Analysys International: China Mobile Phone Sales Hit 90.39 Million in 2013Q2

Smartphone Accounted for 85 Percent

Analyst of Analysys International: Wang Jun

The statistics from EnfoDesk, the Survey of China Mobile Terminals Market in Q2, 2013, newly

released by Analysys International, shows that the sales of China mobile phone (excluding

parallel imports and the cottage) hit 90.39 million, up 36.0 percent year on year with a sequential

growth rate down 0.2 percent by 2013Q2. Hereinto, Chinese Smartphone sales hit 77.11 million

rose as high as 101.9 percent with the sequential growth rate being 2.4 percent. The total smart

phone market share continued to rise 85.3 percent.

EnfoDesk Analysys International held that the overall market decline in sales in this quarter for

two reasons: The second quarter of each year is generally the low-season of China mobile phone

market without much marketing campaign, leading to decline in sales or decline in sales growth.

Second, compared with Q1 Apple sales was weak, down nearly 30 percent. It mainly due to the

decline of the user's buying enthusiasm after its new product listed a few months later, coupled

with its lack of innovation in new products and it had not been widely recognized by consumers,

resulting in Apple's sales dropping sharply in Q2.

Although sales of the overall market declined in Q2, the market still had some highlights: relying

on Galaxy S4, Samsung’s sales grew, further widening the gap with domestic manufacturers; In

ZHCL (ZTE, HuaWei, Coolpad and Lenovo), only Coolpad had an rapid increase in the market

share. Depending on its quick launch and upgrade of new products as well as its good

partnerships with three operators, it constantly consolidated its market share; The biggest

winner in this quarter was China Mobile. After the sales of its TD-SCDMA mobile phone exceeded

EVDO, it further surpassed WCDMA and became the largest 3G system in mobile phone selling.

Research definition:

Mobile phone sales refers to the number of mobile phone that sell to the users through various

channels. Part of the mobile phone sales data in this report does not include smuggled and

parallel goods, see specific data in the report.

Research Statement

The industrial analyses, provided by Analysys International, mainly reflect the current situation,

trend, inflection point, commercial law and manufacturers’ situation. The figures and statistics

are drawn by adopting a unique industrial analysis model combined with the research and study

methods used by market, industry and manufactures. All the data are based on industrial macro

and historical data, seasonal end-users’ and business information.

It is believed that data concluded from research into market and trade is within acceptable errors.

It can reflect the trend and commercial laws accurately.

Results obtained by the means of professional research methods are for reference. The actual

data can be obtained by checking on financial report issued by manufacturers.

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