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PROJECT REPORT

ON

IT ENABLED MARKETING USING DIGITAL

ANALYTICS

IN THE PARTIAL FULFILLMENT OF THE DEGREE OF

MASTERS IN MANAGEMENT STUDIES UNDER

UNIVERSITY OF MUMBAI

(2013-2014)

Submitted by

Mr. AMEYA VIJAY SARODE

[Roll No: 47]

[BATCH 20122014]

SPECIALIZATIONSYSTEMS

UNDER THE GUIDANCE OF

Prof. NEVILLE GOMES

GNVS INSTITUTE OF MANAGEMENTGTB NAGAR, SION (EAST), MUMBAI 400 037

(AFFILIATED TO UNIVERSITY OF MUMBAI)

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PROJECT REPORT

ON

IT ENABLED MARKETING USING DIGITAL

ANALYTICS

IN THE PARTIAL FULFILLMENT OF THE DEGREE OF

MASTERS IN MANAGEMENT STUDIES UNDER

UNIVERSITY OF MUMBAI

(2013-2014)

Submitted by

Mr. AMEYA VIJAY SARODE

[Roll No: 47]

[BATCH 20122014]

SPECIALIZATIONSYSTEMS

UNDER THE GUIDANCE OF

Prof. NEVILLE GOMES

GNVS INSTITUTE OF MANAGEMENT

GTB NAGAR, SION (EAST), MUMBAI 400 037

(AFFILIATED TO UNIVERSITY OF MUMBAI)

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CERTIFICATE

This is to certify that Mr. AMEYA V SARODE from GNVS INSTITUTE OF

MANAGEMENT, Mumbai who is currently pursuing Master of Management

Studies (M.M.S) has completed his project report on IT ENABLED MARKETING

USING DIGITAL ANALYTICSunder guidance of Prof. Neville Gomes.

We wish him all success for his Future Endeavour.

Prof. Neville Gomes Dr. R. K. Singh

(Internal Guide) (Director, GNVSIOM) (External Examiner)

GNVS INSTITUTE OF MANAGEMENT

GTB NAGAR, SION (EAST), MUMBAI 400 037

(20122014)

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DECLARATION

I, AMEYA VIJAY SARODE hearby declare that the project titled IT

ENABLED MARKETING USING DIGITAL ANALYTICS is submitted to

GNVS Institute of Mangement, Affiliated to University of Mumbai in partial

fullfillment of the requiremenent for the award of MASTERS in MANAGEMNT

STUDIES under the guidence and superisor of Prof. NEVILLE GOMES, GNVS

IOM, SION (EAST), MUMBAI-37.

This research is my original work and has not been submitted for award of any other

degree or diploma fellowship or other purpose.

Date : _________ ____________________

Place: AMEYA V SARODE

(GNVSIOMSYSTEMS)

(Roll No. 201247)

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ACKNOWLEDGEMENT

I am very thankful to everyone who all supported me for helping me to

complete my project effectively moreover on time.

My deepest thanks to Prof. NEVILLE GOMESfor guiding me for my project

with attention and care. He has been instrumental in guiding me the outline of this

project.

I express my thanks to Dr. R.K SINGH (Director GNVS - IOM) and

Brig. (retd.) M.K. NAG (Chairman & founder GNVS - IOM) for their extended

support.

I would also thank my institution GNVS INSITITUTE OF MANAGEMENT

STUDIES, MUMBAIand faculty members without whom project would have been

distance reality. I also extend my heartful thanks to family & well wishers.