an introduction to passkit

PassKit 1

PassKit in Action

PassKit 2

✒

๏ Introduce PassKit ๏ Share PassKit Case Studies ๏ Show application of iBeacon

Technology

Purpose

PassKit 3

Introduction to PassKit

PassKit

PassKit

๏ Founded June 2012

๏ First Passbook server

๏ Headquartered in Hong Kong

๏ Growing global client base and partnerships

• >25,000 Users

• >4.0 Million Passes Issued

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PassKit

–Johnny Appleseed

“Type a quote here.”

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“Our platform, online tools and api have all been built from the ground up to make it easier for marketers, both technical and non technical, to easily implement and manage mobile wallet

technology within their campaigns.

Ultimately, our mission is to convert online and mobile media into brick and mortar actions and transactions. We achieve this by leveraging the power of the digital wallet's personalization,

proximity and notification capabilities, and the intimate relationship that consumers have with their smartphone”.

PassKit

Our Mission

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Grow revenue📊

Reduce costs📄

Transition quickly👍

by immediately building online relationships with their

customers through contextually relevant content,

value and experiences resulting in offline commercial

transactions

by eliminating or reducing app and technology investments,

marketing expenses, and ongoing operational costs

by building trust, and providing the confidence and capabilities to

innovate and affordably integrate digital wallet capabilities

into their existing business operations and systems

To build, sell and continually improve useful, engaging products and services that enable businesses, of any size, and any location in the world to implement remarkable digital wallet experiences so they can:

PassKit

Our Product and Services

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Create Distribute Transact Improve

End to End content management: Useful and engaging products and services enabling clients & partners to easily access and integrate the full range of digital wallet capabilities

Entice

REST API 🔄CallBack Notifications

Pass Designer

Bluetooth Scanning

App

PassKit

Our Culture

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We hate all forms of waste

We pro-actively seek new technologies to help improve

our lives and the lives of others

We have an innate interest in learning about behaviour

through systematic analysis

We are in this for the mission

We can explain complex ideas in simple terms to

others who are new to the concept

We relish opportunities to solve a problem that has

never solved before

We seek to understand before being understood

We cherish creativity, process, numbers, words,

colours, people & technology

We think and we do. People assess the quality of our

thinking through our actions

We don’t fear failure and make weighty decisions

everyday

We need to work in a fast moving, collaborative and

forever adapting environment

We are all acquiring new skills everyday

Employees from diverse backgrounds and a wide range of experiences, all sharing a common set of beliefs and behaviours

PassKit

Trusted by a growing list of major brands

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PassKit

Passes Issued All Around The World

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BR: 327

US: 223CH: 98

RU: 39

PassKit

A Fast Growing Network of Value Added Partners

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US: 8

AU: 7

MX: 1

CA: 1

IL: 1

KZ: 1

HK: 2

FR: 2

TH: 3

SG: 1

UK: 3

BR: 1

RU: 1

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Introduction to Digital Wallets

PassKit

Digital Wallet Evolution

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Major Brands Proprietary

Single Purpose

Native Wallet Open

iOS - Worldwide

Vendor Wallet Open

Staged rollout

Beacons Micro-location

services

Apple Pay Credit Card Payments

Proprietary single purpose applications start to allow consumers to get used to transacting with their smartphone

Launch of Apple Passbook as a native application, allowing for many types of wallet content to be stored in the smartphone

Other smartphone vendors launch similar applications extending native mobile wallet capabilities beyond iPhone owners

iBeacon technology capabilities integrated in Passbook, providing far more precise location based services for mobile wallet users

Ability to securely store credit cards in Passbook, alongside other wallet content, making Passbook the wallet of choice for iPhone owners

Increasing Convenience, Value and Trust

PassKit

Today’s Digital Wallets

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Passbook Samsung Wallet Google Wallet Pass2UNative >iOS6 iPhone + iPod All countries

GPS+iBeacon enabled

Not native Samsung HD 11 countries GPS enabled

Not native iOS and Android

United States only GPS enabled

3rd Party Android

All countries GPS+iBeacon enabled

PassKit

PassKit Solution

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Brand

Partner

🌎

Future wallets

Future Technologies

PassKit

The Fundamentals - A Pass

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๏ A Pass is a digital representation of wallet content stored in Passbook (Google call this an Object, Samsung call this a Card).

๏ Like traditional wallet content, a Pass can take on many forms - e.g. a gift card (shown in the image), a ticket, a coupon, a stored value card, a membership card etc..

๏ Like traditional wallets, the Passbook application (and Google Wallet and Samsung Wallet) allow for multiple Passes to be stored in one place; although unlike a traditional wallet a phone never gets ‘fatter’ with more stored content.

