anatomy of a successful mobile app
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TRANSCRIPT
#NERDERYWEBINAR @THE_NERDERY
YOUR HOSTS
Andrew WatsonSenior Developer@creativedrewy
Brian RoweUX Manager
@izzy_monkey
Jacob WardSenior UX Designer
@jakeward
Jon RexeisenSenior Developer
@rexeisen
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OVERVIEW1
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Quality native mobile applications
Design hierarchy of needs
Teach you how to judge an application
Application on Android & Apple
Risk of not investing up front5
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WHY CARE?
FIRST IMPRESSIONS MATTER
MAXIMIZING YOUR INVESTMENT
MINIMUM VIABLE PRODUCT VS MINIMUM DELIGHTFUL PRODUCT
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VIEWER POLL
WHAT IS YOUR INVOLVEMENT WITH NATIVE MOBILE APPLICATIONS?
None
I'm thinking about making one, looking for pointers
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I'm the product owner / champion for a mobile project3
I work on designing or developing mobile application4
I pay the bills and want to make sure we are doing it right5
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WHY QUALITY MATTERS
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Apple phone or icon
WHY QUALITY MATTERS: APPLE REGULATES
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FUNCTIONAL: IS IT USEFUL FOR THE USER?
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Android: Google Keep
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iOS: OmniFocus
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RELIABLE: CAN I TRUST IT?
Loading Screen IMG
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Android: Paypal
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iOS: 1Password
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USABLE: CAN I USE AND LEARN THE APPLICATION?
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Android: Twitter
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iOS: Square Cash
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PROFICIENT: CAN I DO MORE &DO IT BETTER?
User Input within an App
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Android: TapTu
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iOS: Vine
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ENJOYABLE: IS THIS PLEASING TO USE?
Surprised Person
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Android: Timely
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iOS: Yahoo! Weather
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WHAT’S THE RISK
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WRAP UP1
2
3
4
Quality native mobile applications
Design hierarchy of needs
Teach you how to judge an application
Application on Android & Apple
Risk of not investing up front5