University of South Florida

Analysis of Proposed Bar Names Survey Results and Proposed Menu

Team Righteously Angry Swamp Monsters

Prof. Tobienne

ENC 3250

April 22, 2015

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Table of Contents

Survey Report

Survey Data Statistics

Proposed Menu Summary

Cocktail Recipes

Proposed Menu

Alternative Logo Design

Sample Paper Survey

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6 9

10 11

12 13

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Survey Report

Survey Method

Originally, we planned to rely heavily on the results of the electronic survey

conducted through social media; however, we had very few responses, as there was not

enough time for the survey to circulate. Instead we switched to a focus on the paper

survey that we conducted and it gave us fairly clear results. The way the survey was

designed was to not only have people rate their perceived price level (On a scale of 1 to

10, 10 being highest) of each proposed name but we also asked respondents to choose

which name best fit the theme of Upscale Tropical (or Upscale Caribbean as another

point of reference). We included the name of the existing bar Tropix Island Tiki Bar so

we could compare its results to the proposed names and choose the one that received a

higher average rating than Tropix and had the most people choose it as fitting the theme.

We also planned to group the survey participants by age but the majority of respondents

were in the 21 25 and 26 35 age ranges, which together represent the main target

market for the bar and results were virtually identical across both groups so we focused

on analyzing the results as a whole.

Survey Results

The survey we conducted appears to have had a clear victor as the best name for

the new bar. Interestingly, Tropix Island Tiki Bar scored quite highly in the survey with

only five of the proposed names earning a perceived price level higher than Tropix. The

mean score for the top five names is as follows: Blu 7.8, Fyre 6.8, Sol 6.68, Bluefins 6.40

and Rum Republic 6.24. Tropix was the next highest with a mean of 5.40, meaning a

perceived price level just above the average bar. Across the board most of the proposed

names had a standard deviation between 2 and 2.5, indicating a significant degree of

variation among respondents. The most consistent ratings were usually for the names that

scored on the lower end of the scale. The selection of the names that best fit the Upscale

Tropical theme was much more consistent with the majority of votes going to the top

five proposed names and Tropix. Rum Republic had the highest number of votes at

fifteen with Blu and Bluefins coming in a close second with fourteen votes each.

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Recommendation

It is our belief that each whole number is representative of a distinct price level

and that, in order to ideally meet the clients desire for a name that clearly distinguishes

the new bar from Tropix, the name chosen should be at least two price levels higher than

Tropix. Out of the five names that had an average rating higher than Tropix, the only

name to meet this requirement was Blu, which is also the name that tied for the second-

highest number of votes as best fitting the theme of Upscale Tropical. We believe Blu

is superior to the other top contenders as Fyre had relatively few votes as fitting the

Upscale Tropical theme and Sol, Bluefins, and Rum Republic all received mean scores

that were fairly close to Tropix and we had some verbal feedback from participants in the

survey that raised concerns that the names sounded more like a restaurant rather than a

bar. Therefore we recommend Blu as the best name for the new bar as it serves the

purpose of both distinguishing the new bar as being more upscale than Tropix and fits the

theme of Upscale Tropical that the client is trying to create.

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Survey Data Statistics

Name

# of Times Chosen

as Upscale Tropical Mean

Std. Deviation

Std. Error Mean

Blu 14 7.80 2.12852 0.30102 Fyre 6 6.80 2.41593 0.34166 Sol 11 6.68 2.59859 0.3675 Bluefins 14 6.40 2.18529 0.30905 Rum Republic 15 6.24 2.09528 0.29632 Tropix Island Tiki 6 5.40 2.08982 0.29555 Coladas 4 5.32 2.17068 0.30698 The Reef 5 5.32 1.87834 0.26564 Rum Runners Landing 3 5.18 2.06714 0.29234 Sailfish 2 5.08 2.21166 0.31278 The Anchor 2 4.98 2.17115 0.30705 Tarpon 1 4.82 2.17303 0.30731 SandBar 1 4.78 1.96178 0.27744 Rum Barrel 4 4.62 2.05923 0.29122 The Wheelhouse 0 4.42 2.17678 0.30784 Island Bar 1 4.40 1.82946 0.25873 Bootleggers 0 3.62 2.4899 0.35212 Grumpy Grouper 1 3.62 2.39804 0.33913 Salty 0 3.32 1.88917 0.26717 The Salty Dog 0 3.20 2.18529 0.30905

