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CharityComms Digital Communications

on a Shoestring

An Introduction to creating

podcasts and audio stories

Jude HabibFounder and Creative Director,sounddelivery

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Why are you here?

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Who are you trying to reach?

Your Donors

Your Staff

Volunteers

Global Reach

Trustees

Network Radio

National Newspapers

Local Newspapers

Bloggers

Citizen Media

Social Media Users

Local Radio

Commercial Radio

Funders / Politicians/MPs/Local authority

Trustees.

People Who Don’t Know Who You Are The list is endless!

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Who is my Audience?

What do I want to

listen to?

And what about

me?

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Why Audio?

Powerful

Cost Effective

Anonymous

Dynamic

Exciting

Real

Emotive

Controlled

Authentic

Passionate

Grassroots

Targeted

Audio Applications

Magazine style programmes

Stand-alone interviews

Case studies/profiles

Audio diaries/citizen media

Dramas/ Celebs/Ringtones

Project Evaluations

Speeches/Presentations/Events

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What Makes Powerful Content?

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Content to discuss

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Things to remember

Everyone has a different perspective

Stories told simply – music not a necessity

Short and to the point

Different locations, accents, voices, don’t always need a ‘presenter’

Presenter – to sound like they’re enjoying it

Formats – audio diary, magazine, columns, debate, discussion – what’s right for you.

Quality of recording – doesn’t matter if it’s a bit raw but if there is mic rattle people will switch off

Don’t forget you are narrowcasting – not broadcasting

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Scripting tips

Keep it simple

Short sentences

Your script is for facts – your interviews

are for emotion

A simple introduction to set the scene

Always get your interviewees to introduce

themselves

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Will it break the bank?

COSTS:

Training

Equipment

Marketing

Production

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Endless possibilities…….

Branded Podcasts

Podverts

Audio press release/clips

for journalists

Send to

broadcasters/other media

Audio slideshows

Citizen/Social Reporters

Mobile Phone Campaigns

To update

trustees/Stakeholders

Audio Dramas

Online Radio Stations

Incentives to marathon

runners – links to

websites / JustGiving

sites

Evaluations for Funders

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Future for your content

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Start Listening