AN INTERNSHIP REPORT ONSNEW PRODUCT DEVELOPMENTAND SALESOFBIG FOODS PRIVATE LIMITED

Under The Supervision of: Submitted By:Dr. Arvinder Singh Karan KambojManaging Director BBA Semester 5thPhone :+91-1745-262222 Submitted To: Dr. Babita Dosanjh Senior Lecturer PREFACE

Presenting a Summer Training project of this type is an arduous task, demanding a lot of time. I cannot in full measure reciprocate the kindness shown and contribution made by various persons in this endeavor. I will remember all of them with gratitude.My sincere thanks towards Dr. Arvinder Singh (Managing Director), for giving me a chance to take this project and for his valuable guidance, which helped me on all those points, which I needed to include in, with full intensity , for his significant support extended for the successful completion of the project I was privileged enough to join "Big Foods Private Limited" as a summer trainee.At the completion of the IV semester of BBA, I got opportunity together particular knowledge about each and every aspect of market. It is important because it provides me about the practical knowledge of the field, which is very essential beside the theoretical knowledge.The experience that I have gathered during this period has certainly provided me with an orientation which, I believe, will help me to shoulder my assignment successfully in near future. During this period, I have learned all the information of producing pasta, sales & distribution.On the basis of my training program. I have tried my best to arrange my work in symmetric way. However to cover the detailed information in such a short period was not possible. Despite the inherent shortcoming of the study, a genuine attempt was made on my part see that the study was carried out in the right respective.

ACKNOWLEDGEMENT

Every project big or small is successful largely due to the effort of a number of wonderful people who have always given their valuable advice or lent a helping hand. I sincerely appreciate the inspiration; support and guidance of all those people who have beeninstrumentalin making this project a success.

I, Karan Kamboj, the student ofAmity Global Business School, am extremely grateful to Big Foods Private Limited for the confidence bestowedinme and entrusting my project Food Production with special reference to Big Foods Private Limited.

At this juncture I feel deeply honored in expressing my sincere thanks toDr. Arvinder Singh (Managing Director)for making the resources available atright timeand providing valuable insights leading to the successful completion of my project.

I express my gratitude to CollegeDr. Shivali Dhingrafor arranging thesummertraining in good schedule. I also extend my gratitude to my Project GuideDr. Babita Dosanjh,who assisted me in compiling the project.

I would also like to thank all the faculty members for their critical advice and guidance without which this project would not have been possible.

Last but not the least I place a deep sense of gratitude to my family members and my friends who have beenconstant sourceof inspiration during thepreparation ofthis project work.

Karan KambojBBA Vth Semester

TABLE OF CONTENT

SUMMARY

The project is an extensive report on how the Big Foods Private Limited produces its food products (pasta) and how the company has been able in tackling the present tough competition and how it is coping up by the allegations of the quality of its products. The report begins with the history of the products and the introduction of the Big Foods Company.

This report also contains the sales and distributors of the market. The report includes some of the key salient features to market the product (Pasta) of the company and it also includes the response of the wholesale buyers of the company Big Foods Private Limited.

In todays world of cutthroat fierce competition, it is very essential to not only exist but also to excel in the market. Todays market is enormously more complex. Hence forth, to survive in the market, the company not only needs to maximize its profit but also needs to improve the quality of the product and market of the product.

ABOUT COMPANY

Big Foods Pvt. Ltd., started its business in the year 2010 as aManufacturer, Supplier and Exporter of Pasta, Italian Pasta, Minute Pasta, Stuffed Pasta, Sewia, Vermicilli, Fryers, Papads, Tomato Puree, Soup, Continental Soup, Snack, Frymes and Instant Noodles. In addition, we offer Pasta, Macaroni, Pasta Sauces, Pasta Dressings, Tomato Paste, Tomato Ketchup, Mayonnaise, Jam, Snacks Sauce, etc. These are prepared from fresh and best quality ingredients that are sourced from reliable vendors.

Our products are prepared by experienced chefs under extreme hygienic conditions as per the tastes of Indian people. The offered food products are widely applauded among customers due to their mouth-watering taste, attractive aroma, freshness and rich flavor. All our products get ready to serve after instant cooking or are in ready to eat form. Moreover, these are widely consumed as a breakfast or evening snacks in various homes, food corners and restaurants.

For bringing forth a tempting range of food products, we have invested on owing a modernized infrastructure set up and diligent workforce. Our facilities includes varied machines, equipment and utensils that are needed for preparing delicious food products. The experts of our firm ensure to maintain cleanliness and hygiene at our premises so that commendable range comes out. Moreover, our professionals follow Indian food safety standards while preparing products.

