analysis presentation english

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h o t o : © 2

0 0 9 C a t a l i n H l a d i w w w . c a t a l i n h l a d i . r o

This analysis is much more than an overview of the raw data

drawn from Cluj-Napoca real-estate market.

What we have is an in-depth analysis of the causes that

determine the evolution of the housing market as a whole.

From sociological data to financial data, from a macroeconomic

level to a microeconomic one, from supply analysis to

explanations on the demand for each segment, we covered a

wide range of information to better explain how the market isstructured and how we expect to develop.

We have not strictly limited our research to the real-estate

market, considering that without explaining the city

development as a whole (economy, demography, geography,

social or financial factors) the true causes behind marketdevelopments may not be clearly understood.

The broadest analysis on Cluj-Napoca market!



P h o t o : © 2 0

0 9 C a t a l i n H l a d i w w w . c a t a l i n

h l a d i . r o

Why Cluj-Napoca?

Because it is the most important city in Romania,

after the capital, by degree of polarization.

Because it is the most important city in Transylvania

and the local development of the real estate market

explains to some extent the evolution for the whole

country.

Because it is a city with an international reputation in

regards to its university, medical and financial

sectors.

Because it is the most developed city in the country

by the surface of commercial spaces per thousand

inhabitants.

... and for many other reasons you can discover by

reading our analysis

Did you know that the city has over 388,000

square meters of retail spaces ?!



How did we write this analysis?

From field work to thorough research we tried to correlate

data (primary or secondary) which allowed us to present a

precise situation of the local and regional real estate market.

We inventoried all the real-estate projects in various stages

of development in Cluj-Napoca and adjacent localities.

We collected information from multiple sources so that we

can choose just those relevant from the multitude of datacirculating in the market.

We kept always in our focus the need to obtain a

comprehensive analysis for a market in which the main way

to measure things was the rumors. Thus we try to provide a

useful tool for a more accurate knowledge of the real estate

market dynamics and its elements.

For a more detailed look on the analysis here are its

contents:

Did you know that a Cluj-Napoca

inhabitant has, on average, only 15

square meters of living space?!



What our analysis contains:

CLUJ-NAPOCA: General Perspective

History

Geography

PopulationEducation

Economy

Culture

Medical Services

Administration

Infrastructure

Metropolitan AreaCluj-Napoca vs the financial crisis

RESIDENTIAL SEGMENT

Overview - Territorial Development

General urban planning

Inside vs. outside the city limits

Large vs. small Developers

Minimum requirements for constructions.Terminology

City neighborhoods and their residential

development

Bordering towns

Residential demand

Demographic and socio-professional

structure

Socio-professional dynamics. Labor

market

Financial DynamicsIncome and savings. Purchasing power

Lending

The quality of housing in the urban market

Demand in the renting market

External demand. Cluj-Napoca as a

property investment destination

Buyer’s profile in the Cluj-Napoca marketPrices

Building materials

The exchange rate

Finished vs semi-finished

Useful built area vs. gross built area

Payment methods

PricesPrices on the renting market

Crisis strategies

Conclusions

OFFICE SEGMENT

Evolution

Standards

Demand

Prices

ConclusionsRETAIL SEGMENT

Evolution

Demand

Prices

Conclusions

HOSPITALITY SEGMENT

OfferDemand

Classification

Prices

Conclusions

INDUSTRIAL SEGMENT

Offer

DemandPrices

Conclusions

LAND SEGMENT

LEGISLATION

Over 170 pages of relevant

information!



Structured around each segment of the real

estate market, the analysis explains both the

behavior seen on the market as well as the trends

of the elements that affect the whole dynamic of

the market.

Maps showing the spread of real estate projects

on each segment present, beyond the

geographical locations, the observed behavior of

the demand.

We did not leave out the legislative and

regulatory framework you need to know for each

segment. Using many graphs and tables we tried

to create an analysis that is easy to follow and

which can provide information relevant to all

types of readers, from those interested in the

general market to those that need more detailed

elements of each segment.

Did you know that 57% of new projectsin Cluj-Napoca do not have proper road infrastructure ?!



Who is THE CONSUMER?

As you can see from the analysis contents, an

important part in our study is presenting you the

local consumer on the real estate market.

What drives him to buy? What is his purchasing

power? How local or regional development

influences his ability to act on the market?

We answered all of these questions, offering youeven a segmentation of the main buyers on this

market.

Did you know that Cluj Napoca has to

triple its livable surface to reach theEuropean Union’s average surface ?!



What is the usefulness of such analysis?

Financial crisis has inevitably affected the local real -estate market and this

demonstrate once again the need to establish good strategies to ensure

that profit yields will be pursued and achieved.

The lack of similar studies or data that can be easily collected from the

market convinced us that our approach is both useful and very necessary

for the local market.

However the analysis is not addressed only to the actors in the real-estate

market and provides relevant information to anyone interested ininvesting in the Cluj-Napoca.

Did you know that 182 companies have

filed for bankruptcy in the first three

months of 2009 in Cluj-Napoca?

A significant numbers of these firms areconstruction companies.



Interested in our analysis?

For additional information and ordering detailsyou can reach us at :

Fix Up Marketing

[email protected]

Tel. 004-0733.94.24.64

004-0726.13.55.89

The price for the analysis is 820 Euros + VAT

A well made strategy

is always based on

good market research!

analysis presentation english

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