๏ Like traditional wallet content, a Pass is used in the physical world to ‘transact’.

๏ Unlike traditional wallet content, a Pass is dynamic - e.g. text can change, colour can change, images can change, barcode can change

๏ A Pass enables a persistent connection to the Pass owner - e.g. messages can be sent to the Pass owner that appear on the lock-screen. A Pass is effectively a real time ad channel.

๏ A Pass is location aware - e.g. when in proximity to a location or beacon a message can appear on the device lock screen

๏ A Pass can contain links to other useful online content (e.g. maps, phone numbers, websites, apps) *As of 30 October 2014

A real-time ad channel to a customer

Dynamic and Location aware

No third party app required for customer

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PassKit in ActionCase Studies

PassKit

Heathrow

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Implementation of latest tech innovations upon launch of new terminal. Mobile Wallet, iBeacons, Mobilized Website, etc.

🎯 Objectives:

iBeacon ready for Terminal 2 (executive buy-in) Take control of airlines iBeacon deployment

⚒ Implementation:

1. Create

2. Distribute

3. Use

4. Manage Pass is updated upon redemption to inform customer it has been used or in some cases updated with new offer.

📈 Results:* Background:

Increase of 1245 (average) additional Heathrow members sign ups per day. Merchant ‘pulling’ Heathrow for their loyalty cards

Manage global loyalty program via mobile wallet Drive travellers to airport tenant locations (maintain / increase rental)

Position airport as leading tech adopter Control over all traditional and digital advertising within airport

Template designed in Pass Designer and individual Passes issued upon demand through PassKit API call.

Sign up via Heathrow airport website using existing sign up form plus when logging into wifi, taken to the sign up page. Pass used to ‘extend’ wifi usage.

iBeacon triggers lock screen message. Participating merchants visual validation, and some using scanner app to redeem.

PassKit

Resorts World Manila

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Philippines first one stop, non-stop integrated tourist destination.

🎯 Objectives:

Secured executive buy-in to expand deployment to other business lines and to Singapore property.

⚒ Implementation:

1. Create

2. Distribute

3. Use

4. Manage Pass scanned at cinema entrance and updated via PassKit API.


27,000 membership passes first 24 hrs. 40,000 in first week. Relevant offers/events pushed to individuals

Provide existing members digital membership card

Acquire new members (and fill their database) Validate gamification business plan

Used Pass Designer to create Pass Template. Personalised Pass generated on real time when user connects to Facebook account.

Launched campaign on website, Facebook page, traditional media using QR code. Customers shares “personalised link” to the Pass.

When one person shares 5 times, a second pass is received for two free movie tickets.

PassKit

Global Wellness

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Spends US $1500/Paper Coupon Campaign, bringing

🎯 Objectives:

Campaign cost 75% less than print 34x more traffic than print

⚒ Implementation:

1. Create

2. Distribute

3. Use

4. Manage Coupon updated to follow monthly promotions. Return visitors are targeted with special offers to join Loyalty Program.


1st campaign 48% redemption, 2nd 65% 491 Likes on Facebook Page

Increase fans on new Facebook Fan Page Drive foot traffic to new store location

Reduce marketing costs of print campaign Create a new customer engagement channel

Coupon created with Pass Designer

Distribute via custom landing page after Liking Facebook Fan Page. Distribution links delivered via SMS and Email.

Users visit new store, staff scans using Manatee app on mobile device, coupon barcode is greyed out so it can’t be used again.

PassKit

Frenz Frenzy

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Osaka’s leading Rainbow Haven Early technology adopter Strong following, tech savvy clientele

🎯 Objectives:

Attracted new customers interested to try pass Significant increase in attendance to events (due to lock screen reminder message)

⚒ Implementation:

1. Create

2. Distribute

3. Use

4. Manage Password protected Pass Update URL embedded in Barcode Bar staff scan the Pass using scanning app or 2D scanner at the bar


Cash flow improved, customer pay up-front Amazing feed back from customers

Provide ultra convenience to loyal customers Improve customer engagement

Elevate awareness of bar in Osaka Reduce merchants fees Move to completely cashless bar

Pass Templates designed using Pass Designer PayPal link created using PassKit’s Topup Pass

Scan QR code at point of sale or flyers Push updates sent via Pass Designer or Pass Update URL

Passholders topup their Pass using cash at the bar, or via PayPal link. Loyalty points awarded to earn special offers and events.

PassKit

Pernod Ricard - Ballantines

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SkyRewards is an existing loyalty program for Asia Travel Retail unit.

