Analysis of survey results

Hannah Costello, Jacob Gould & Louis Cornwell

With more female respondents than male, it may be possible that we have collected some biased results, however with the lead singer and band members all being male, it is possible that our music video may appeal to the female market slightly more than the males.

With half of our respondents coming from the 17 or younger age range, it is clear that this should be our main target market. For this reason we have decided to target our video at 16-20 year olds in order to attempt to appeal to 2 of the age ranges we included in our survey.

10 of our respondents selected Indie-Rock music as one of their favourite music genres, therefore it is clear that we have made the right choice in selecting to make an Indie-Rock video. The category ‘other’ was selected by respondents who wanted to select ‘Rock’.

We asked this question in order to try and gain some inspiration from other music videos which were popular with our target market and to see which style of video they prefer.

We asked this question in order to ensure that our target market understood the genre of ‘Indie-Rock’ and did not get it confused with Heavy Metal bands such as Metallica, or Pop artists such as Justin Bieber.

Responses included ‘plot relating to lyrics’, ‘performance shots’, ‘black and white’, ‘interesting narrative’ all of which we plan to incorporate into our music video.

With 66% of our respondents selecting a Forest as one of the main locations they would expect to see in a music video, we have decided upon Black Park as the location for our narrative shots. We will then be using our school stage for the performance shots.

The main props that our target audience would expect to see in an Indie-Rock music video are musical instruments, which we will be including in the performance shots. Other popular props and special effects included smoke, rain, and alcohol. However, as the age group we are aiming our music video at starts at 16, we will not be using the consumption of alcohol in our music video.