analytics10 - what's new in 10.5

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© 2011 Webtrends, All Rights Reserved.

What’s New in Analytics 10

Newest Updates


What is Analytics 10?

• New user interface

• New functionality, based on digital marketers’ needs for

• Analytics across digital channels• 3rd party data• Good visualization• Simple data extraction

• More information and previous webinars available on our onboarding page


What We’ll Cover Today

Release update includes:

• New Social Measurement Solutions which Include:• New YouTube Space• New Twitter Space• New Enhanced Facebook Page Space

• Introduce Ad Hoc Analysis

• Other Miscellaneous Updates


New Social Measurement Capabilities


Social Measurement Solutions

Who gets it? Available as a licensed add-on

Solution Measurement:

Your account manager has more information

Social Spaces

Discover the nature, influence and success of Facebook pages, apps, ads and posts.

Gain insight into customer engagement, content viewership and campaign performance of your YouTube videos.

Measure and understand the effectiveness of Twitter as a social engagement channel through the reach of Tweets, reTweets and followers.

Social Measurement Expertise

Implementation and Measurement Strategy• Facebook app and YouTube page tagging• Social spaces creation and setup• Basic report customization• Social measurement training• Campaign measurement strategy

Measurement Optimization and Analysis• Monthly Social Analytics interpretation,

recommendations and analysis• Monthly check-in with Webtrends Social

Measurement experts


New YouTube Space

Daily data from YouTube’s API and the power of the Webtrends tag and custom reports come together


YouTube Space: Data Collection

YouTube Space Data• Webtrends + YouTube (Default)• YouTube Only• Webtrends Only

Webtrends Data• V10.2. JS tag + YouTube Plugin• Tracks videos embedded on your

website in reports labeled Onsite

YouTube Data• Track a single channel per space• Embedded videos on a web page

should be from single YouTube channel


YouTube Space: Data Collection

Events Tracked by Webtrends YouTube Plugin• Impressions – Captures when a page with an embedded video is loaded. • Actions – Captures when a viewer plays, pauses, resumes, finishes, or

selects a frame in a video.• Progress – Captures when viewer passes the 25%, 50%, and 75%

milestones in a video.

Embedded Videos Tracked• iFrame embedded videos – Both Flash and HTML5• Flash embedded videos • More about how to track embedded videos:

https://developers.google.com/youtube/


YouTube Space Dashboard

DashboardKey Metrics• Views *• Unique Viewers*• Subscribers*• Favorites*• Onsite Plays• Onsite Full Plays• Onsite ImpressionsWidgets• Traffic Sources *• Playback Locations *• Top Videos *Annotation View & Videos Overlay

Available from REST API

* Sourced from YouTube API


YouTube Space: Video Dashboard

Video Thumbnail & Play

Views & engagement

Traffic Sources

Playback locations• WATCH (YT.com video page)• CHANNEL (your channel

page)• MOBILE (viewed on mobile

device)• EMBEDDED (viewed on

website – “onsite”)

Real-time Social Metrics

Out-of-Box Reports


YouTube Space: Reports

Campaign ReportsOnsite: Campaign IDs

ContentOnsite: Videos + CitiesOnsite: Videos + CountriesOnsite: Videos + TypesVideos: RegionsVideos: Playback LocationsVideos: Traffic Sources

EventsOnsite: Video EventsEngagement

PeopleRegionsRegions + VideosOnsite: Area CodesOnsite: CitiesOnsite: CountriesOnsite: DMAsOnsite: DomainsOnsite: Geo DrilldownOnsite: GMT OffsetsOnsite: Hourly Browsing ActivityOnsite: Key MetricsOnsite: LanguagesOnsite: RegionsOnsite Sessions: FrequencyOnsite Viewers: New + Returning

Blue Reports are sourced from YouTube

TechnologyOnsite: Browser VersionsOnsite: ColorsOnsite: FlashOnsite: Mobile BrowsersOnsite: Mobile Devices + BrowsersOnsite: Network TypesOnsite: OS + BrowsersOnsite: ResolutionsOnsite: Video QualityPlayback LocationsPlayback Locations + Videos

TrafficOnsite: Referring DomainsOnsite: Referring PagesOnsite: Videos + Search EnginesOnsite: Videos + Search KeywordsOnsite: Videos + Search PhrasesOnsite: Videos + Traffic SourcesTraffic SourcesTraffic Sources + Videos


New Twitter Space

Hourly data from Twitter’s API provides insight into most engaging tweets


Twitter Space: Dashboard

DashboardKey Metrics

• Tweets• Followers• New Followers• Retweeted• Replies• Mentioned• Following

Widgets• Top Tweets• Tweet Time

Annotation View & Tweets Overlay

Available from REST API


Twitter Space: Reports

Tweets Report• Hourly update of tweets• View full tweet and reply

messages• Create Date• Replies Count• Retweets Count• Table data available from

REST API• Ability to search content of

tweets


Updated Facebook Page Reporting

1. Posts by Admins report

2. Interactive report functionality

3. Data storage


Enhanced Facebook Page Space

Posts by Admins are now stored and available in report format with 15 minute refreshes, leveraging our new Big Data platform