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Proposed Menu Given our recommendation of Blu we have put together a proposed menu that

highlights both the tropical theme and the name of the bar. Sabrina also went ahead and

designed two alternate logos as per the clients desire to see the name done with the first

letter in lowercase as well as in uppercase. The menu includes a list of fifteen cocktails

that were either recalled from memory or found through online research. Some of the

names have been altered form the cocktails traditional name to better fit with the name

Blu and the Upscale Tropical theme. We have also included the recipes for the

cocktails found online or others that were common enough to have established recipes.

Cocktail Recipes

A Day at the Beach

1 oz. coconut rum 1/2 oz. amaretto almond liqueur 4 oz. orange juice 1/2 oz. grenadine syrup

Shake rum, amaretto, and orange juice in a shaker filled with ice. Strain into a highball glass over ice. Add grenadine and garnish with a pineapple wedge and a strawberry.

A Sunny Delight

1 shot triple sec 3 shots lemon vodka 1 shot club soda 1 lemon fill with Sunny Delight orange juice

Using shot glasses or a cannery style Mason jar, pour the vodka and the triple sec together. Squeeze the lemon lightly, and place it on the rim. Fill the glass with sunny delight, and then add a shot of club soda.

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Beach Peach

1 1/2 oz. white rum 3/4 oz. peach brandy 1 oz. peach juice 1/2 oz. lime juice 1 tsp. pineapple syrup

Shake and strain into a cordial glass half-filled with broken ice.

Blu Hawaiian (Blue Hawaiian)

1 oz. light rum 1 cherry 2 oz. pineapple juice 1 oz. Blue Curacao liqueur 1 oz. cream of coconut 1 slice pineapple

Blend light rum, blue curacao, pineapple juice, and cream of coconut with one-cup ice in an electric blender at high speed. Pour contents into a highball glass. Decorate with the slice of pineapple and a cherry.

Blu Lagoon (Blue Lagoon)

1 oz. vodka 1 oz. Blue Curacao liqueur Lemonade 1 cherry

Pour vodka and curacao over ice in a highball glass. Fill with lemonade, top with the cherry, and serve.

Electric Hurricane (Hurricane substituting Triple Sec with Blue Curacao)

1 oz. vodka 1/4 oz. grenadine syrup 1 oz. gin 1 oz. light rum 1/2 oz. Bacardi 151 rum 1 oz. amaretto almond liqueur 1 oz. Blue Curacao liqueur grapefruit juice pineapple juice

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Pour all but the juices, in order listed, into a hurricane glass three-quarters filled with ice. Fill with equal parts of grapefruit and pineapple juice, and serve.

Gulf Breeze

6 oz. Tito's Handmade vodka 6 oz. Ruby Red grapefruit juice 1 splash cranberry juice

Serve over crushed ice!

Passion Paradise (Modified Paradise)

1 1/2 oz. gin 1 oz. apricot brandy 1 oz. orange juice 1 oz. passion fruit juice

Shake and strain into a champagne saucer. Garnish with the blossom of a white orchid and a cherry on a stick.

Rum Martini

2 1/2 oz. light rum 1 1/2 tsp. dry vermouth

Combine rum and vermouth in a mixing glass half-filled with ice cubes. Stir well, and strain into a cocktail glass. Garnish with a lemon twist or an olive, and serve.

Snow Bird

2 oz. Bully Boy White Rum 1/2 oz. lemon juice 2 demitasse spoons of Bonnies Jams, Peach Ginger 1/2 demitasse spoon of homemade cardamom tincture

Combine drink ingredients, shake and serve over ice in an old fashioned glass.

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Tropical Sunset

1 oz. Malibu coconut rum 5 oz. ginger ale 1 oz. orange juice splash cranberry juice

Start off with the Malibu coconut rum poured over ice. Fill glass (mug) almost to top. Add orange juice and a splash of cranberry juice or grenadine.

Vanilla Monsoon (Monsoon)

1 1/4 oz. light rum 4 oz. sweet and sour mix 1 oz. pineapple juice 1 oz. passion-fruit juice 3/4 oz. Myer's dark rum

Pour all ingredients except Myers dark rum and stir in an ice-filled hurricane glass. Add dark rum at the top, mix and serve.

