Although this analysis was started in class I decided to use it for

further analysis. This college magazine has a clear masthead

that provides the magazine with an audience of college

students. It is also the start of the lime green colour scheme

that is continued throughout the front page. This would appeal

to the target audience because it’s a bright colour and stands

out against the dark background. It also allows everything to be

seen and read clearly. There are a few cover lines on the front

page allowing the audience to see what’s inside and if they

would be interested in the magazine. The cover lines

themselves are of stories that would interest the age group of

the target audience with articles on ‘Kingstons hottest

nightclubs’, ‘college couture’ and ‘the ultimate spring break’.

All of those articles are what college students would be looking

for in a magazine as those are the things that they want to be

doing and what they want to know about. The central image is

of a college student who looks like he enjoys college and is

holding some books to show that he is a college student and

still cares about his education and not just the social life at

college. This gives the target audience the idea that they

should balance to two out. Overall this magazine is a very

successful college magazine and would succeed in reaching its

target audience.

This magazine has the same name as the previous magazine

but it can be told by the cover lines that it’s a different sort of

magazine. Although it is still a college magazine this one

seems to focus more on balancing out the social life side

andthe educational side of college, well that’s what the cover

and cover lines suggest that to me. I think that the main

image and anchorage text for it would appeal to the target

audience of college students because it’s Mike Posner, a

singer that they would be interested in. In the anchorage text

it refers to one his songs and this would again appeal to the

target audience. The cover lines would appeal to the target

audience because they are on topics that young people are

around all the time. For example “I slept with my professor”

would interest them because it’s gossip and young people like

gossiping, they would want to read the story. And then a

couple of educational ones like “should I break up… with my

major?” is a good one because it’s incorporating student life

of relationships and breaking up but then switching to what

they’re majoring in. The magazine is “100% free” which allows

students to read without having to pay which can be essential

to college life as students don’t tend to have a lot of money.

Overall I think this magazine would definitely appeal to the

target audience because it balances out the two sides of

college well and includes many cover lines that would interest

them.

I think this contents page already appeals to the target

audience because it’s funky and the colours are bold and

that’s the type of thing that young people like. This is the

contents page for the video issue which shows that this

magazine does special issues which can reach out to the

students of the college. The layout of the contents page is

easy to follow and then the “also in this issue” feature

would appeal to the target audience as it involves graphic

features so the students eye would be drawn towards them

and then they can see the page numbers by the side of the

graphic features and find out where to look for the stories

that interest them and they want to find more about.

Overall I think that this contents page works well and would

appeal to the target audience.

Simply set out for college students to follow and find out

where the stories that interest them are. The contents

page title says “what’s inside?” not contents page like

other magazines, makes it interesting and different to

other magazines. Regulars are in their own section in the

bottom left corner; this allows young students to see

what their college magazine offers every issue. A

welcome message to students making them feel a part of

the college magazine and like it’s made for them. Graphic

features of stories inside the magazine, making students

more interested and are able to see pictures of how good

their college is. Page numbers are a standard way to

work out what’s where and how to find it. Information

about the stories help the students to see what they

want to read. Logos of companies that the college is

connected with allowing the students to see who the

college is involved with and what they do. Overall this

contents page would really apply to the target audience

of young college students and would make them want to

read their college magazine.