analysis
TRANSCRIPT
Analysis 2012 v/s 2013CONTENTS :
WEEKLY 2012 V/S 2013MONTHLY 2012 V/S 2013QUARTERLY 2012 V/S 2013ANNUAL 2012 V/S 2013PROMOTIONS 2012 V/S 2013PR ACTIVITIES 2012 V/S 2013CUSTOMER 2012 V/S 2013DEPARTMENT SALE 2012 V/S 2013QUANTITY SOLD 2012 V/S 2013PUBLIC HOLIDAYS 2012 V/S 2013STORE DENSITY 2012 V/S 2013STAFF PRODUCTIVITY 2012 V/S 2013
Week to Week
Wee
k 1
Wee
k 5
Wee
k 9
Wee
k 13
Wee
k 17
Wee
k 21
Wee
k 25
Wee
k 29
Wee
k 33
Wee
k 37
Wee
k 41
Wee
k 45
Wee
k 49
0
100000
200000
300000
400000
500000
600000
700000
800000
9000002012
Targets
2013
V/S 2012
V/S Budget
SA
LE
S I
NA
ED
Jul Aug Sep Oct Nov Dec Jan FebMar AprMay Jun0
100000
200000
300000
400000
500000
600000
700000
8000002012
2013
Month to Month
MONTHS
SA
LE
S I
N
AE
D
Jul-Sep Oct-Dec Jan-Mar Apr-Jun0
200000
400000
600000
800000
1000000
1200000
1400000
1600000
1800000 1698065
1481964
10523161181648
1552692
1174090 1138262
1436677
2011-12 2012-13
91%
Quarterly
108%
79%
121%
YEARS
SA
LE
S I
N A
ED
Annual 2012 v/s 2013
20 200
1000000
2000000
3000000
4000000
5000000
6000000
7000000
SalesTarget
SalesTarget
98
%7
7 %
SA
LE
S I
N
AE
D
YEARS
Promotions 2012 v/s 2013
2011-12 2012-13 2012 v/s 2013
Ramadan 728665 555881.92 76.2877206946951
BTS 787386 869627 110.444813598413
Weekend Bonanza
53770 68281 126.987167565557
B.Deals v/s P.Offer
129941 349524 268.986693961105
Weekend Bonanza II
37531 58892 156.915616423756
Sale AW 614815 520323 84.6308239063783
B2G1 441060 543928.95 123.323119303496
Sale SS 569068 692482 121.687039158765
Contribu-tion %
63.4178222505484 67.5830056331795 6.56784360424021
50,000
150,000
250,000
350,000
450,000
550,000
650,000
750,000
850,000
950,000
Promotion’s Contribution to Store Sales
CU
RR
EN
CY
A
ED
76
%1
10
%
127
%269 %
157 %
85 % 1
23 % 122 %
PR Activities 2012 v/s 2013
2011-12 2012-13 2011-12 Contribu-
tion
2012-13 Contribu-
tion
Khalifa 545421 620785 0.1 0.11
Shukran 33599 26595 0.01 0.01
Shoe-mart
1079 1425 0.0199298336865538
0.0268780646888058
Center-point
1024 0 0.0189139478174523
0
Gulf News
0 145 0 0.0027349609683346
2
50000
250000
450000
650000
P .R . Activities Contribution to Store Sales
CU
RR
EN
CY
AE
D
10%11%
Customers 2012 v/s 2013
Customers
2012-20132011-2012
86%
Analysis Children's Lady’s Men’s Accessories
2011-12 2156532 1601724 509517 1146219
Target 2557450 2129800 754800 1482950
2012-13 2038852 1646072 506481 1110319
v/s Budget
80 % 77 % 67 % 75 %
v/s 2011-12
95 % 103 % 99 % 97 %
Department’s Sale2012 v/s 2013
Accessories Mens Ladies Kids0
500000
1000000
1500000
2000000
2500000
3000000
2011-12Budget2012-13
SA
LE
S I
N M
ILL
ION
S
97 % 75
%
99
%6
7%
10
3% 7
7%
80
%9
5%
DEPARTMENTS
Inventory Sold 2012 v/s 2013
Ac-ces-
sories
Mens Ladies Childrens0
50001000015000200002500030000350004000045000
20122013
90
%
86
%
10
1 %
87
%
INVENTORY SOLD Kid's Lady's Men's Acc's
Shoe Care's
Year Qty Qty Qty Qty Qty
2012-13 28453 18542 3751 36816 979
2011-12 33183 18441 4336 40903 1682
% -/+ v/s LY 86 101 87 90 58
SA
LE
S I
N P
EIC
ES
2011-12 2012-130
10000
20000
30000
40000
50000
60000
70000
80000
90000
100000
Prophet Mo-hammed Birthday
Israa Al Miaraj
Eid Al Fitr2
Arafat
Eid Al Adha
UAE National Day
Holidays2012 v/s 2013
2011-12 2012-130.00
0.50
1.00
1.50
2.00
2.50
2012-13 2011-12
SA
LE
S I
N A
ED
YEARS
AED
2.31
AED
2.27
Store Density 2012 v/s 2013
2011-12 2012-13MONTHS STAFF
PRODUCTIVITY (AED)
JULY 1170
AUGUST 2482
SEPTEMBER
2254
OCTOBER 1688
NOVEMBER 2254
DECEMBER 1526
JANUARY 1581
FEBRUARY 1151
MARCH 2326
APRIL 1923
MAY 1375
JUNE 1299
TOTAL 1702
MONTHS STAFF PRODUCTIVITY (AED)
JULY 808
AUGUST 2816
SEPTEMBER
2454
OCTOBER 1917
NOVEMBER
940
DECEMBER
1425
JANUARY 1344
FEBRUARY 1025
MARCH 1370
APRIL 1752
MAY 1085
JUNE 1621
TOTAL 1520
STAFF PRODUCTIVITY 2013 v/s 2012