COMPANY PROFILE

Catering to the preferences of food loving people as aManufacturer, Supplier and Exporter of Macaroni, Masala Macaroni, Sewia, Vermicilli, Fryers, Papads, Tomato Puree, Soup, Continental Soup, Snack, Frymes and Instant Noodles. Along with these, we offer Pasta, Macaroni, Continental Sauce, Pasta Sauces, Pasta Dressings, Tomato Paste, Tomato Ketchup, Mayonnaise, Jam, Snacks Sauce, etc. Prepared under hygienic conditions, our products are preferred by people of all age group due to rich flavor and mouth-watering taste. Customers can buy our food products from us in hygienic packs of different quantities.

Business TypeExporter , Manufacturer , Supplier

Primary Competitive Advantages Pool of sincere personnel Transparency in business transactions Financial stability Emphasis on the maintenance of hygiene

No of Staff80

Year of Establishment2010

No of Production Lines02

OEM Service ProvidedNo

Production TypeAutomatic

No of Engineers06

Monthly Production CapacityAs per requirements

Product Range Sewia Vermicilli Papads Tomato Puree Soup Continental Soup Snack Frymes Instant Noodles Pasta Macaroni MasalaMacaroni Pasta Sauces Pasta Dressings Tomato Paste Tomato Ketchup Mayonnaise Jam Snacks Sauce Pealed Tomato In Can Packing Snakes Sauce Continental Sauce

COMPANY PRODUCTS

PASTA

1) Fusilli PastaStarted our business in the year 2010, we are counted among the leading manufacturer and supplier ofFusilli Pasta. These pastas are prepared at our hygienic facility by using best quality ingredients and durum wheat under the able guidance of veteran chefs. OurFusilli Pastais easy to cook in 7 to 8 minutes with a restaurant like taste. Furthermore, our clients can avail these pastas from us at a reasonable price.

Features: Mouth watering taste Great texture Highly nutritious

2) Cavatappi Pasta

We have invested on owing a modernized infrastructure set up and diligent workforce to produce an exceptional range ofCavatappi Pasta. Owing to its unique golden color and mouth watering taste, thee pastas are widely demanded in hotels, restaurants and homes to prepare delicious food. OurCavatappi Pastais prepared at our state of the art machining facility using top quality ingredients and grains, as per the standard set by the food industry. Our clients can avail these pastas from us at a reasonable price.

Features: Instantly cook Highly nutritious Rich flavor & aroma

Further Details:

Cavatappi pasta is a fast cooking product which cooks in only 5 minutes. It has a unique shape which holds onto the gravy and gives a unique eating experience. It holds its shape very nicely when cooked and gives us great appearance to any dish you make.

3) Spiral PastaRight from the day one of our foundation, we are involved in offering our clients a superior range ofSpiral Pasta. Suitable for casseroles or salads, these pastas have unique shape to absorb gravies to add delight in your food. OurSpiral Pastais prepared under the observation of veteran professionals using top quality ingredients & durum wheat semolina that are sourced from reliable vendors. We adhere to the parameters of the national and international quality standards to provide the clients with utmost satisfaction in terms of quality.

Features: High nutrition value Delicious taste Mouth watering aroma

Further Details:It is fast cooking (cooks in 7-8 min) without grain loss.

4) Penne Pasta

Incepted in the year 2010, we are a highly recognized organization engaged in offering a testier range ofPenne Pasta.These pastas are often used in soups, long ribbons or strands with sauces to enhance their taste. We employ ultra modern techniques and quality approved ingredients to preparePenne Pasta,in-sync with the globally laid quality standards. Furthermore, to attain maximum satisfaction of the patron, our range is delivered to their destination in stipulated period of time.

Features: Rich taste & aroma Longer shelf life Moisture proof packaging

5) Shell Pasta

As one of India's leading manufacturers, we are committed to offer our clients a healthier range ofShell Pasta. These pastas make a great addition to soups, vegetables, cheese, ricotta or meat based filling. OurShell Pastais prepared by a team of veteran professionals using top quality ingredients, following the norms and guidelines laid down by the food industry. We offer these pastas at affordable prices within the stipulated time frame.

Features: Delicious taste Authentic flavor Highly nutritious

MACARONI

1) Elbow Macaroni

Right from the day one of our foundation, we give stress towards offering an exceptional range ofElbow Macaroni. These can be enjoyed with all types of traditional Italian meals including soups, baked pasta dishes, and cheese sauces. OurElbow Macaroniis prepared from fresh and best quality ingredients and grains that are sourced from reliable vendors. Be it in domestic market or international, our offered macaronis are cherished and acknowledged over the global platform.

Features: Rich flavor Easy to cook Mouth-watering taste

2) Small Elbow MacaroniWe are catering to the preferences of food loving people as a manufacturer and supplier ofSmall Elbow Macaroni. These are prepared at our state of the art machining facility using top quality ingredients & grains under hygienic condition. Loved by the people of all age group, ourSmall Elbow Macaroniis easy to cook and a delight to serve to the guest. We lay prime emphasis on the packaging of these macaronis to ensure safe delivery at clients end.

