analysing qualitative data the hard way - july event on 'turning the mountain into a molehill

@gnvaconnectedfutures.com

analysing qualitative data the hard way

jaimes nel


Post-up


Sweat the text

“NSA and intelligence community in general is focused on getting intelligence wherever it can by any means possible. It believes, on the grounds of sort of a self-certification, that they serve the national interest. Originally we saw that focus very narrowly tailored as foreign intelligence gathered overseas."

"Now increasingly we see that it's happening domestically and to do that they, the NSA specifically, targets the communications of everyone. It ingests them by default. It collects them in its system and it filters them and it analyses them and it measures them and it stores them for periods of time simply because that's the easiest, most efficient, and most valuable way to achieve these ends. So while they may be intending to target someone associated with a foreign government or someone they suspect of terrorism, they're collecting you're communications to do so.”


Data grid


Sweat the text


Theory emerges from the data

Iterate theory till you can account for deviant cases

Underpinned by the idea that“a unifying theory is possible”


Coding as data management - e.g. all instances of a particular phenomenon

Coding as analytical process - identification and refinement of themes

Memoing as reflexive process - what are your thoughts as you encounter the data, how is your

interpretation taking shape


Data grid


Use data structure to aid the analysis process

Pragmatic - you start off by limiting the data you’re looking at, and you can use this to design data collection

in the first place


Software


Soft outputs


Exposure/Push

Search/Pull

Implicit

Explicit

Opportunities

Operating Procedure

Manual

Scanning relevant intranet articles

Named person

Someone in Brazil who

does Marine

Regulations

Sign-off, workflow

Personal interests,

follow


Consulting

FrontendClients

Marketing/publishing

FrontendClients Processing

tender

Marketing/publishing claim

Underwriters

collection

ProcessingBroking

Underwriters

Clients

FrontendFrontend

Clients

Underwriters

billing

placement

Clients

client service

Clientspayment

collect data

renewals

Object

Article

Bulletin

White paper

Talk

Column

Association agenda

Amplification

Magazine

Profile

Association

Personal sharing

SM sharing

Issue

Discovery Engagement Opportunity

Web destination

Specialisms

Increases Credibility and/or Reach

Point of interest identified

Turned into a "knowledge object"

Audience recognise relevance

Conversations take place Potential

opportunities reached

Iterations with Marketing and Compliance


Making

Discovering

Accessing

Organising

Listening

Acquiring

Distributing Hosting

Buying

Downloading

Performing


Fidelity


Low-res High-res

“NSA and intelligence community in general is focused on getting intelligence wherever it can by any means possible. It believes, on the grounds of sort of a self-certification, that they serve the national interest. Originally we saw that focus very narrowly tailored as foreign intelligence gathered overseas."

"Now increasingly we see that it's happening domestically and to do that they, the NSA specifically, targets the communications of everyone. It ingests them by default. It collects them in its system and it filters them and it analyses them and it measures them and it stores them for periods of time simply because that's the easiest, most efficient, and most valuable way to achieve these ends. So while they may be intending to target someone associated with a foreign government or someone they suspect of terrorism, they're collecting you're communications to do so.”


Builds robustness

Case analysis - 3 out of 4 * never 75%

Deviant casesClose to the data


Pragmatic

Work and rework themesMemo

Return to your data *why video is dangerous


1. Fight for budget for better analysis



2. Clients should own the fidelity



2. Clients should own the fidelity

3. Talk in terms of confidence, not absolutes

analysing qualitative data the hard way - july event on 'turning the mountain into a molehill

Education