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1. ............................................................................10 1.1. ............................................................10 1.2. .......................12 1.3 . ......................................14

2. .................................................16 2.1. .........................................................16 2.2. ..........................................................................21 2.3. .........................23

3. ......................................................33 3.3. ....................................................................................33 3.4. .............................................................................................................35

4. ....................................................40 4.1. .........................................................................40 4.2. ......................................................................44 4.3. ..................................................................................................47 4.4. ..................................................................58 4.5. .....................................................................63

5. ....................................................................72 5.1. .............................................................................................72 5.2. ..................................................................74 5.3. ...................................................................................76 5.4. .................................................................................78 5.5. .......................................................................................80 5.6. ............................................................................................................................81

6. 83 6.1. ................................................................................83 6.2. .....................................................................................86 6.3. ........................................................88 6.4. ......................................................92 6.5. ....................................................94

7. 95

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1 .........................................................................................................................112

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ostali kanali, prvo izdanje, Centar za izdavacku delatnost ekonomskog fakulteta u Beogradu, Beograd,

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Zagreb, 1999 god., str. 697

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Ozretic Dosen, Durdana, Medzunarodni marketing, Masmedia, Zagreb, 1999

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Ozretic Dosen, Durdana, Medzunarodni marketing, Masmedia, Zagreb, 1999

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Medzunarodni marketing, Masmedia, Zagreb, 1999

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1 Milanovic-Golubovic, prof. d-r Vesna, Medunarodni marketing i globalan biznis, Megatrend

univerzitet primenjenih nauka, Beograd, 2003 god., str. 319

2 Rakic, prof. d-r Beba; Rakic, prof. d-r Mira, Medunarodni marketing(trece izdanje), Megatrend

univerzitet primenjenih nauka, Beograd, 2005 god., str. 350

3 Czinkota, Michael R.; Ronkainen, Ilkka A., International Marketing, second edition, The

Dryden press, Chicago, 1990 god., str. 347

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trgovina i ostali kanali, prvo izdanje, Centar za izdavacku delatnost ekonomskog fakulteta u

Beogradu, Beograd, 2005 . . 97

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367

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364

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46

:

(AGENTS)

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, 2011, . 432


Dryden press, Chicago, 1990 ., . 358

47

4.3.

Previsic Dosen1

:

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- (Export Drop Shipper),

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- (Country-Controlled Buying

Agent),

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- (Export Agent),

- (Export Broker),

- (Factor),

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(Export Merchant)

.


48

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52

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54

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Dryden press, Chicago, 1990 ., . 359

55

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nauka, Beograd, 2005, .364

2 , ; , , , ,


60

, .

(Merchant Wholesalers) .

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( Limited-service Wholesalers).

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1 Previsic, Jozo; Dosen, Dzurdana, Medzunarodni marketing, Masmedia, Zagreb, 1999,

.712

63

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64

2012 ($000)

(`12 `11

($000)

2012

( 2012 2011)

1 Wal-Mart $328,704,000 4.0% $467,896,000 70.3% 4,570 3.3%

2 Kroger $92,165,000 6.6% $92,165,000 100.0% 3,538 -1.0%

3 Target $71,960,000 5.1% $71,960,000 100.0% 1,778 0.9%

4 Costco $71,042,000 10.6% $97,062,000 73.2% 435 2.4%

5 The Home

Depot $66,022,000 6.4% $74,754,000 88.3% 1,965 0.1%

6 Walgreen $65,014,000 -1.2% $66,977,000 97.1% 7,821 2.2%

7 CVS Caremark $63,688,000 6.7% $63,863,000 99.7% 7,472 1.7%

8 Lowe's $49,366,000 0.2% $50,521,000 97.7% 1,715 0.2%

9 Safeway $37,532,000 1.6% $42,237,000 88.9% 1,418 -2.4%

10 McDonald's $35,593,000 4.2% $88,290,000 40.3% 14,146 0.4%

11 Amazon.com $34,416,000 30.4% $61,093,000 56.3% - na

12 Best Buy $34,411,000 1.1% $45,385,000 75.8% 1,500 4.0%

13 Sears Holdings $30,727,000 -9.2% $36,102,000 85.1% 3,229 -7.5%

14 Macy's $27,610,000 4.9% $27,686,000 99.7% 841 0.1%

: http://www.stores.org/2013/Top-100-Retailers

Previsic

:

,

1.