What’s New in Facebook Page Space

What’s New?• Posts by Admins

report in Content category

• Storage of posts, comments, and other insights

• New reportinteractions


Posts by Admins Report

Found in Content chapter

Captures key metrics for posts created by page administrators, including comments, reach, and more

Continually updates metrics on posts for 28 days – until the Facebook API no longer sends updates


Posts by Admins Report


Facebook Page Space: New Interactions

Add/Remove Column• Select what’s

most important to you

• Selection is saved to a user’s preferences


Facebook Page Space

Filter by Post TypeTypes dynamically list based on available data set

• Link• Photo• Status• Video• SWF• Etc

Comments• Review all comments

added to a post• Includes users who

commented

Search• Search contents of posts


Facebook Page Space

Date Range Selection• Applies only to create date of post• Includes posts created within date range and all comments and related metrics for 28 days after post

creation

Default Date Ranges• 7d, 28d, etc will include +1 day to include all posts up to the last 15 minutes• +1 does not apply to custom date ranges


Facebook Page Space

Additional Report Features• Resize handle to view more or less of report table• Continuous scrolling of Comments (instead of paging)• Click post visualization to drill through to Facebook• Sorting and paging performance

Deployment• 58 days of historic data is retrieved for new created spaces


New! Ad Hoc Analysis

1. What it is

2. How it works

3. More information


What is Ad Hoc Analysis?

• New capability

• Allows administrators to re-run analysis for a fixed set of time on a profile

• Very small analyses are free; others can be purchased for credits

• Your account manager has details


Ad Hoc Analysis

How It Works• Available only for full Analytics profiles• When you kick off an ad hoc analysis, the profile’s normal

analysis continues to run. Ad hoc analysis runs separately and accumulates all report data

• When ad hoc analysis catches up to today or most recent traffic collected, it publishes the results to the profile’s report data location


Ad Hoc Analysis Time Periods

July

1

June

1

May

1

Aug

ust 1

Toda

y

1-3 days

Current Month

Previous Month

Apr

il 1

Previous 2 Months

Previous 3 Months

0 Credits

1 Credit

2 Credits

3 Credits

4 Credits

Via UI

Via Support


Ad Hoc Analysis

Some Notes

• Accounts limited to 12 concurrent analysis jobs

• Everyone with ad hoc analysis rights can run free jobs, even if they have 0 credits

• Initial allotment of 5 credits per account available now


Ad Hoc Analysis

Running an ad hoc analysisMust be logged in as an Administrator account, or account with ad hoc analysis right assigned

*Note the ‘Ad Hoc Analysis Status’ column on the right


Ad Hoc Analysis

Ad hoc analysis – rights • All Administrators have the ad hoc analysis right• There is a new ad hoc analysis requests action right


Miscellaneous Updates

1. Calendar updates

2. Thumbnail list view

3. Full screen mode update

4. Page title and URL display

5. Administrator sorting function

6. REST Updates


Start of Week in A10

What’s New?• A10 supports account and profile-level start of week settings• Account level dashboard uses account-level setting• Space to use profile-level setting when an analysis profile exists• Calendars in Notes and Campaigns also updated


Thumbnail List View

What’s New?• View maximum length of

space and profile titles• Same data available in each view


Full Screen Mode

What’s New?View left navigation and report list when in Full Screen mode


Page Title & URL in Site Pages

What’s New?Page title and URL visible in Site Pages report

Note how URLs display!


Admin Sorting by Checkbox State

What’s New?In all of these cases, you can now sort by all visible columns, including checkbox columns.• Edit a User, navigate to Profile Rights (shown below)• Edit a User, navigate to Template Rights• Edit a Role, navigate to Profile Rights• Edit a Role, navigate to Template Rights• Edit a Profile, navigate to Data Sources• Edit a Profile, navigate Profile Access (User list)


REST API and Generator Updates

• Added the ability to filter data extractions based on dimensions (i.e., include only data for a specific country or state)

• Standard Boolean operations work with this functionality(i.e., include Oregon and Washington, not Portland)

• Can also sort by a measure in a single-dimension report(i.e., all pages sorted by bounce rate in extraction) –descending only

• Generator has been updated to reflect these changes.


Review!

Today, we covered the following:

• YouTube space

• Twitter space

• Enhanced Facebook reporting

• New report functionality

• Ad hoc analysis

• Miscellaneous updates

• REST updates


More Analytics 10 Training:

• Moving to Analytics 10 – for those familiar with Analytics 9 who want a deeper dive into Analytics 10 functionality

• Foundations and Report Analysis – for those looking to enhance their analytics skills using our interface. Not just tools training!


More Information

Analytics 10 Help: http://help.webtrends.com/en/analytics10/

Information for Administrators

http://www.webtrends.com/shared/a10-onboarding/


Q&A Time

analytics10 - what's new in 10.5

Technology

ad hoc analysis

social measurement solutions

template rights edit

page title

rights reserved

youtube space

twitter space

account manager