Source for Snow Bird recipe: "The Snowbird." Restaurant Hospitality. Penton Restaurant Group, 26 Sept. 2013. Web. 16 Apr. 2015. . Source for all other recipes: DRINKSMIXER.COM: 22400+ Mixed Drink Recipes, Cocktails and Drinks. SheKnows.com, LLC. Web. 16 Apr. 2015. .

bl

645 S Gulfview Blvd. Clearwater Beach, FL 33767

blA Day at the Beach

Coconut Rum, Amaretto, Orange Juice & Grenadine;

Served on the Rocks.

Electic HuricaneBlue Curacao, White Rum,

Pineapple Juice & Lime Juice

Gulf BreezeVodka, Grapefruit &

Cranberry Juice

Passion ParadiseGin, Apricot Brandy, Orange Juice & Passion Fruit Juice

Rum MariniMartini Made with Rum Instead of Vodka/ Gin

Tropical SunsetCoconut Rum, Ginger Ale, Orange Juice & Cranberry

Juice

Snow BirdWhite Rum, Lemon Juice,

Bonnie Jams Peach Ginger Jam & Cardamom

Caribbean bluVodka, Blue Curacao &

Dry Vermouth

blu HawaiianLight Rum, Blue Curacao,

Pineapple Juice & Cream of Coconut

blu ZuluBlue Curacao, Blueberry Scnapps,

Sour Mix & Vodka

blu LagoonVodka, Blue Curacao & Lemonade

Vanilla MonsoonLight Rum, Sweet and Sour Mix, Pineapple Juice, Passion Fruit Juice & Dark Rum

A Sunny DelightTriple Sec, Vodka, Club Soda, Lemon & Orange Juice

Beach PeachWhite Rum, Peach Brandy, Peach Juice, Lime Juice & Pineapple Syrup; Served on the Rocks

Tropic TripLight Rum, Malibu Coconut Rum, Pineapple Juice, Coconut Cream, Fresh Strawberries & Banana

Drink Menu

Bl

BlA Day at the Beach

Coconut Rum, Amaretto, Orange Juice & Grenadine;

Served on the Rocks.

Electic HuricaneBlue Curacao, White Rum,

Pineapple Juice & Lime Juice

Gulf BreezeVodka, Grapefruit &

Cranberry Juice

Passion ParadiseGin, Apricot Brandy, Orange Juice & Passion Fruit Juice

Rum MariniMartini Made with Rum Instead of Vodka/ Gin

Tropical SunsetCoconut Rum, Ginger Ale, Orange Juice & Cranberry

Juice

Snow BirdWhite Rum, Lemon Juice,

Bonnie Jams Peach Ginger Jam & Cardamom

Caribbean BluVodka, Blue Curacao &

Dry Vermouth

Blu HawaiianLight Rum, Blue Curacao,

Pineapple Juice & Cream of Coconut

Blu ZuluBlue Curacao, Blueberry Scnapps,

Sour Mix & Vodka

Blu LagoonVodka, Blue Curacao & Lemonade

Vanilla MonsoonLight Rum, Sweet and Sour Mix, Pineapple Juice, Passion Fruit Juice & Dark Rum

A Sunny DelightTriple Sec, Vodka, Club Soda, Lemon & Orange Juice

Beach PeachWhite Rum, Peach Brandy, Peach Juice, Lime Juice & Pineapple Syrup; Served on the Rocks

Tropic TripLight Rum, Malibu Coconut Rum, Pineapple Juice, Coconut Cream, Fresh Strawberries & Banana

Drink Menu

Bar Name Survey Age: 21 25 _____ 26 35 _____ 36 45 _____ 46 55 _____ 55+ _____ Please rate the price range of the following bars based on their name from 1 (least expensive) to 10 (most expensive). Then circle the two names that best fit the theme of Upscale Tropical or Upscale Caribbean.

Rum Republic

Blu

Fyre

Rum Runners Landing

Tropix Island Tiki Bar

The Anchor

Grumpy Grouper

The Rum Barrel

SandBar

Coladas

Island Bar

Wheelhouse

Salty

Sailfish

Tarpon

Bluefins

The Salty Dog

The Reef

Bootleggers

Sol

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