🎯 Objectives:

770 new users acquired with profile data to create retargeting segments

⚒ Implementation:

1. Create

2. Distribute

3. Use

4. Manage Customer data stored in separate server. Pass updates and location based messaging delivered to remind customer to visit store.


7% redemption rate 34% who redeemed bought more

Own user data acquisitions Increase customer engagement

Compile user profile and redemption behaviour to retarget customer segments

Create two separate promotional Passes using the Pass Designer. Pass personalised from user data entered in form.

Custom micro-site to capture user data, promote offers and send confirmation email.

Upon visiting store in selected airports (Korea, Singapore, Vietnam, Hong Kong), staff scans Pass using mobile device with custom scanning app

PassKit

Lane Crawford

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Currently offering customers plastic gift and membership cards and loyalty and gift card. Proprietary CRM system.

🎯 Objectives:

Executive agreement to extend to membership / loyalty cards and deploy beacon across store for micro location services.

⚒ Implementation:

1. Create

2. Distribute

3. Use

4. Manage Instant update to the customer’s gift card reflecting new balance. Once full value has been used barcode is greyed out.


60% of customers choosing digital gift cards over plastic cards Operating expense reduction

Provide option to receive digital cash voucher Support Hong Kong and Mainland China stores Zero capex and reduce cost of gift card program

Integrate with CRM, POS, email systems Meet company security and data privacy guidelines and align with innovative brand

Template designed in Pass Designer and individual Passes issued upon demand through PassKit API call.

Email and SMS distribution with secure code. Non iOS user store gift card in PassKit wallet app.

Staff at POS use Samsung device and PassKit Scanner app to scan pass and wirelessly send voucher code to POS via Bluetooth.

PassKit

Subway

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Franchise owner wanted to convert poor performing paper coupon campaigns and find a solution to drive more traffic

🎯 Objectives:

Best ‘franchise owner’ award Regional development plan for full franchise support (in progress)

⚒ Implementation:

1. Create

2. Distribute

3. Use

4. Manage When Pass is used, the Pass updates to inform customer to look forward to next month’s coupon. New offers are pushed to update all installed Passes.


Issued 25,000 Passes with 12% redemption Traffic increased during low traffic hours During peak hours increase >300%

Drive traffic using digital coupon campaign Use offer strategies to drive traffic to three locations

Increased publicity Pilot for regional adoption

Template designed in Pass Designer and individual Passes issued upon scan of QR code or distribution link

Promote via email, SMS, in store posters, and newspapers to leverage as PR

Customers show digital coupon to staff at POS and Pass is scanned to void the coupon.

PassKit

Perpetual Coupon

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✉ 📰

- -. .

PassKit

Perpetual Coupon

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PassKit

Ian Daburn

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The owner, of high end hair salons, is not a developer and does not employ any developers.

🎯 Objectives:

Junior stylists have more exposure and faster turnover of products and samples Owner loves the simplicity of Pass Designer

⚒ Implementation:

1. Create

2. Distribute

3. Use

4. Manage No Scanning, Customers simply show the membership pass or coupon


180 passes in circulation with over 3000 push updates, each push leads to regular surge in business.

Create Buzz and excitement across Vancouver Delight existing customers and acquire new customers

Be able to design Passes and send updates without any coding skills

2 Pass Templates designed using the Pass Designer A membership card (ID Pass) and a ‘perpetual coupon’

Scan QR code from the Hair Salon or from their website. New offers are sent using Push Updates from Pass Designer

Membership Pass provides links on the back of the Pass to individual promotions

PassKit

Aeroflot

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Employed Solutions Provider, who, after extensive researched selected PassKIt as the clear platform choice.

🎯 Objectives:

Customers rave about the convenience. Many other European airlines are now following.

⚒ Implementation:

1. Create

2. Distribute

3. Use

4. Manage Scan of IATA Barcode encoded in the Pass at the airport (depending on airport). Upon scan, push update (with full boarding info) to Pass.


Within 6 weeks of launch over 25,000 passes are already issued and over 10,000 are in circulation at any one time.

Be the first Russian Airline issuing Passbook Passes Issue Boarding Pass direct from their App

Implement in less than 4 weeks Cost less than 3 Rubles per pass

Single boarding Pass Template using Pass Designer

App sends Pass request to a server which sends API request to Passkit (gets unique URL & push Pass to App). App downloads the Pass bundle to view.