Features: Highly nutritious Rich aroma Great texture

Further Details:A rigorous quality control ensure that only the finest macaroni reaches our customers. The golden colour and shine is preferred by our patrons who like our macaroni for its good bite and great mouthfeel.

VERMICELLI1) Italian VermicelliOver the years, we have been able to dominate the food industry by offering an utmost range ofItalian Vermicelli. These are largely demanded in hotels, restaurants and homes to make delicious dishes like kheer, pulao, upma and angel hair pasta. To attain the maximum satisfaction of the clients, we prepareItalian Vermicelliby using quality approved ingredients at our ultramodern machining facility. Be it in domestic market or international, our offered vermicelli is cherished and acknowledged over the global platform.

Features: Excellent texture Highly nutritious Yummy taste

MAJOR COMPETITORSBig Foods is a well known brand with a wide product range in FMCG giving a tough competition to its competitors. The following are the major competitor in some of its product range:Sr. NoProductCompetitors

1PastaNestleHorlicksMaggi

2MacaroniSunfeastMaggi

3VermicelliUnorganized ManufacturesVijay

4Pasta SaucesMaggiKisanSunfeast

5FrymesUnorganized ManufacturersNaturals

BIG FOODS PRODUCTS PRICEPASTA250 gm500 gm1 kg4kg

Fusilli PastaRs 40Rs 70Rs 120Rs 350

Cavatapi PastaRs 40Rs 70_Rs 350

Spiral PastaRs 60Rs 80Rs 140Rs 400

Penne Pasta_Rs 110Rs 190Rs 550

Shell PastaRs 80Rs 140Rs 260Rs 700

MACARONI

Elbow MacaroniRs 60Rs 100Rs 160Rs 650

Small Elbow MacaroniRs 40Rs 70Rs 120Rs450

VERMICELLIRs 30_Rs 100_

BIG fOODS DISTRIBUTION SYSTEM

Distribution SystemA proper distribution system is very important for every company because now a days the customer wants full availability of product near to his place. Big Foods has a deep penetration in the market pasta, macaroni and vermicelli. I also seen in the market the happy faces of customers and retailers of Reliance because of the easy availability of Big Foods Products.

Benefits of Good Distribution System1) Easy availability2) Satisfied customers3) Competitive advantage4) Better market reputation5) Saves time

Distribution System of Big Foods1) Organization (C&FA's)2) Distributors3) Retailer4) Customer

BUSINESS AND MARKETING STRATEGIES

Some Marketing and Business Tools Adopted By Big Foods As To Promote Its Activities:Seminars: Seminars are conducted at different places by the expert time by time to make people aware.

Publicity: Publicity is done through various media.

Stalls at Famous Places: They conduct their stall after a particular period of time on the famous and public place to attract them towards themselves.

DSA (Direct Sales Agency): Print media Hoarding Banners Advertisement Leaflets

7 Ps OF MARKETING FOR Big Foods New Product (Vermicelli)

ProductBig Foods always faced the problem of weak distribution network. So to correct the major have invested over Rs 6crore to build a good distribution network for new product and existing products. Product has to sell itself, they had focused on the quality of their new product to maintain their reputation and quality.

PriceThere are many ways to price a product. The pricing policy/strategy vary in various situations. In case of Big Foods they have priced their product at a middle range to attract all types of consumers and they also come up with new plans.BIG FOODS PRODUCTS PRICEPASTA250 gm500 gm1 kg4kg

Fusilli PastaRs 40Rs 70Rs 120Rs 350

Cavatapi PastaRs 40Rs 70_Rs 350

Spiral PastaRs 60Rs 80Rs 140Rs 400

Penne Pasta_Rs 110Rs 190Rs 550

Shell PastaRs 80Rs 140Rs 260Rs 700

MACARONI

Elbow MacaroniRs 60Rs 100Rs 160Rs 650

Small Elbow MacaroniRs 40Rs 70Rs 120Rs450

VERMICELLIRs 30_Rs 100_

PlaceAnother element of Marketing Mix is Place. Place is also known as channel, distribution, or intermediary. It is the mechanism through which goods and/or services are moved from the manufacturer/ service provider to the user or consumer. Big Foods do not find it very difficult to find the distribution channel because they have old distribution channel for old products and they started distribute their new product (Vermicelli) with existing distribution channel.

PromotionAnother one of the 4Ps is promotion. Recently they were lack in promotion activity but now they focused more on promotion for successful launch of new product and make people aware for their product. Reliance has recently started doing heavy promotions.

Physical EvidencePhysical Evidence is the raw material part of a service. Strictly speaking there are physical attributes which have direct impact on the finish product, so a consumer tends to rely on material cues.

PeopleBig Foods always valued their customers. They provide their product at affordable price for the lower class and they also provide small packing at low price range.

ProcessProcess is another element of the extended marketing mix, or 7Ps.There are a number of perceptions of the concept of process within the business and marketing literature.

SALES FORCE

Selection of Sales Force They recruited separate department for sales and work of those employee is to get or generate more and more revenue for organization.

