an introduction to cleanweb
DESCRIPTION
Cleanweb is about the development of ICT-based business solutions that make an efficient use of resources (i.e. energy, water). Many opportunities exists for entrepreneurs, investors, and society in general.TRANSCRIPT
CLEANWEB
photo by BA Data
An introduction to
facebook.com/cleanwebespana@cleanwebES
CLEANTECH
Cleantech refers to the development and application of technology with the aim to improve resource efficiency. It includes, amongst others:
• Renewable energy • Mobility • Water-related technologies Photo: USACE
CLEANTECH CHARACTERISTICS
• Technology-based: mainly hardware • Capital intensive • Long development periods • Highly dependent on gov. decisions Photo: Brookhaven Nat. lab.
CLEANTECH CHALLENGES
Current challenges are not about fundamental science. Are about:
• Complex financing & incentives • Failure to communicate to consumers • Poor sales channels
Many opportunities await in the digitalisation of green
INTERNET OF
THINGS
CLEANTECH
COLLABORATIVE CONSUMPTION
Cleanweb
CLEANWEB
Data & networks
Market re-structuring
Efficiency
CLEANWEB
A form of clean tech that takes advantage of the Internet, social media, and mobile communications to alter how we consume resources, relate to the world, interact with each other, and pursue economic growth.
Sunil Paul & Nick Allen. MIT Technology Review Photo: Lightmash
ELEMENTS
• Network-based technology is core • Resource-focus • Defined business model • Scalability Photo: ogimogi
VALUE CREATION
• Helping consume resources more efficiently • Making environmental data meaningful • Disrupting cleantech financing models Photo:MetroMile
ADVANTAGES
• Agile development • Capital light • Low-risk • Scalability Photo: Desarrollando America Latina
6 BUSINESS MODELS
1. Customer engagement platforms 2. Collaborative financing models 3. Decision-making tools 4. Loyalty programs 5. P2P lending resources 6. Data monitoring & management Photo: szwerink
1. CUSTOMER ENGAGEMENT PLATFORMS
• Use data from utilities and public service providers (energy, water, transport) to create customer value though visualisation of data in ways that is meaningful and actionable
• Who? Opower, Tendrill, Dropcountr, Watersmart
2. COLLABORATIVE FINANCING MODELS
• Crowdfunding of renewable energy projects with a defined return of investment
• Who? Solar Mosaic, Milk the Sun, Tangerine Power
3. DECISION-MAKING TOOLS
• Saas to evaluate the potential of commercial and private (PV) projects. Simulations include: how much power can be generated, costs of an installation, ROI, efficiency
• Who? QuickSolar, Solarist
4. LOYALTY PROGRAMS
• Get rewards for your sustainable/green actions: saving water, energy, produce your own energy, using public transport
• Who? Changers, Ecostastic, PlaytoRide
5. PEER-TO-PEER LENDING RESOURCES
• Lending and/or renting between individuals of hight costs goods, like housing and cars. Access to functionality, instead of ownership
• Who? Airbnb, SocialCar, Relay Rides
6. DATA MONITORING & MANAGEMENT
• Combination of hardware & software to monitor energy, temperature, or smart homes
• Who? Nest, Valta, Envirocar, Metromille
SUMMARIZING
• Cleanweb is about developing ICT-based business solutions that aim to make a more efficient use of resources
!• The digitalization of green brings opportunities that
create environmental, user, and business value !
• Join the conversation and learn more about Cleanweb at The Cleanweb Initiative (cleanweb.co)
[email protected]/cleanwebespana@cleanwebES