Final Newspaper Advert – Ancillary Task

Fonts

‘Is Fast Food Killing Our Children?’ A new documentary

beginning Monday 26th

8pmChannel 4

‘In one day nearly 1/3 of children in the UK eat fast

food’

‘In one day nearly 1/3 of children in the UK eat fast

food’

I chose this font for the title of our documentary as I thought it looked quite child-like so represented our title of ‘Is Fast Food Killing Our Children’, well, as we are focusing on looking at children in our documentary. I chose the colour brown for the text as its suppose to represent the inside of the burger as I embedded the text in to the image, to create a more interesting and unique title.

I chose quite a plain font for this fact in the box as I wanted it to be clear and bold, as its showing a hard and serious fact. I chose the colour yellow for the text on a red background as this was the colour scheme I was using throughout – representing fast food restaurants. Also these colours make the text eye-catching.

I used a plain font for the title of the documentary and when it is showing on TV as I wanted it to be clear and simple so the audience can get the information they need from it. I chose the colour brown so it tied in with colour of the main title on the advert, so there wasn't too many colours going on which would confuse the viewer.

Images

On my newspaper advert I used 3 images, all clearly relevant to the subject of our documentary. I took 3 photos of fast food, including a drink, burger and chips, then using mainly Microsoft Paint and Windows Photo Viewer I edited them, by cutting around them and cropping them. For the burger image I cropped the burger in half then placed images of lettuce inside, to create the filling, I then embedded in the text. I then placed them on the advert and put them in a composition that made them look like they were sitting on a table, which I thought looked really effective.

Comparison to real media

The similarities between my newspaper advert and this real media is that:• They both have a colour scheme, although I have used quite garish and warm colours and the real media has used cool colours.• They both combine text and images.• They have a similar composition as they both look like the food is sitting on a table. • Both adverts clearly show the subject/theme.

The differences between my newspaper advert and this real media is that:• The real media has a bigger title.• The colours on my newspaper advert are a lot more vibrant and eye catching.• My advert has more text as it is giving information on a documentary.

IT and Technologies Used

I used a ‘Canon’ camera to photograph the fast food images which I used on the newspaper advert.

I used Microsoft Publisher to create the newspaper advert as it has lots of different features which are good for creating posters, like unique fonts, different background settings and new shapes and designs.

I used Microsoft Paint to edit the images which I used on my newspaper advert. This software allowed me to crop and draw around the fast food images to make them suitable for my advert.

I use Windows Photo Viewer to view and edit the images I took.

I used Google to research other newspaper adverts for inspiration, to help with my newspaper advert. I also got the images of lettuce which I embedded in the image of the burger.