analog devices case study: robots for the win! building a successful stem partnership with first®...
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Analog Devices CASE STUDY | Robots for the Win! Building a Successful STEM Partnership with FIRST® RoboticsMaria Tagliaferro, Director, Technology Advocacy, Analog Devices, Inc.
Colleen Donham, Alumna, Boston College Center for Corporate Citizenship Leadership Academy
COLLEEN DONHAM
MARIA TAGLIAFERRO
MARCH 27, 2017
Robots for the Win!Building a successful STEM partnership
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The Journey of a Partnership
► Planning your journey► Partnership means more than “writing a check”► Where to begin? ► What are you trying to accomplish as an organization?► Who are your stakeholders?
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ADI: Ahead of What’s Possible
► ADI helps Aerojet Rocketdyne engineer the most powerful rocket ever developed for NASA – making the first manned mission to Mars possible.
► ADI helps DEKA Research and Development to make a prosthetic arm that can pick up a grape and handle tools like a hand drill.
► ADI helps our customers develop precision airbag systems that save an estimated eight lives per day
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Many Great Causes Worthy of Support
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What Does Corporate Social Responsibility Mean To Us?
At Analog Devices we believe Corporate Social Responsibility
means being a trusted and valued partner to all of our stakeholders –
employees, customers, shareholders, and our communities.
Environmental stewardship and STEM education are the foundation of our CSR Program, which aims to create a rewarding workplace, strong community engagement,
and economic prosperity.
EmployeesEncourage volunteeringShare passion for science and engineeringSupport what you support
CommunitiesBuild relationshipsDonate time and funding
EnvironmentProtect natural resourcesExceed regulations
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What Were We Looking for in a Partner?
Our Priorities
STEM
Shared philosophy
Infrastructure based on volunteers
Strong presence in New England
Global potential
Programs directed at K to 12 students,including underserved communitiesand girls in STEM
Ability to measure the impact
FIRST® Is Our Signature Program
For Inspiration and Recognition of Science and Technology
“Our vision is to transform our culture by creating a world where science and technology are celebrated and where young people dream of becoming science and technology leaders." Dean Kamen, Founder
► Founded in 1989 by Dean Kamen ► Approximately 100 employees based in Manchester, NH► FIRST teaches STEM and work-life skills through hands-
on construction of robots guided by volunteers► Volunteers are the foundation of the program► 230K+ Mentors, Coaches, Judges & Volunteers in 85+
countries► More Than Robots
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Inspiring youth to become science & technology leaders & innovators, by engaging them in exciting, experiential, Mentor and project-based programs
that teach science, technology, engineering, and math (STEM) skills, inspire innovation, and foster well-rounded life capabilities.
Multiplatform EngagementFIRST – Four Hands-On Programs Span K-12
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FIRST Impact
In 2011, FIRST contracted with Brandeis University Heller School’s Center for Youth and Communities for a multi-year tracking study
Major in Engineering
41%33%
Of women major in engineering
88%FIRST LEGO
League
87% FIRST Tech Challenge
91% FIRST Robotics
Competition
More interested in going
to college
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FIRST Checked Off A Lot of the Boxes
► We had close alignment around goals► FIRST was an established organization (25 Years+)► FIRST was founded in New England and close to our
Corporate Headquarters► FIRST was an International organization► Programs for students K-12► FIRST was measuring their Impact
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Multi-faceted Partnership
Corporate Sponsorship
Employee Mentorship
Team GrantsSupply ADI Products
Relationship Building
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2017 Steamworks Competition
► Doubled the number of ADI-sponsored teams to 18 in 2017, with ~400 kids► Diamond Supplier to the “Robot Kit of Parts” alongside many business partners and customers► Building relationships with more than 460,000 students and 230,000 volunteers
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Employee Engagement – Continuous Communication
► Announced the FIRST Partnership to commemorate ADI’s 50th anniversary
► Extensive use of social media ► Word of Mouth - Our employee volunteers were
spreading the word► Set up lunch and learn sessions with your
employees► Weekly Blog from the competitions► Established an “in box” for questions and
suggestions► Strong Call to Action
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Takeaways
► Spend time thinking about what your CSR program means to your organization► What is your organization trying to accomplish with the program?► Budgets are always a topic► Program will have supporters and detractors► Scope creep► Alignment Alignment Alignment!! ► Senior Management can help to advocate for your program► Take a step back and ask yourself what is working and what is not working?
16 Analog Devices Confidential Information—Not for External Distribution
► WWW.FIRSTINSPIRES.ORG
► To further your learning please review the Boston College Course Catalog Corporate Citizenship Partnership Management
Online Course: Corporate Giving to Maximize Effectiveness
Maria Tagliaferro: [email protected]
Colleen Donham [email protected]
To learn More about FIRSTTo Learn More About FIRST