analysis of digipak 2

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Logo Permission Rights Cas ting s re of Barcode CD Listings Pictu Artis t Laura Marling

TRANSCRIPT

PowerPoint Presentation

Barcode

CD Listings

DVD Listings & Castings

Logo

Permission Rights

Grey Colour Scheme

Picture of Artist

Artist name

Album Name

Laura Marling

Laura Marlingsdigipakis very grey and simple signifying that her songs are about being heartbroken, upset over something and isolated, this is shown through the main image of her on the front page which is in black and white and her facial expressions are looking upset/ peaceful this could connote that she views the world in black and white or that she's sad and stuck in this black and white world which she is trying to over come, by writing lyrics and making songs about it. It is also plain and simple with the colour scheme of black, white and grey which could connote her personality being simple, and the costume although not shown in colour looks sophisticated to suggest that she appeals to an older female audience of 25-40.

She also has2 CDsone is with here singles on it and the other is a DVD which on the back cover indicates what's in it. We are also thinking about using2 Cds one will contain his singles and other one will be a DVD about what goes on backstage with the artist and also a interview with the actors and producers of his music videos.

Thetypography of the tracklistings are again simple with black text and written in capitals, this appeals to her audience as it indicates to them that her music is simple and soulful and mainly focuses on the lyrics, this is in contrast to what we are trying to portray in our music video which is about the awareness of using dieting pill and how she suffers, but tries to overcome it at the end.

The typographywe are going to use is a funky style to represent him and his indie style which will appeal to our audience as they are also funky so they can relate to the typography and find it attractive. However for our image we are going to have him look sophisticated as he will be pictured with the piano in the background, this signifies that he takes his music seriously which can relate to the audience as they will understand that his songs are personal and coming from the heart.

The digipak also haslogossuch as Sony and DVD this is something we will defiantly be using in our digipak but we will be using logos such as NME and DVD which the audience will be familiar with as they are into those types of branding when looking for music such as indie genre. Also it will tell them that it not only contains the album songs but extra footage of behind the scene and interview with the artist too.

http://t0.gstatic.com/images?q=tbn:ANd9GcQ22K5WKv7GLmbp_9vUH1EOkFU82ka6x1IaYQTL4Bwptya7sZ6z

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