an executive view on cloud service brokers - cloud solutions in a csb model cloud expo west 2013
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An Executive View on Cloud Service Brokers - Cloud Solutions in a CSB Model Cloud Expo West 2013TRANSCRIPT
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Hitachi Consulting An Executive View on Cloud Service Brokers C l o u d S o l u t i on s i n a C l o u d S e r v i c e B r o k e r M o d e l
| © Copyright 2013 Hitachi Consulting 2
• Understand Emerging Trends in Multi-Cloud Governance
• Considerations for Cloud Service Broker Strategy for Enterprise Multi-Cloud
Presentation Overview • The New IT Landscape
• Complex Multi-Cloud Management & Governance
• Cloud Service Broker Strategy, Approach & Enterprise Business Value
Today’s Presentation Available at: • http://www.slideshare.net/chadmlawler
Todays Purpose:
Hitachi Consulting An Executive View on Cloud Service Brokers C l o u d S o l u t i on s i n a C l o u d S e r v i c e B r o k e r M o d e l
| © Copyright 2013 Hitachi Consulting 3
www.linkedin.com/in/chadmlawler
www.cardcloud.com/chadlawler
Chad M. Lawler, Ph.D. Director of Consulting Services
Cloud Computing
14643 Dallas Parkway, Suite 800, Dallas, Texas 75254
Office: 469.221.2894
Email: [email protected]
www.hitachiconsulting.com/cloud
Chad M. Lawler, Ph.D. Director of Consulting, Cloud Computing Practice - Hitachi Consulting
• Advising Cloud Service Providers – Working with leading CSPs providing consulting services for
CSP strategy, planning, marketing analysis & research, product & service development, go-to-market
planning/ launch and internal process assessment optimization and automation
• Enabling Cloud Adoption - Providing an extensive portfolio of cloud adoption consulting services
to help businesses and organizations adopt, develop and implement cloud services and enable cloud
transformation.
• Cloud Service Brokerage & Multi-Cloud Governance – Delivery consulting and solutions to
positions CIOs to become Cloud Service Brokers for their organizations to centralize and streamline
management of multiple cloud services use, providing a single point of transparency, accountability,
sourcing and governance control
• Cloud Consulting, Executive Strategy & Planning
• Cloud Product & Service Development
• Cloud Competitive Market Analysis
• Cloud Go-to-Market Strategy & Product Launch
• Cloud Marketing & Sales Messaging, IP & Collateral
• Cloud Service Provider Advisory & Service Development
• Cloud Business Case Development & Financial Modeling
• Public, Private & Hybrid Cloud Computing
• Cloud Service Governance Frameworks Consulting
• Cloud Service Broker Solution Consulting
| © Copyright 2013 Hitachi Consulting 4
The Cloud Evolution – Where We Are Going
Predictable Cost, Flexible Use, Lower Risk, Automation
| © Copyright 2013 Hitachi Consulting 5
IT OPERATIONS + MULTI CLOUD
Legacy Coexistence with Cloud Migration and New Cloud Apps
Multiple Application Spread Across Environment Legacy & Cloud
Selective Outsourcing and Managed services
Private, Public and Hybrid Cloud Utilization
DATACENTER
Traditional Data Center
On-site Traditional Infrastructure
Dedicated with Limited
Virtualization
Internal Application Provisioning
PRIVATE CLOUD
Next Generation Datacenter On-site Private Cloud IaaS Utility
Dedicated On-Site Infrastructure
Internal Application Provisioning
PUBLIC CLOUD
Regional Datacenter 2 Regional Datacenter 1
Public Cloud Datacenter Off-site Utility
Pay-as-You -Go Consumption
External Application Provisioning
HYBRID CLOUD
Hybrid - Public/Private/Virtual Private
Enterprise Datacenter On-Site + Off-site Utility
Dedicated Infrastructure + Utility
Internal + External Provisioning
Next Generation Datacenter Transition
Enterprise Cloud Model - Multi-Source Hybrid Public/Private Mix
Cloud is Changing Business & IT
The New IT Landscape
| © Copyright 2013 Hitachi Consulting 6
Cloud Business Value Drivers
Scalability & Rapid
Agility Focus on Business Financial Flexibility
$
| © Copyright 2013 Hitachi Consulting 7
Cloud Technology & Business Challenges
Security Standards Governance &
Compliance
Application
Migration
| © Copyright 2013 Hitachi Consulting 8
But... How to Achieve Cloud Business Value?