Training of Sales Force After Recruitment they are trained their employee for effective working and in this training period they guided employee. How, when, where, what and to whom we they can sale their product.

Motivating of sales force If because of some reason any employee is not able to do their best performance in that case rather than any action they use motivation as a tool for increasing morale of that employee.

Controlling of sales Force They also control the sales force because they know the importance of control system in organization. They are using these entire four step for decide their sales force and each step they are also Check they are doing right things or not and if they thing changes are needed than they revised whole process again. Thats why we can see the difference between Big Foods sales growth and other challenger and follower. Sales Force Automation A sale force automation is a system that automatically records all the stages in the sales process. this include a contact management system which tracks all contact that as been made with a given customer, the purpose of the contact and any follow up that might be required.

A THEORETICAL ASPECT OF MARKETING PROSPECTOne of the challenging tasks faced by an industrial firm is the development and marketing new industrial products. Though new product development is complex and difficult, it is a valid and necessary task for a profitable growth of a firm. It tests a firms market knowledge, technical competence, financial strength, and ability to complete. Unless products that have entered the decline stage are replaced by new products a firm cannot expect to maintain its profitability and growth.

Classification1) New to the world Products: New products that create an entirely new market.

2) New Product Line: New products that allow a company to enter an established market for the first time.

3) Additions to Existing Product Line: New products that supplement established product lines (package size, flavors etc.)

4) Repositioning: Existing products that are targeted to new markets or market segments.

5) Cost Reductions: New products that provide similar performance at lower cost.

THE NEW PRODUCT DEVELOPMENT PROCESS

The process by which potential products ideas are generated, evaluated, directed, and turned into products is called the New- product development process. We shall consider seven stages in the new product development process, although it can be described in a verity of other ways with more and less number of stages. The seven stages of new-product development process are:

(1) Idea Generation(2) Screening of Ideas(3) Concept Testing(4) Business Analysis(5) Product Development(6) Test Marketing(7) Commercialization.

1) Idea Generation: The focus in this first stage is on searching for new product ideas. Few ideas generated at this stage are good enough to be commercially successful. New product ideas come for a verity of sources. An important of new product ideas is customers. Fundamentally, customer needs and wants seem to be the most fertile and logical place to start looking for new product ideas. This is equally important for both personal consumers and industrial customers. Internal Sources of New Product Ideas: Research and Development (R&D) Department Technical Service Staff Company Salesman Executive Personnel Top Management Company Patent Department From Employees Suggestions, etc.

External Sources of New Product Ideas : Consumers Competitors Consulting Organizations Advertising Agencies Government Agencies Distributers Wholesalers and Retailers Free lance inventors.

2) Screening of Ideas:After collecting the product ideas, the next stage is screening of these ideas. The main object of screening is to abandon further consideration of those ideas which are inconsistent with the product policy of the firm. The product ideas are expected to be favorable and will give room for the consumer satisfaction, profitability, a good market share, firms image etc. All the ideas cannot be accepted, because certain product plans need huge amount of investments, for certain plans raw materials may not be available, certain plans may not be practicable etc. Many of the ideas are rejected on account of many reasons and thus eliminate unsuitable ideas. Only promising and profitable ideas are picked up for further investigation.

3) Concept Testing:After the new product idea passes the screening stage, it is subjected to concept testing. Concept testing is different from test marketing, which takes place at a large stage. What is tested at this stage is the product concept itself- whether the prospective consumers understand the product idea, whether they are respective towards the idea, whether they actually need such a product and whether they will try out such a product if it is made available to them. In fact, in addition to the specific advantage of getting the consumers response to the product idea, this exercise incidentally helps the company to bring the product concept into clearer focus. Concept testing helps the company to choose the best among the alternative product concepts. Consumers are called upon to offer their comments on the precise written description of the product concept, viz, the attributes and expected benefits.

4) Business Analysis:The purpose of business analysis is to develop estimated projections of the sales, costs, and profitability of the proposed new product over 5-7 years. It is a detailed analysis in terms of:

Required investment in plant, equipment, working capital, and market development; Market potential, sales forecast, customer and competitive analysis; Costs of product development, manufacturing and marketing the product; Likely price levels, profitability and return on investment, and so on.

If the projected sales and profits satisfy the companys long term objectives or goals, then the new product concept moves to the next of product development. It should be noted that the projections made in business analysis may be revised if new information comes in.

5) Product Development:Product development is a process in which engineers and technicians create the desired product. The R & D department develops one or more prototypes of the product concept. The development of a prototype will confirm or negate its ability to produce the product with in the cost estimates and performance parameters previously established. The marketing department must inform the R & D department about the needs of the customers in term of product performance and the cost estimates, based on the customers reactions on the concept testing carried out earlier. The R & D departments challenge is to achieve both the performance and the cost objectives.

