AN INTRODUCTION TO SOCIAL MEDIA MARKETING

STARTEGYBy

Cijo Abraham Mani

Introduction

Social Media the latest buzz term is all about connections and interactions.

Social Media is all about your engagement with other (YEO).

Starting a social media campaign

Listen and Observe Do Research Ask Your Customers Implement and Test Define your goals

Social Media Relationship

Find the right audience Use resources effectively Build a team Make an engagement strategy Be part of ongoing conversation Create an online buzz Marketing plan with new concepts Track results

C’s of Social Media

Connections Communication Collaboration Collective Wisdom Contribution Content Sharing

Define Key roles Social media is a murky mix of PR,

marketing, interactive, customer service and more. But try to make it everyone’s job, and it becomes no one’s job.

Social Media Managers: Responsible for the overall social media promotions including return on investment(ROI) from those promotions.

Community manager: Customer facing role trusted by customers.

THANK YOUAdvanced section available at my

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