• http://www.fashionlondon.co/• The codes and conventions that are evident on this

website are there is a clear logo, advertisements, hyperlinks, a grid system, different background and font colours. There is also links to social media websites such as Twitter, Facebook and Pinterest which you will find on many websites nowadays.

• This website is a lot more modern and trendy looking than the other website. There are four professional images of models wearing different fashion trends. This website is not as colourful as the other one however, the colours used are good contrasting colours therefore makes the website still easy to understand, use and navigate. The logo on this website is also positioned in the top left corner of the website’s homepage and it says “FASHION LONDON” The font on this website is serif so it makes it look a lot more formal and professional rather than if they used sans serif font. The serif font also ties in with the overall sophisticated appearance of the website.