In todays fiercely competitive market, developing a new product or a new technology is not enough, how fast the new product is developed and launched in the market is very critical. Conventional development engineering cycle consists of:

Design Process Engineering Tooling Manufacturing Final product Testing

(If there is no failure during testing). The possibility of reducing this cycle to half and for speeding up the development, a concept of concurrent engineering is practice. It uses hi-tech computer hardware and software tools, in conjunction with high speed satellite communication to design, test, process engineer, manufacture tolling, and so forth, simultaneously instead of in a long sequence. All this is done to ensure that new products are developed and launched in the market before the competitors.

6) Test Marketing:In industrial marketing, market testing is done by using different methods. These are alpha and beta testing, introduction of new product at trade shows, testing in distributer/dealer showrooms, and test marketing. The choice of the method of testing depends on the size and cost of the product in a short span of time.

Alpha testing consists of testing the products which are high priced or new technologies, internally in the company. The product is done to evaluate the performance parameter and operating costs. If the results of an in-company testing are satisfactory, the company will go for the second stage of beta testing at the potential user sites. The sales marketing people should identify the user firms who would permit confidential testing of the new product at their factories. The marketing and technical people should observe how the user firms use the product, if any problems are faced while using the new product, and interact with the user firms technical and other members. If the numbers of users of the new product are small, product testing at relatively few user sites may suffice. However, in case of large number of industrial users, the result of product testing at few users site may be difficult to generalize. If market testing of the new product gives adequate information to decide on launching the new product, the company management decides to go ahead with commercialization.

7) Commercialization:A product is commercialized or launched when it is introduced to a target market. It involves implementation of the various activities developed in an action plan as a part of the marketing plan. The activities include training of sales force, product catalogues, price list introductory advertisements, adequate stocks at the company warehouses and /or with dealers/distributors, customer service, and so on. In order to ensure proper co-ordination and timely completion of many activities involved in launching a new product, industrial marketers can use critical path method (CPM) network technique. The marketing activities have to be synchronized with production to ensure market entry timing.

In launching a new product, the company must make four decisions:

(A) When should the product to be launched? Right time.

(B) Where should it be launched? A single locality, A region or National market.

(C) Which group should be targeted? Existing customers.

(D) How should it be launched? Develop an action plan for introducing the new product into the rollout markets.

Consider the following before launching a new product: Effective market research Identification of consumer needs Effective promotion Proper distribution system Correct pricing strategy Knowledge of local needs Choose correct time

Making a Difference

When Big Foods entered the India food manufacturing industry, the scenario changed overnight with pasta industry and company becoming an extremely useful and affordable for people across all segments.

Within one year of operation, Fig Foods became the fastest growing pasta manufacturing company in Haryana with a growth rate of 257%. This milestone was achieved with innovative and attractive products and services targeting the different market segments; aggressive improvement of network quality and dedicated customer care; and effective communication that emotionally connected customers with Big Foods.

Banglalink entered the market with a promise of making pasta affordable for people.This promise was kept and Big Foods was the first operator to introduce a cheap rates of pasta for all people with multiple weights packages for the affordability and ease of customers.

Big Foods focused heavily on creating a country network to become the whole sale distributors across the country during 2006. They created a Distributors network in cities like Delhi, Mumbai, Ahmedabad, Rajstan, Pune, UP etc.

Big Foods start exporting their product to other countries like Australia, Bali, Hong Kong, South Africa etc in 2012. They export their macaroni product at large scale and other pasta also by 42%. They domestic sale is 68% in domestic market.

SALES TURNOVER

Sales TurnoverIn Rupees

201030 Crores

201148 Crores

201273 Crores

2013103 Crores

2014173 Crores

MISSION, VISION AND VALUES

Our Shared Value

Big Foods aims to understand people needs best and develop appropriate relaujhntion with consumers. All their work is aimed towards meeting their vision. All members of the Big Foods family are highly passionate individuals, fully committed to achieving the vision that we have set their selves. To ensure their vision is achieved, they have set ourselves a few values, wewant to be:

Straight Forward Reliable Innovative Passionate

All the Big Foods family members have one thing in common- a passion to serve. They want to go that extra mile, so that you can have the best pasta and vermicelli quality. The biggest barrier today for people is the cost of pasta product. We will strive to lower the total cost to make it to the reach of common man. We are here to help make a difference in people's lives eating lifestyle byprovidingaffordable and best quality food products.Wewillstrivetoconnectwith peopleand listening to them and by understanding their needs.

Mission

To deliver innovative, customer focused products and to be the benchmark for customer service excellence. Meeting and exceeding Customer expectations with a segmented approach. Establishing, re-engineering and automating Processes to make them customer centric, efficient and effective. Incessant offering of Products and Services that are value for money and excite customers. Providing a Network experience that is best in the industry. Developing a professional Leadership team that inspires, nurtures talent and propagates RCOM Values by personal example.

Vision

Big Foods understands people's needs best and will create good network with distributors and deliver appropriate and best quality products to provide healthy life style to consumers.