App permits download of Boarding Pass after online check. (Phase 1)

PassKit

Business Card

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PassKit

User Experiences

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๏ SMS Distribution Text [Your Name] to +61 408 488 840

๏ Linkedin Business Card (add your own logo and image) Visit li.PassKit.com

๏ Facebook Pass (personalisation, member get member and social media data integration)

Visit abba-java.com

๏ Experience a lockscreen message Visit mystic8ball.com

http://li.PassKit.com

http://abba-java.com

http://mystic8ball.com

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iBeacon + Digital Wallet + App Demo

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✒

Businesses use PassKit to integrate the latest smartphone technologies like Apple’s iBeacon and Passbook, Samsung Wallet and other applications to create unique and remarkable experiences for their customers today.

At the end of the presentation, you will be able to: ๏ Describe the main benefits of iBeacon

technology. ๏ Understand why the distance measured is not

precise. ๏ Articulate how differentiated proximity services

can be delivered using iBeacon ranges. ๏ Identify opportunities to use mobile wallet and

iBeacon technology to drive traffic and loyalty.

Purpose

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➢ Distance Demo

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➢Distance Demo

The measured distance between the device and GemTot Beacon are estimates.

iBeacon behaves similar to WiFi.

Obstructions such as casing, walls, and people will affect distance.

Key messages:This demo shows the distance between the device and a GemTot Beacon.

As you walk closer to or further away from the beacon, the app gives you an estimated distance away from the beacon.

! Covering the beacon or Phone with hand or casing will affect the distance measured.

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☼ Ranging Demo

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Ranging Demo ☼

! Entice Zone = Far Range

In this zone, most common action is a lockscreen message.

Aim to deliver content that entices users to the location or take some action.

The maximum range can be up to 70 meters with a clear line of sight, but typically is 20-30meters.

This is the range in which users approach the beacon and the app starts to hear the beacon.

Key messages:At around 30 metres away from the beacon an Entice screen appears on your phone

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Ranging Demo ☼

! Inform Zone = Near Range

Key messages:

This is the range in which a user moves closer to a specific beacon. (e.g. approaching a particular product in a shop).

At this range, deliver specific and relevant services, a link to product information, or trigger a sales associate to approach a customer.

Use behaviour analytics to trigger another action. e.g. if you notice your customer walks in front of the Samsung LED TV display, goes away from it, comes back again, you may choose to deliver a coupon or send a sales exec to help the customer.

Walk closer to the beacon until the Inform screen appears (around 1-3 meters away from the beacon)

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Ranging Demo ☼

! Transact Zone = Immediate Range

Key messages:

At this range, devices are immediately near a beacon and allow for close range and specific transactions to take place.

For example, use this range for specific events or customer actions, such as confirming a transaction.

Place your device a few centimetres away from the beacon until the Transact screen appears

PassKit 40

Ranging Demo ☼

Key messages:As a customer leaves the store or mall they move out of range of the beacon.

Use this range to retarget users with content that increase repeat visit & loyalty.

You can program content to appear at any time (i.e. 1 hour, 2 days, or 5 days after the user has left the zone).

Content can also be delivered to a user if they have not come into the zone for 2 days, 1 week, etc..

You choose what time to deliver content and what type of content to deliver. For example a message to visit other branch, phone call to customer, etc..

Turn off the beacon or walk out of the beacon’s range until the Retarget screen appears

PassKit 41

☼Ranging Demo

20-30 metres Enter the beacon range

Couple of Metres Nearer the beacon

few cms Immediately on the beacon

>30 metres Leaving the beacon range

PassKit 42

📱Lockscreen Demo & Wallet Integration

For animation visit: http://vimeo.com/passkit/lockscreen-demo-animation

http://vimeo.com/passkit/lockscreen-demo-animation

PassKit 43

Lockscreen Demo & Passbook Integration 📱

This demo shows how lock screen messages can be delivered to engage customers and lead to a transaction, and repeat business.

The demo simulates the customer experience after integrating PassKit and GemTot beacons into any app.

PassKit 44

📱Walking close to or into the mall



PassKit 45

📱Demo 1: EnticeLockscreen Demo & Passbook Integration

The phone is locked with the app in the background

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📱

! 4 lines of text on the lockscreen. Text can be anything you want

Demo 1: EnticeLockscreen Demo & Passbook Integration

1Walking into the Entice zone of the beacon will trigger a lock screen messages to appear; waking the app from the background

2 Swipe the lock screen message

! Full screen image and message displayed. User must take action before they can use their

3 Tap ‘Add to Passbook’

4 Passbook Pass presented instantly, and Add to Passbook application for use when shopping in the mall



PassKit 47

📱

Key messages:

By adding the coupon directly to Passbook, customers are able to store it and access it easily at a later time.

Passes are time, location, and proximity aware. Beacons also work with Passbook passes.

