An Introduction to SEO & Link

Building

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Search Engine Optimization can be a very confusing topic to get your head around.But by the end of this you should be a pro… well maybe not a pro but you’ll have a lot more knowledge in SEO.

SEO is the process of adjusting your articles to include keywords which will helpyour website/blog to rank better on search engines, thus gaining more traffic to yoursite.

INTRODUCTION

LINK BUILDING

Link building is important to search engines because it helps major search engines to rank your website. Don't take our word on it. Google say; "In general, webmasters can improve the rank of their sites by increasing the number of high-quality sites that link to their pages." There are many different types of links your website can use to increase its page ranking in search engines and we will show you how to do it.

RECIPROCAL LINK

Reciprocal link is when two websites have agreed to place links between their websites while having their share of the traffic. For example Person A places a link of Person B's website while Person A also does the same thing and places a link on their website. This way the websites are both reciprocally linked. Putting your website on link directory websites doesn't seem to increase your traffic anymore either. So don't waste your time and money on link directory websites and just use the normal techniques of link building.

FORUMS

Getting on to Forums and using the signature option helps as well. Using the Forum Signature can build your outbound links up and search engines use this to pick up and thus your site gets more traffic. Pretty cool trick, huh? You should also participate in forums regularly and contribute to them. Users of forums could see your a knowledgeable person it your subject and visit your Forum Profile and see your website link from there. So make sure you fill in your profile properly.

SOCIAL BOOKMARKINGSocial Bookmarking is a great way to link build and get more page ranking by search engines. A Social bookmark website is a place where users can save and bookmark their favourite websites and organise the websites for everyone to view. These websites are highly regarded by search engines and using this is a very effective way to gain traffic. Social Bookmark websites are also regularly scanned by search engines. Some Social Bookmark websites are:

TwitterRedditStumbleUponDiggPinterestScoop.itDelicious

Blogs are also a very effective way of gaining backlinks and for link building. Use Blog Comments to your advantage. We don't mean spam other blogs with your link. Comment and contribute to other blogs and users will click and look at your website in the signature section of your post. If your comments are helpful and make you sound clever and knowledgeable then users will want to see what else you have to say.  Its just common sense, really.

BLOGS

If you use Press Releases to your advantage it can benefit your website by tenfold. Writing a press release for SEO is great because it combines both PR and SEO to generate leads and traffic to your website. Here are some good Press Release websites;

NPRBetanewsPR LogPR.comPR LeapThomasnetFree Press ReleaseSearch engines are picky, but if you know their criteria and what they look for it is easy to use them to your advantage.

PRESS RELEASES

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