Leverage our strengths to execute complex global-scale projects to facilitate leading-edge information and make their products affordable to all individual consumers and businesses in India.

Offer unparalleled value to create customer delight and enhance business productivity.

WORKING REPORTIntroductionAs Big Foods Private Limited is the big companies of Haryana in Pasta production, I am fortunate to do complete my internship in such a big organization. Through my internship period I have learned so many things from the organization which I have not learned before. As Big Foods has so many departments like production, sales and marketing etc. I was placed in new product development i.e. (Vermicelli) department to complete my internship. A brief description is given below about my internship experience:

Duties andresponsibilities within the organization

In new product development department, I got a job to do survey for new product demand and to get people feedback on product consumption. So Ihave too many responsibilities there. My working days are Monday to Friday, 9:00am-4.00 pm. We have to visit market, people places to get feedback and demand of the new product. Sometimes I visit our wholesale distributer to know the demand of product and to know what changes required in product.

Origin ofthe Report

This report has been made as the course requirement of Internship in BBA course. The topic forth is report has been chosen by my organizational supervisor Jaswinder Singh, head of product development & customer retention. This report contains the consumers reactions, demand and feedback for the new product of Big Foods. Whether they adopted the new product (Vermicelli) of Big Food.

CONTOBUTION TO THE ORGANIZATION

As an intern I have little to contribute for the organization. My topic was New Product Development based so I had to conduct a survey on product demand, customers feedback and company strategies and will be used in future through Business Development and Customer Retention (BDCR) to earn customers satisfaction.

PROBLEM STATEMENT

Finding out the new product development policies and get feedback from customers, actions taken by Big Foods and its effectiveness to attract new customers and holding existing customers which means Customer Retention. As I have a concentration on getting people feedback and customer retention that is why most of time of my Internship period has been spent in the market. I had an opportunity to understand the behavior of Customer towards choosing Big Foods new product (Vermicelli). I have done a detail analysis on it and want to present the total procedure of getting feedback and make people aware of Big Foods new product. Because there are other vermicelli manufacturing brands in the market and different customers prefer different brands for their use. Some customer buy low quality product, some buy for good quality, some buy for low price or more FNF. So its very tough to predict customers behavior in case of adopting new product of existing product. Infect these customers who are now buying pasta of this company may switch to another company in future after the new product get launch.

OBJECTIVES OF RESEARCH

There are two types of objective behind conducting this report. These are as follows:

Broad objective:

The broad objective of this research is to find out customer feedback on new product launch and Customer Retention Policies practiced by Big Foods Private Limited.

Specific objectives:

The specific objectives for this research are as follows:

1) To find out the vermicelli producing brand that consumers prefer for their use. 2) To find out the reason for purchasing the brand. 3) To find out from where they would like to purchase vermicelli. 4) To find out the advertisement media that helps the customers most. 5) To fide out what customers think about Big Foods Reputation.6) To find which type of Vermicelli people like most.7) To find what are the factors affecting the sales of (Vermicelli).8) To find which media is most effective to promote product (vermicelli).9) To find which size of packaging is most effective in the market.10) To get the feedback of consumers who are using their new product (Vermicelli).11) To find the target market for Vermicelli.

RESEARCH METHODOLOGY

Research methodology is the way to systematically solve the problem. In it we study the various steps that are generally adopted by a researcher in studying his research problem along with the logic behind them. Thus, when we talk about research methodology we not only talk of the research methods but also consider the logic behind the methods we used in the context of our research study and explain why we are using a particular method or technique and why we are not using others so that research results are capable of being evaluated either by the researcher himself or by others.

Research Design

A sample size of 40 retailers was taken. The survey was conducted in the area Haryana.

Sampling Techniques

A quota sampling technique was adopted because the sample audience was made out of potential purchasers of the product. The sample was carefully drafted. A lot of care was taken to know the response of customers towards the new product (Vermicelli) and get the feedback from the consumers of Big Foods.

Primary DataThe primary data consists of information obtained from the retailers and distributor.

Secondary DataThe secondary data is obtained from the information already published in newspaper articles , blogs and books. The data collected by the peoples selected in the sampling frame.

METHODS OF DATA COLLECTION

The source of the data collected for the research is both primary data and secondary data

Primary Data :By Observation Method:This data was collected by visiting the retailers and super markets in Haryana by seeing the displayed Big Foods product (Vermicelli) in that stores.The data was collected on the following parameters: Price . Visibility. Shelf Life . Discounts Offered .

By Personal Interviews:The data was collected by visiting each and every stores where Big Foods products are available and also check the availability of the Big Foods products in the shelf. The information was taken by talking to the purchase mangers of the stores as well as the distributors. The objective of this was to know the preference of the retailers to stores the new product (Vermicelli) of Big Foods, know the problems regarding the delivery, the problems between distributors and retailers. The questions were open ended as well as close - ended.

