
Noun
…the ability to verify the history, location, or application of an item by means of recorded information.
The Current Landscape
Industry Challenges New Possibilities
A growing demand…
Data that can be “trusted”
Product Provenance
Prove it!
What exactly are we tracing?
Sustainable Farming Practices
The sustainability practices used in the production of cotton must be digitally linked with the actual production.
Why do we care?
Industry Challenges
Traceability requires digitization.
Agriculture is one of the leastdigitized sectors.
It’s complicated.
It’s reallycomplicated.
Traceability requires collaboration.
Communication breakdown….
Cargill says “vessel”
ADM says “ship”
LD says “conveyance”
Olam says “boat”
“Pockets” of traceability.
We need something that’s open.
We need something that’s neutral.
We need something borderless.
We need something that’s highly secure.
We need common standards.
New Possibilities
“Disruptive”
Disruptive technologies are those that
significantly alter the way businesses
or entire industries operate.
These technologies force companies to
alter the way they approach their
business….
“We’re quite confident that blockchain has big, big implications in supply chain, transportation and logistics.”
- Fred Smith, CEO
Blockchain: “Single version of the truth”
A single, unified source of data, creating a tamper-proof
audit trail and consistency across parties throughout the
supply chain.
Blockchain: Shared Source of “Truth”
The movement is expanding rapidly in food safety!
“Attestations”/Events (facts) tied to an asset (VIN)
Powered with Blockchain. NOW LIVE!
• Sustainability claims, proofs, attestations• Digitally linked with actual production• Bale-level traceability• Authenticity
Transparency builds trust.
Thank you!