.717

65

:

- (Supermarkets)

.

,

VEROPOULOS

VERO.

- (Department Stores)

. Rakic

: , , , ,

1.

Marks And Spenser, Target .

: http://www.thedubaimall.com/en/shop/DepartmentStore/marks-

spencer.aspx

1 Rakic, doc. d-r Beba, Medunarodni Marketing (trece izdanje), Megatrend univerzitet primenjenih

nauka, Beograd, 2005, .367

66

- (Specialty Stores)

. ,

.

Zara, Mango, :

Gap, Victoria`s Secret, Starbucks .

- (Convinience Stores)

(Neighbourhood shops)

,

.

.

,

.

- (Discount store)

(

Walmart) (Lidl).

.

- (Hipermarket) 10

000 30 000 2 ,

. Carrefur

.

67

: http://steventeng.com/wp-

content/uploads/2009/01/cnycarrefourthecurve-004.jpg

- (Shopping Centre)

. Skopje City

Mall Ramstore Mall.

68

: http://www.skopjecitymall.mk/press-news/big-opening-of-skopje-city-mall-

this-fall-392

Previsic

:

- (Factory Outlets)

,

50%

1.

- ( Indepenent Off-price

Retailers)

.

- (Warehouse clubs)

.

.

- (Catalog Showroom)

Kotler

, ,

2.

. IKEA,

( ).


2 , ; , , , ,


69

, Kotler

1, Previsic :

(Corporate store)

,

.

, .

e (Volontary Chajn)

.

(Retailer cooperatives), ,

,

.

(Congeries)

(

, ), 2.

.

1 ibid 487


2 , ; , , , ,


70

,

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(),

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.

,

1. ,

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,

.

McDonald`s, Burger king (

), Benneton, Sheraton, Hilton .

Douglas Craig

,

2.

(Merchandising conglomerates)

2 Douglas, Susan P.; Craig, C. Samuel, Globalna marketing strategija II izdanje, Poslovni sistem

Grmec-Privredni pregled, beograd, 2001, . 169

71

1.

Target Corporation,

Marshall Fields

Target, ''Target.direct''

2.

1 , ; , , , ,


2 http://www.ehow.com/info_7774848_types-organizations-retail-trade.html

72

5.

5.1.

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, 2011, . 351

2 ibid 359

73

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75

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76

5.3.

o

.

.

(-Comerce).

.

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-

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1.

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.

www.ebay.com, www.priceline.com, www.amazon.com .

-

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. ,

-

.

1 http://www.mdm.com/articles/29605-trends-in-distribution-for-2013?v=preview

77

.

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.

( Joint ventures)

.

..

.

78

5.4.

,

.

(Multuchannel marketing)

,

.

.

Marks&Spenser (www.thenextweb.com)

Marks&Spenser

, 13 000

3 1. , Marks&Spenser

- Marks&Spenser,

.

2.

,

:

1 http://annualreport2011.marksandspencer.com/

2 , ; , , , ,


79

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80

5.5.

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24 , ,

Speed

Pass.

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81

5.6.

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Previsic Otto Versand

82

, First National Bank

1.


.745

83

6.

6.1.

,

.

: Milosavlevic, prof. d-r Momcilo, Marketing, Savremena administracija, Beograd

84

, .

, ,

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.

,

.

. ,

Previsic Dosen

1.

.

,

, : , , ,

, .

, , Apple

Strbucks, i Tunes Music Store

Starbucks Coffee Company.


85

: http://www.ambergristoday.com/content/directory-entry/richies-

supermarket

86

6.2.

.

, ,

.

: Milosavlevic, prof. d-r Momcilo, Marketing, Savremena administracija,

Beograd

,

, .

. , -

.

87

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88

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89

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, 2.

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2 ibid 471

91

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92

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o,

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93

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94

6.5.

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95

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1 Douglas, Susan P. ; Craig, C. Samuel, Globalna marketing strategijaII izdanje, Poslovni sistem Grmec-

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- http://www.stores.org

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Exporting-Advantages-And-Disadvantages-To-Direct-Exporting.htm

ana petrovska

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