GENDER RESPONDENTS

Gender categoryNo. of respondents

Male 80

Female 20

Total 100

The above table and chart shows that out of the total 100 respondents 80% are male and the rest 20% are female. So, most of the respondents are male.

AGE GROUP OF RESPONDENTS

Age category

No. of respondents

10-20 Years6

20-30 Years49

30-50 Years36

above 50 years9

Total100

The above table and chart shows that 49% respondents fall in the category of age group 20 to 30 years, 36% are 30 to 50 years of age, 6% respondents are 10 to 20 years of age and rest 9% respondents are above 50 years of age. It is therefore inferred that the age group 20 to 30 constitute the maximum number of customers who come for Vermicelli products.

OCCUPATION OF RESPONDENT

Occupation category No. of respondents

Student28

Government employee12

Private employee35

Business13

Unemployed12

Total100

Occupation of Respondent: The above table and chart shows that out of the total respondents 35% are in private job 12% are in government job 13% are in business 28% respondents are students and remaining 12% are unemployed. So, majority of the respondents are private employee.

TASTED VERMICELLI

Tasted soan papri No. of respondents

Yes91

No9

Total100

The above table and chart shows that out of the total respondents 91% respondents have tasted Vermicelli and remaining 9% respondents have not tasted Vermicelli.

PURCHASE TYPE OF VERMICELLI

Type of soan papri No. of respondents

Loose4

Branded51

Packed & Branded43

Other specify2

Total100

The above table and chart shows that out of the total respondents 51% are purchasers of branded soan papri 43% are packed and branded 4% are loose purchasers and remaining 2% of respondents buy in other forms. So, majority of the purchases branded vermicelli. LIKING TOWERDS FLAVOURED VERMICELLI

Like No. of respondents

Yes83

No17

Total100

The above table and chart shows that out of the total respondents 83% respondents like flavored vermicelli and remaining 17% respondents dont like flavored vermicelli.

OPINION ABOUT PREFERED FLAVOURFlavours No of respondents

Orange flavor42

Chocolate flavor28

Any other30

Total100

The above table and chart shows that out of the total respondents 42% prefer for orange flavor, 28% prefer for chocolate flavor and 30% prefer for 0ther flavor. CRITERIA OF SELECTION Factors No. of respondents

Taste18

Brand29

Availability19

Price7

Quality27

Total100

The above table and chart shows that out of the total respondents 29% consumers are select vermicelli on the basis of brand, 27% are select on the basis of quality, 19% are select on the basis of availability, 18% are select on the basis of taste and remaining 7% are select on the basis of price.

INFLUENCING FACTORS OF PURCHASEInfluencing factors No. of respondents

Product quality38

Price value15

Brand27

Design3

Availability17

Total100

The above table and chart shows that out of the total respondents 38% respondents are influence on the basis of product quality, 27% on the basis of brand, 17% on the basis of availability, 15% on the basis of price value and remaining 3% are influence on the basis of design of the product.

OPINION ON SATISFACTION OF PACKAGINGOpinion No. of respondents

Very good41

Good58

Poor1

Total100

The above table and chart shows that out of the total respondents 58% says that good, 41% very good and rest 1% say poor. So, majority of the respondents are satisfied with packaging of the new product (Vermicelli) of Big Foods.

QUALITY OF BIG FOODS PRODUCTSSatisfaction level No. of respondents

Highly satisfied32

Satisfied52

Neutral13

Dissatisfied2

Highly Dissatisfied1

Total100

The above table and chart shows that out of the total respondents 52% are satisfied, 32% are highly satisfied, 13% are neutral, 2% are dissatisfied and rest 1% are highly dissatisfied with quality of Big Foods product.

FEEDBACK OF MEDIA

Media No. of respondents

Electronic17

Print45

Outdoor26

Any other12

Total100

The above table and chart shows that out of the total respondents 45% are aware through Print media, 26% through Outdoor media, 17% through Electronic media and rest 12% aware through any other media.

PREFER TO BIG FOODS

Prefer No. of respondents

Yes87

No13

Total100

The above table and chart shows that out of the total respondents 87% are prefer Big Foods Vermicelli and rest 13% respondents are not prefer vermicelli.

OPINION ABOUT PACKAGE SIZE

Packaging size No. of respondents

100 gm5

250 gm18

500 gm51

Above 500 gm26

Total100

On package size 51% respondents are of the opinion that they would prefer 500 gm, 18% prefer 250 gm, 5% prefer 100 gm and the rest 26% preferred above 500 gm size of vermicelli. In terms of packaging, 500 gm is the preferred quantity by maximum number of respondents, while above 500 gm package is the second most preferred packaged quantity.

