analysis of schema.org integrations for advanced seo (smx advanced 2013)
DESCRIPTION
From Microdata to Rich Snippets. Popular Schema.org is one of the keys to become more successful in Advanced SEO. If you understand how to improve the results with Schemas you will drive a higher CTR and more traffic. SEO is much more than just improving keywords or links. In this presentation you get insights in which categories you'll find the most Schema integrations, how many and if there could be a positive impact on rankings.TRANSCRIPT
From Microdata & Schema To Rich Snippets:Markup For The Advanced SEO
Marcus Tober
06/11/2013
12/24/2013 ® Searchmetrics Inc. 2013 │Page 1
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Schema
SearchmetricsData
Searchmetrics Data – Schema.org US
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Keywords
60,701
Domains
415,729
Schema.org – Distribution of Integrations
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Schema.org – Distribution of Integrations
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SEO Visibility - Comparison
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Average SEO Visibility of Domains…
Schema - most popular Types
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Keyword Categories – Integration Share
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Distribution of KW Categories – With Schema-Like
Keyword Categories – Integration Share
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Distribution of KW Categories – WITH Schema
Distribution of Schema-Types
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In URL/Domain
Distribution of Schema-Types
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In SERPS
Ratings and Reviews - only positive?
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Schema – Average Ranking
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with Schema
#22
without Schema
#25
Schema - Conclusion
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#3
0,27% of Domains 47% of Keywords
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