An Introduction to Digital marketing

What is digital marketing

‘Digital Marketing’ is a referred term these days as the world is

becoming digital and it has become important to know the strategies of

this specific aspect of Marketing.

Marketing is about the promotion of a brand/service using distinctive

channels and when we discuss about Digital Marketing, the prime

promotion activities remain the same whereas channels used in are

Digital.

The Big List of today’s Digital Channels

E-mail Marketing

E-mail Marketing as the name prescribes is about using e-mails as a

promotion strategy. It is a method to make individuals informed about the

products or services texture.

Top Tools for E-mail Marketing

ActiveCampaign, GetResponse, MailChimp, ConvertKit, AWeber,

Constant Contact

Pay-Per-Click Advertising (PPC)

PPC remains for pay-per-click, a specimen of internet marketing wherein

advertisers pay a fee every time their ads are clicked. Basically, it's a

method for purchasing visits to your site, as opposed to endeavoring to

earn those visits naturally.

Search Engine Optimization (SEO)

Search Engine Optimisation is an activity to upgrade search engine

rankings i.e. the visibility of a site on search engine result pages. This is

done by adding responsive components into a site

Display Advertising

It is a graphical declaration that seems consequent to content on

websites, instant messaging (IM) applications, E-mails & included digital

formats.

Examples include Content, Pictures, Animations, Audio, Video and

Interactive content.

Social Media Marketing (SMM)

Social Media Marketing is one of the facets of Digital Marketing that

comprises the activities of gaining website traffic or consideration through

social media sites.

Examples of Social Media:

Facebook, Twitter, Google+, Wikipedia, LinkedIn, Reddit, Pinterest,

Social bookmarking, websites & applications dedicated to forums and

others.

Content Marketing

Content marketing is an action of curating and sharing content in types of

articles, pictures, videos and etc. over the web to get and hold clients of

the significant business.

Affiliate Marketing

Affiliate marketing is

the performance-based

marketing strategy

involving an

entrepreneur and one

or more sites or

affiliates. The affiliate

website owners display

advertisements on their own sites to market the entrepreneur’s goods or

services in return for a rate of benefits.

An affiliate can make money by three methods: Pay Per Click, Pay Per

Sale or Pay Per Lead.

Top Affiliate Networks:

Amazon.com, Shineads.net, Rakuten Linkshare, Thememonster.com,

ShareASale, Commission Junction, eBay Partner Network, Avangate.com

Online Public Relations

Online Public Relation activity is firmly identified with enhancing results

from a few of the further digital marketing communications techniques

namely social media, SEO, partnership marketing and viral marketing.

Learn Digital marketing and become an expert:

There are many institutes that offer Digital marketing course, but DSIM

is a leading institute that delivers quality digital marketing

professionals. The institute is active since 2011 and has its branches in

Bangalore and Kolkata other than Delhi.

The institute offers full digital marketing course or Online Marketing

Course. The institute has got 8.6 rating from the trainees from all across

the globe. You can check reviews on following Link. Have a look: DSIM

reviews