and dont forget to feed the dog
TRANSCRIPT
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places that matter
are what matters
bryndie beach
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for many , the idea of paying attention means focusing on the cri t ical i tems in our day
to day l ives.you know, the things your
mom made you do, such as…
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“DON’T FORGET TO FEED THE DOG!”
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what happens when intense attention is paid to details?
in the case of 11 small stores the answer is
SUCCESS!
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so how do they do it? multiple ways to open doors draw you in
creative signage notes dest ination
l ighting and color schemes reflect purpose
window displays intr igue
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f loors are of polished wood, or brushed, stained concrete, strewn with
homey rugs or are subdued and functional
airy high ceil ings al low you to breathe
comfy furnishings and personal i tems provide a human touch and sense of
scale
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music is enlivening, calming or fun
soothing temperatures reassure
delicious smells and clean environment
detailed and holis t ic framework throughout
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high quality merchandise perfectly displayed invites browsing or purchase
addit ional information is readily at hand
knowledgeable personnel feel l ike friends
moving far beyond the goal of making a sale
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11 small stores = 1 big impact
sought out and remembered
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locally owned locally grownlocally made independent
embody a spiri t of place
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“been here forever”
timelessness
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“we always go there”
enhance personal ri tuals
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“the only place you can find…”
unique
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“my (f i l l in the blank) store”
your special go-to resource
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you feel welcome and valued
as an individual you matter
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“feels l ike home”
a perfect f i t
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bounteous thanks to:
Bruno’s Market and DeliCarmel Art Associat ion Gallery
Carmel Valley Roasting CompanyEarthbound Farms Eco Carmel
Lula’s Chocolates Taste MorganRiver House Books Spencer’s Stationery
Thinker Toys Weston Gallery
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now that you have paid attention…
you know what you have to do! photos courtesy of individual businesses as avai lable on the web
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Music:
Erik SatieGnossiennes No. 4 with nature sounds
for relaxation