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Analysis of Previous Music VideoBy Keshaa ThakrarI will be analysing Spectrum directed by Amy Wichelow.

Different types of shot

Extreme close upClose upOut of focusBirds eye viewDownwards panThese many different types of shot have helped to create a large amount of variety within the music video, meaning that audience members will remain entertained throughout the entirety of the video. The different shots also help to display the story within the video.Different lighting

Lighting to the left and rightLighting in frontLighting behindAs we see in Amys video, lighting can be used in different ways to produce different effects. For example where the lighting is placed to the left and right it darkens the face model, creating more of an effect on the outline of the body and therefore directing attention to the costume in this scene as well as the hand movements. Where there is lighting in front this captivates all audience members attention to the model as well as fading out the background, giving them a real look at the detail of the model such as makeup and facial expression. Furthermore when there is lighting behind the model this creates a warm glow look to the model which contrasts to the darker cold lighting when the lighting is to the left and right, helping to display the different characters in the video,Different costume

Amy employs different styling through costume makeup and hair to include variety in her video and telling the story through the different characters all played by the same model. The binary opposites of the waistcoat and dress add parallels to the video and can be used in different ways where is greatly exposed lighting on the waistcoat and close up slow motions of the dress twirling displaying the difference in character. Both of these are met by the neutral middle character which can be seen as the narrator, tying the two different characters together by employing elements of the different characters onto one neutral character. This is done by the dark clothing and makeup onto the narrator incorporating the dark character to the narrator and the long curly hair of the more girly character.White shirt and waistcoat, dark makeup and hair tied in a bun.Dark top, dramatic makeup and curly hairPurple long dress and curly hair.Setting

Two settings are used, a mystical looking garden and a black background, these two contrast each other creating dramatic and less dramatic effects, this also helps to build upon the characters within the music video as the two contrast showing two sides to the story.This also helps to ensure differentiation in the video making sure that audience members do not get bored as shots alternate from the garden to the blacked out room.Blacked out roomGarden with greenery and fairy lightsProps

Props are added to enhance the video such as the repetitive motif of the sparkler appearing at various points throughout the video, this adds to the video as it plays with lighting as well as adding cool visuals As well as a smoke machine being used to create a mysterious look to the black room, this is highlighted with the use of lighting to really capture the smoke behind the model.SparklerSmoke machine