anametrix campaign analytics data sheet
TRANSCRIPT
Anametrix Campaign Analytics
Advanced Campaign Analytics
for the New Marketer Anametrix Campaign Analytics delivers a real-time, holistic view of campaign
performance across the entire marketing mix – paid, owned and earned media.
Marketers can measure the impact of traditional and digital media “buys” and
company-owned assets like websites and Facebook pages, as well as the
relationship to social buzz, virality and other earned media.
Driving ROMI with Campaign Insights Superior knowledge from Anametrix Campaign Analytics supports better decision-
making. Marketers need to go beyond basic campaign metrics to truly understand
the highest-value customer segments, geographies and demographics. Campaign
Analytics combines and analyzes data across multiple channels, breaking
marketing silos to produce an accurate view of how buyers respond to marketing
campaigns. Learn not just what consumers do, but how, why and where they buy.
At a Glance
Anametrix Campaign Analytics
unlocks the power of data,
delivering insights into what
attracts consumers, encourages
them to buy and converts them
into loyal customers.
•Combine and analyze data from
paid, owned and earned media
•Know how, why and where
customers buy
•Target new revenue
opportunities
•Optimize customer metrics and
return on marketing investment
“Anametrix lets users compare campaign effectiveness across channels, in real time, enabling quick decisions about which campaigns and channels should be allocated more or less resources.”
Marisa Peacock, CMS Wire
858.558.8230 5414 Oberlin Drive, Ste. 200,
San Diego, CA 92121
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Anametrix transforms businesses with marketing analytics. We collect, analyze
and make sense out of data across all channels in real time to enable marketers
to discover new truths about customers, prospects and the market at large.
Anametrix delivers 360-degree visibility into business data to uncover new trends
and hidden correlations, explore new relationships and deliver a bigger and more
predictable impact on revenue. Founded in 2010 by the trailblazing web analytics
team behind WebSideStory, Anametrix headquartered in San Diego, CA.
ABOUT ANAMETRIX CONNECT WITH US
Actionable Intelligence We’ve built the reporting capability based on a deep
understanding of campaign dynamics and customer
acquisition to reveal:
• Real-time data correlations across the
interrelated mix of traditional and digital
media
• Easy comparison of campaign metrics,
including virality, customer retention,
customer lifetime value and Return on
Marketing Investment (ROMI).
• Visibility into the complex relationships of
paid, owned and earned media.
• Insights into best allocation of resources to
optimize ROMI.
• Information enabling CMOs to evaluate
marketing performance against goals.
Accurate insights into campaign performance make
it possible to course correct in real time, leveraging
emerging trends to segment customers, target campaigns and optimize campaign results. The result – improved return
on marketing investment (ROMI) with reduced customer acquisition costs, improved customer retention and higher
customer lifetime value.