an introduction to local online marketing

4Simple, All-In-One Local Online Marketing Tool

Introduction to Local Online

Marketing

How Local Search, Social Media and Online Marketing Determine Local Success


The Problem: Local Online Marketing is Complex and

Expensive


And SMBs Are Paying For It

$5,000Small businesses spend $5,000 per

year on average on local online marketing


Marketing is More Effective Than Advertising

Advertising

Content Marketing

Src: Brightlocal 2012


What We’re Going To Cover

http://localvox.com/resources/five-pillars-local-online-marketing-success/


Local Search

Getting found by local customers


How Local Search Works Today

Cincinnati brunch restaurants

How many small businesses get to the front page of

Google?You used to be able to rank on Google

Now it’s all about Directories and Google +Download our free eBook and learn 5 Simple Steps to Local Search Success

http://localvox.com/resources/five-simple-steps-local-search-success/




There Are Often No Local Business Websites on the Front Page of Google

Local Publisher

Google Places

DirectoriesGoogle Places


7,620,000,000local searches per month

Google Places (83%) Unclaimed Google Places (70%)

Local Google Searches Without the Map (17%)

Google Place PagesClaimed (~30%)

but


That’s a LOT of Revenue from Local Search

of consumers who search for a type of local business on a mobile phone call or go to that type of business within

24 hours

87%


Google+ optimization: L & T Nails

Hamilton, OH location: not on LocalVox

Cincinnati, OH location: with LocalVox

Optimized Google + page

Great Content on A Google+ Page Matters

http://localvox.com/blog/why-great-content-on-a-google-plus-page-matters/





Directory Optimization is Crucial

How are you listed?

See exactly how you’re listed on 40+ major online directories at

Localvox.com/free-report

50%Of local searches happen on directories and mobile apps


Claimed vs. Optimized

Optimized directory profiles get

3-5xthe conversions * LocalVox Study 2013


Content is King for SEO

Google wants to return the freshest results possible, so it looks for regularly updated content to serve to searchers


Content


Content Is King

But what exactly is

this “content” that

everyone keeps

talking about?


The Long Answer

“Content marketing is a marketing

technique of creating and distributing

relevant and valuable content to

attract, acquire, and engage a

clearly defined and understood target

audience – with the objective of driving

profitable customer action.”


Content Starts With Your Website

40% of small businesses do not have websites80% do not have mobile-optimized websites60% of local websites don’t have their phone

numberLearn The 4 Key Elements of Great Local Business Website Design

http://localvox.com/blog/the-4-key-elements-of-great-local-business-website-design/


The Short Answer

All the different ways you

communicate with your customers

online!

Website

Blurbs News Email Social


Why is content

important



Did you know that…

of consumers feel more positive about

a company after reading their custom

content

60%


Did you know that…

of consumers prefer getting to know a

company via articles rather than ads

70%


Types of content to post

Company News Helpful Tips



Deals and

Promos

Upcoming Events



Meet the Team Customer

Reviews



GET

CREATIVE!There are many other industry specific

or local content ideas that will work.


What do we do with all that content?


Email Marketing


Email still rules direct marketing

When you absolutely

need your message to

be read, email is still

the most effective

method. It blends the

intimacy of direct

marketing with the

speed and power of

online marketing.


Email is everywhere

Emails are sent every day. And email is

required for most online activities.

Moral of the story: People use email.

145 BillionLearn 8 Smart Tips for Growing Email Marketing Lists

http://localvox.com/blog/8-smart-tips-for-growing-email-marketing-lists/


Email is efficient

Email returns $38

for every $1

spent

$38

Learn How To Build An Email Marketing Machine With $5.97

http://localvox.com/blog/small-business-email-marketing-how-to-build-a-marketing-machine-with-five-dollars/




Email is efficient

more effective to market to existing

customers than it is to acquire new

ones.

8x more


Email is easy (with LocalVox)

of people said they used a coupon or

discount through email in the past

year.

88%


Social Media


Social media makes marketing personal

Connect with real people

on both a large scale and

in solo conversations.

Social media makes this

possible for any business.

Download our free eBook, 9 Ways To Crush Marketing With Social Media

http://localvox.com/resources/nine-ways-crush-smb-marketing-social-media/?utm_source=database&utm_medium=email&utm_campaign=webinarconfirm





88% of consumers trust online reviews as much as personal recommendations

(Source: Search Engine Land)


Yelp + CitySearch

Online review sites are

a pivotal part of how

customers will find

your business and

perceive you online.

When they find you,

make sure you are

making a strong first

impression!Check out The Definitive Guide To Avoid the Yelp Review Filter

http://localvox.com/blog/how-to-avoid-the-yelp-review-filter-and-get-more-positive-reviews/

http://localvox.com/blog/how-to-avoid-the-yelp-review-filter-and-get-more-positive-reviews/


Restaurants with 3.5 stars on Yelp are 63% more likely to be full than those with just 3 stars (Source: UK Guardian 2012)


Of negative reviews turn positive when you respond to them … but you have to know about them

33%


Did you know?

of all internet time is spent on social

media sites like Facebook, Twitter and

LinkedIn

27%


Did you know?

of companies found customers on

Facebook in 2013

52%


Facebook

Facebook is the hub of

your social media

activities. Your

Facebook page is

where people will go

to find news, contact

information, and other

relevant facts about

your business.


Twitter

Twitter is a digital

cocktail party. Use it to

meet new people,

share your message,

listen to industry

chatter, and

communicate quickly

with customers.

Twitter is great for local businesses, check out a Twitter Infographic & blog post

http://localvox.com/blog/twitter-for-local-businesses-infographic/

http://localvox.com/blog/twitter-for-local-businesses-infographic/


Types of content to share

Latest News Employee

Spotlights


Types of content to share

Testimonials Community

Events


Mobile Marketing


Consumer Shopping Habits Are Mobile

95% of smartphone users say they’ve searched for local information.

90% of those users take action within 24 hours

61% of smartphone users called a business after searching, and 59% visited a local business after searching!


People Would Rather Lose Their Pinky or Wedding Ring Than Their Mobile Phone


And Mobile Leads to Action

http://localvox.com/blog/rethinking-mobile-marketing-2014-infographic/



Benefits of A Mobile Website

Download our free eBook, 3 Key Ways To Get Started With Mobile Marketing

http://localvox.com/resources/three-key-ways-get-started-mobile-marketing/

http://localvox.com/resources/three-key-ways-get-started-mobile-marketing/



Important to Be Designed to Convert Customers

Click-to-Call and Driving Directions Everywhere



Integrated with the Other PillarsBuild ongoing engagement by collecting email addresses, online reviews and social followers

Check out The Top 10 Free Mobile Apps That Are Essential for Local Businesses

http://localvox.com/blog/the-top-10-free-mobile-apps-that-are-essential-for-local-businesses/

http://localvox.com/blog/the-top-10-free-mobile-apps-that-are-essential-for-local-businesses/



Problem Solution


Too many sites

Too much time

Too expensive


LocalCast Makes It Simple, Effective and Affordable

Social Media

Directories

Search Engines

Email Marketing

LocalCastAll-in-One Marketing

Website

http://localvox.com/solutions/localcast/


One

• One place to login• One button publishes everywhere online• One place to look at results• One award-winning support team to call

Simple. Effective. Affordable.