OPINION ABOUT THE PRICE Price No. of respondents

Equivalent to Vijay18

Equivalent to Bambino9

Equivalent to Sun feast13

Less than above60

Total100

On price parameter 18% of respondents wanted the price to be equivalent to Vijay, 13% wanted it to be equivalent to Bambino, 9% wanted it to be equivalent to Sun feast while 60% expected it to be less than others. It comes as result from the above data that most customers expect the pricing of product to be less than all the reputed existing brands

LIMITATIONS OF THE STUDY

Every study is conducted under some limitations. This study is also no exception. Main limitations of the study are as follows:-

1) One of the major limitations faced while conducting the study was to communicate with the selected customers and distributors of Big Foods because they were very busy with their regular works.

2) Respondents unavailability. 3) Two months is a short time to make the report incorporate with the internship task. So I faced time limitation and unable to give enough time to make my report. A longer time period would have ensured a much better result for the study findings.

4) Due to fast changing marketing environment the analysis may not hold good for a long time.5) Due to the lack of time, during this limited period the study may not be detailed full-fledged and useful in all aspects.6) It was very challenging to convince people to participate in the survey related to new product launch.7) There was the limited time available each day and lots of tasks had to complete in a day like preparing a reports, conducting surveys etc.

FINDINGS

1) Customers accepted the new product (Vermicelli) of Big Foods Private Limited.2) Customer trust on brand ofproduct and name of company whilepurchasing the product.3) The company has been able to deliver a good quality and taste products are reasonable and affordable prices. 4) Most of the complaints that we heard from the retailers is that they are not satisfied with the companys margin as the margin is very low compared with the competitors product.5) The Company enjoys a market leadership in products of Pasta but also lacks products awareness in product macaroni. But they export macaroni at large scale.6) The improper distribution network creates a great hindrance in reaching the product to the market and customers.7) At most of the outlets, employees are not satisfied even dealers also. According to them, Big Foods only takesaction for customer satisfaction, but for the outlets employees satisfaction, Big Foods tries to avoid it.8) The retailers are not happy with the damage product treatment given by then company. The retailers wish for the replacement of the damaged products which the company refuses to give. 9) Most of the customers are aware that Big Foods is going to launch Vermicelli.

10) It is found that out of the total respondents 35% respondents are in private job.

11) 49% respondents are belongs to age group 20 to 30 years.

12) It is found that 91% respondents have tested Vermicelli.

13) 51% respondents purchase branded Vermicelli.

14) It is found that 87% respondents like flavoured Vermicelli.

15) 84% respondents are user of Vermicelli.

16) 51% respondents are preferred from 500 gm of packaging size.

17) 45% respondents are aware through the print media.

18) 58% respondents say that the packaging of products is good.

19) 29% respondents select vermicelli on the basis of brand.

20) 52% respondents are satisfied with quality of vermicelli products.

SUGGESTION Have also come to know from the survey that people want pure and easily available product. In other words it can be said that consumers favors those products that are widely available at the retail counter.

The company should arrange social as well as cultural programe in the sales territory. 84% respondents are users of vermicelli, in order to convert 16% of the respondents, into regular customers; the company should promote products by offering discounts.

Most of the people on whom survey was conducted are satisfied with vermicelli, so company retains its brand image. The feedback of the people was positive for the new product (Vermicelli) of Big Foods.

Company must undertake extensive promotional activities like advertisements must be released in different Medias to create more brand awareness.

Free samples should be distributed among the prospects. Sales promotion tools like gifts, contests and coupons must be given to retailers as well as customers and prospects.

Catalogues should be distributed among customers.

Big Foods should continue to offer the best toppings to stay at the top. There should be no compromise in quality and the network facility

Reliance should pay more concentration in improving the distribution network

CONCLUSIONI have studied and analyzed the vermicelli product market of Big Foods on different aspects of the markets, outlets, distribution and consumers.The 2 months of summer internship with Big Foods actually helped me to learn various thing that would really be helpful in my life for future growth.This project shows me the way to work in the market .How to communicate with different type of people .How to convince one for better job .Learnt how to sell, how things work in Fast moving Consumer goods .having perishable nature of these product one need a excellent distribution network and carefully select market because these product if transferred to far area then cost attached to the product will make it un competitive.According to me the growth of any product whether it could be food based product or anything depends upon how we do proper branding of that product and also the promotion which plays a very vital role in attracting customers.The main goal should be to attract customer and to retain them so that the loyalty maintains in future as well.Besides this Quality is the dominating aspect which influences consumer to purchase Big Food product, but prompt availability of other brands and aggressive promotional activities by others influences the consumer towards them and also leads to increase salesUltimately I must say that I am privileged to work in the company like Big Foods and get such a real time exposure of FMCG company.

REFERENCES

BIBLIOGRAPHY:

Philip kotler, Kevinkeller, Abraham Koshy and Jha, Marketing Management, 12th Edition, Pearson Education, New delhi,2007.

Kothari, C.R. Research Methodology, New Age International (P) ltd, New Delhi, 2004.

S.L.Gupta, Product management, wisdom Publications, Delhi,2009

www.indianpastamanufacture.com/editoria

www.vermicelli.co.in

www.bigfoods.com

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