analyse your marketing campaign performances

Digital Intelligence Solutions

Antoine Saglier

Marketing Director Weborama

Véronique Combaud

Product Manager AT Internet


AGENDA

1. Context: Customer acquisition strategies

2. AT Internet & Weborama : the synergy of 2 digital experts

3. Ad serving at the service of analytics: A crucial

interconnection for measuring the contribution of your

campaigns

4. Use case

WEBINAR 13TH OF OCTOBER 2015

Digital Intelligence SolutionsDigital Intelligence Solutions

PERFORMANCE

ANALYSISMARKETING CAMPAIGNS


OUR CUSTOMERS CONCERNS

ACQUISITION, RETENTION, LOYALTY

ACQUISITION RETENTION LOYALTY


ACQUISITION

Tracking of marketing campaigns

› Sources

› Devices

› Visitors

› Geolocalization

MESURE AND OPTIMIZE


ACQUISITION

Define an attribution model

Last click

First click

Custom

MESURE AND OPTIMIZE


ACQUISITION

Mesure contribution of your campaigns

Post impression

Post view

Post interaction (events)

Post clicks

MESURE AND OPTIMIZE


ACQUISITION

MESURE AND OPTIMIZE

Optimise your ROI

++

=

TRACKING ATTRIBUTION CONTRIBUTION


AT INTERNETDIGITAL ANALYTIC SUITE


AT INTERNET ANALYTIC SUITE

A SITE CENTRIC SOLUTION

COLLECT PROCESS ANALYSESTORE SHARE


WEBORAMA


WEBORAMA SUITE

A UNIQUE OFFER


WEBORAMA CAMPAIGN MANAGER

THE ANSWER TO A COMPLEX INDUSTRY

Ad Serving

Rich Media & Video

Multi-Screens

Cross-Channels

Attribution

Conversion

Reporting/ Data Mining

API

BRANDING

CONVERSIONS

STANDARD ADS

PE

RF

OR

MA

NC

E

VIDEO

DISPLAY

MOBILE

AD SERVING

SEARCH

TABLET

TR

AC

KIN

G

AFFILIATION

DATA

PC

CRM

CROSS-CHANNELS

TA

G


WEBORAMA CAMPAIGN MANAGER

KEY BENEFITS

EFFICIENCY

• Manage and centralize multi-channel activity

• Dashboard

• Creative library

OPTIMIZATION

• Automated optimization

• Targeting capabilities

• Flexible attribution model rules

• Viewable impression measurement

ANALYSIS

• Hourly consolidated data

• Advanced & customizable reporting

• Campaigns performance per audience

• Access to log-level data for advanced analytics

INTEROPERABILITY• API Access

• Connection with external partners


CONTRIBUTION

ANALYSISINTERCONNECTION OF AT INTERNET

& WEBORAMA


GOALS

Easy

tagging

SIMPLIFY OUR CUSTOMER LIFE

Automated

tracking and campaigns

Post-imp, Post-view, Post event & post-click

analysis


OUR NEW CONNECTOR

HOW IT WORKS?

MESURE VISITS ON YOUR WEBSITE

API CALL TO WEBORAMA

1

3

4 COLLECT CONTRIBUTION DATA ON EACH

LAST ACTION

5 DATA STORAGE

ANALYSIS & SEGMENTATION

2

AUTO TAGGING CAMPAIGNS WEBORAMA


COLLECT & ANALYSE

Last action the most powerful:

Clic > Event > View > Impression

Visualization of my data collected on a

standard dashboard powered by AT Internet

I can segment my data and go deeper into

my analysis


EXAMPLES

DISPLAY CAMPAIGNS WITHOUT DIRECT CLIC

= Visit with a view from site A

Mywebsite.com

Mywebsite.com

=

Mywebsite.com

=

Visit with an impression from

site B

Visit with an event from site C


USE CASEDEMO


WWW.ATINTERNET.COM

[email protected]

Véronique Combaud & Antoine Saglier

http://www.atinternet.com

analyse your marketing campaign performances

Data & Analytics