Analy&cs Report Winter 2014

SEASON FIVE

SOCIAL

2

Total Season 5 Views: 26,910,933 During course of season

+306% from season 4 As of 12/14/2014

Seasons Top-Viewed

3

Top Viewed Video Title Ep. Week Views

#1 Top Soccer Shootout Ever With ScoR Sterling 7 15,514,980

#2 Hunger Games Musical: Peetas Song 5 1,181,361

#3 Hunger Games Musical: Katniss Song 5 814,474

#4 Hunger Games Musical: Gales Song 5 504,786

#5 Hot Tub Scare 5 339,621

Analy&cs Report Season 5

4

Views Total number on BYUtv channel by month

As of 12/14/2014 Studio C Total: 96,914,389

S1 S2 S3

S4

S5

Analy&cs Report Season 5

5

Minutes Watched Total watched on BYUtv channel by month

As of 12/14/2014 Studio C Total: 273,762,592

S1 S2 S3

S4

S5

Analy&cs Report Season 5

6

Subscribers Net total of new subscribers to BYUtv channel by month

As of 12/14/2014

Total: 190,848

S1 S2 S3

S4

S5

Analy&cs Report Season 5

7

Page Likes Net growth of total likes on Studio C Facebook page

As of 12/14/2014 Total: 180,233

S1 S2

S3

S4

S5

Analy&cs Report Season 5

2,035

3,133

2,631

3,576 3,922

2,938

6,219

3,092

2,784 2,275

0

1,000

2,000

3,000

4,000

5,000

6,000

7,000

1 2 3 4 5 6 7 8 9 10

Num

ber o

f New

Likes

Episode/Week Number

S5

S4

S3

8

New Facebook Likes On Studio C page by week

Analy&cs Report Season 5

9

Life&me Followers: 3,377

TwiQer Followers Growth in total following

(Account created September 2014)

Analy&cs Report Season 5

DIGITAL

10

11

Total Views Total views via all digital placorms by week

As of 12/14/2014

S1

S2

S3 S4

S5

Total: 8,516,237

Analy&cs Report Season 5

12

Minutes Watched Total minutes watched via all digital placorms by week

As of 12/14/2014

S1

S2

Total: 2,827,340 hours

S3 S4

S5

Analy&cs Report Season 5

13

BYUtv.org Minutes Watched Total minutes watched via web placorm by week

As of 12/14/2014

S1

S2

S3 S4

S5

Analy&cs Report Season 5

AccumulaWve Views by Week Of new episode views during week of premiere across all digital placorms

14

489,612

646,018

742,645

1 2 3 4 5 6 7 8 9 10

1 2

2 1

3

3

4

4

5

5

6 7 8 9 10

6 7 8 9 10

Analy&cs Report Season 5

TELEVISION

15

16

0

5,000

10,000

15,000

20,000

25,000

30,000

35,000

40,000

201

202

203

204

205

206

207

208

209

210

301

302

303

304

305

306

307

308

309

310

401

402

403

404

405

406

407

408

409

410

501

502

503

504

505

506

507

508

509

510

Num

ber o

f Viewers (HH

)

Episode Number

Premiere Telecast Viewership Growth Over Time Monday Night First Live Airing Ra&ngs Since Beg. Season 2

Analy&cs Report Season 5

25,616

11,034

13,755

14,685

21,279

16,674

18,714

16,382

13,070

22,173

0

5,000

10,000

15,000

20,000

25,000

30,000

35,000

40,000

1 2 3 4 5 6 7 8 9 10

Num

ber o

f Viewers (HH

)

Episode Number

Premiere Telecast Viewership HHs Monday Night 8pm MT Live Airing

S5

S4

S3

Mon 10/06 Mon 10/13 Mon 10/20 Mon 10/27 Mon 11/03 Mon 11/10 Mon 11/17 Mon 11/24 Mon 12/01 Mon 12/08

Ep. 1 Ep. 2 Ep. 3 Ep. 4 Ep. 5 Ep. 6 Ep. 7 Ep. 8 Ep. 9 Ep. 10

17

Analy&cs Report Season 5

0

20,000

40,000

60,000

80,000

100,000

120,000

1 2 3 4 5 6 7 8 9 10

Average Num

ber o

f Viewers (HH

)

Episode Number

Total Views Per Episode During Week of Premiere

S5

S4

S3

18

Analy&cs Report Season 5

19

Season 1: October 8, 2012 December 10, 2012 Season 2: April 1, 2013 June 23, 2013 Season 3: October 7, 2013 December 15, 2013 Season 4: April 7, 2014 June 22, 2014 Season 5: October 6, 2014 December 14, 2014

Air Dates

Analy&cs Report Season 5