Even if customers delete your app, their pass still has beacon functionality and allow you to continually engage and connect with customers through Passbook.

Demo 1: EnticeLockscreen Demo & Passbook Integration

PassKit 48

📱 Leaving the mall or shop



PassKit 49

📱Lockscreen Demo & Passbook IntegrationDemo 2: Retarget

The phone is locked with the app in the background

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📱

! 4 lines of text on the lockscreen. Text can be anything you want

Demo 2: RetargetLockscreen Demo & Passbook Integration

1 As the customers leaves the mall or store they will receive a lockscreen message

2 Swipe the lock screen message

! Full screen image and message displayed. User must take action before they can use their

3 Tap ‘Add to Passbook’

4 Passbook Pass presented instantly, and Add to Passbook application for use when shopping in the mall



PassKit 51

📱Lockscreen Demo & Passbook IntegrationDemo 2: Retarget

Key messages:Retargeting doesn’t have to be a coupon, it can be content or services that attract customers to a certain place.

Entice customers to visit a different branch, advertise other brands, or get them to come back to your location.

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📱

go shopping

24 line lockscreen

messagefull-screen

advertcontent saved to

mobile wallet

Summary

PassKit 53

📱

Leave the mall

⚑

content saved to mobile wallet

full screen advert

4 line lockscreen message

Summary

PassKit 54

📱

Come back shopping

2

Summary

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⚑ Key Takeaways

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Key Takeaways ⚑

1 iBeacon location data is not precise

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Key Takeaways ⚑


2Using the Entice, Inform and Transact Zones allows for greater precision than WiFi & GPS

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Key Takeaways ⚑


3When a user moves into a different beacon zone there is code that triggers the logic in your app or server to take action (i.e. push a coupon, notify a sales assistant, reward points, etc.)


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Key Takeaways ⚑



4You can build more complex logic. For example, time spent in a zone, or time since last visit, trigger on the 4th visit, etc.. The possibilities are endless and only limited by what you can imagine


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Key Takeaways ⚑



5You don’t always have to deliver a

lockscreen message - based on your customers’ zone location, take appropriate action by sending a sales assistant to help

customers



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Key Takeaways ⚑





customers

6You can track customer movement

behaviour in and out of different zones. If you discover customers are moving back and forth from a particular product, you

can take action and assist them



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⚑





customers

6You can track customer movement

behaviour in and out of different zones. If you discover customers are moving back and forth from a particular product, you

can take action and assist them

7Even when apps are closed and in the

background, you are still able to deliver relevant lockscreen messages and content

to customers

Key Takeaways



PassKit

Conclusion

๏ PassKit is the digital wallet content and micro-location services solutions provider -- we are platform agnostic and simplify content creation, distribution and analysis in a multi-platform universe

๏ The digital wallet and micro-location services growth trajectory will prove parabolic because it adds value for both corporates and individuals, and the ubiquity of smartphones is now undeniable

๏ We are an early mover. We have proven technologies and processes. We have ongoing product vision and market place positioning. We are in this for the long term.

๏ We have a healthy working relationship with every major mobile wallet platform. We see the ecosphere diverse requiring partnerships, flexible, scalable architecture and continuous innovation.

๏ We have global positioning in the market place with the most knowledgeable team and value based culture.

๏ Our partners and clients have and continue to create magical experiences for the customers and dominate mobile commerce.

๏ There are many specific upcoming catalysts for growth and we will help innovative businesses across the world take full advantage of these opportunities.

๏ As market leader, we welcome new partners and clients to share in our vision.

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PassKit 64

PassKit connects the physical world to the digital world by enabling information, experiences or tokens of value that are relevant to a person's location, preferences and/or behaviours to be pushed to the smartphone. Businesses use PassKit to integrate technologies like Apple’s iBeacon and Passbook, to create unique and remarkable experiences for their customers today.

As smartphone and micro-location technology continue to evolve, PassKit remains on the cutting edge, ensuring these innovations are instantly accessible to everyone. Founded in June 2012 and headquartered in Hong Kong, PassKit is already being used by thousands of pioneering companies worldwide.

For more information visit http://passkit.com To buy beacons visit http://passkit.com/buy-ibeacon/ To design Passes visit http://create.passkit.com

The content of the presentation may not be shared with any third party in either its original form, or derivative thereof, without the express written permission of PassKit, Inc.

http://passkit.com

http://passkit.com/buy-ibeacon/

http://create.passkit.com

an introduction to passkit

Technology

mobile wallet technology

engaging products

wide range of experiences

notication capabilities

new technologies

online relationships

online tools

new skills everydayemployees