The New IT Landscape Uncertainty &
Disruption
Integration, Migration
& Transition
Cloud Application
Development
Business Case
Legal & Regulatory
Security Risks
SLAs & Application
Performance
Standards,
Compatibility & Lock-In
Governance &
Management
Cost Visibility, Control &
Savings
? PUBLIC CLOUD
PRIVATE CLOUD
| © Copyright 2013 Hitachi Consulting 9
Complex Multi-Cloud Management & Governance
The New IT Landscape
Cloud Ecosystem
Your Business Optimized Enterprise
Cloud Environment
Cloud Complexities & Challenges - Barriers to Business Value
Cloud Complexities & Challenges
SaaS IaaS PaaS
Services
Providers
Consumers
Adoption
Sourcing
Procurement
Billing
Cost Controls
Multi Hybrid Cloud
Integration
Aggregation
Customization
On-Boarding
SLAs
Performance
Availability
Scaling
Security
Management
Lock-In
Governance
| © Copyright 2013 Hitachi Consulting 10
Cloud is Changing Business & IT
The New IT Landscape
SaaS IaaS PaaS
Services
Providers
Your Business
Business and End
Users Circumventing IT
Increasing
Shadow IT
YOUR CENTRAL IT Cloud Ecosystem
| © Copyright 2013 Hitachi Consulting 11
Need for Multi-Cloud Consumption & Management
In The New IT Landscape
CIO
CENTRAL IT
Need for Centralization, Standardization & Governance
Traditional On-Premise PRIVATE CLOUD PRIVATE CLOUD
Central Self Service
Cloud Service Catalog
Solution Design
Integration
Management
Billing & Chargeback
Governance
TCO Visibility & Cost Control
Comparison
Procurement
Provisioning
Deployment
Are you equipped to manage multiple private clouds?
How will you manage multiple CSPs and solutions across different platforms? Who manages this?
How can you deliver service choice while also controlling and managing costs?
Currently, you manage this…
| © Copyright 2013 Hitachi Consulting 12
Cloud is Changing Business & IT
The New IT Landscape
Strategy? What capabilities, savings or services?
What is the business case, cost & ROI?
How to develop a solution?
Which applications to which Cloud?
Implementation ? How to integrate, source & procure?
How to implement, migrate & transition?
Governance? How to secure, operate & manage?
How to control resources & costs?
PUBLIC CLOUD
PUBLIC CLOUD
PRIVATE CLOUD
DATACENTER
HYBRID CLOUD
| © Copyright 2013 Hitachi Consulting 13
Cloud is Changing Business & IT
The New IT Landscape
Application Migration
Enterprise
Applications
Complex Application & Workload Fit
Matching & Transition Process PUBLIC CLOUD
PUBLIC CLOUD
PRIVATE CLOUD
DATACENTER
HYBRID CLOUD ? Complex Multi-Cloud Procurement,
Provisioning, Management & Governance
| © Copyright 2013 Hitachi Consulting 14
Need for Multi-Cloud Consumption & Management
Which Applications?
Best Business Value for Cloud Where do you need the most flexibility?
Which applications require scale?
Where do you need to reduce costs?
Where can you gain the most agility?
Ideal Candidate Applications Non-Legacy Application
Can be virtualized
Content collaboration, & communication
Email & Web services and applications
Ideal Workloads On-Off Batch processing, Cyclical or
Unpredictable
Uncertain or inconsistent demand
Require rapid provisioning or scalability
Which Cloud?
Public Cloud Rapid provisioning, massive scale
Greater elasticity, tightly controlled costs.
Also ideal for temporary environments
Private Cloud / Hosted Cloud Appropriate for higher security needs
Enables more control over infrastructure
Enables higher degree of configuration
Hybrid Cloud Best of both Public and Private though
the potential scale could place a burden
on the Private Cloud
Content Migration Workloads moved quickly with minimal
business disruption with cloud services
Performance Optimization Optimize cloud solution designs,
platform selection, deployment,
procurement, provisioning, management
and governance
Security & Availability Select target cloud infrastructure based
on application and data security and
availability requirements
How Do I Get There?
| © Copyright 2013 Hitachi Consulting 15
Cloud Transformation & Transition - Need A Strategy & Must Plan It
Transition
Roadmap
Assess
Strategy
Operate
| © Copyright 2013 Hitachi Consulting 16
Multi-Cloud The Need for Choice and Control
In The New IT Landscape
Managing Cloud Complexities and Disruption
Cloud represents a disruptive change for both business and IT
But with this comes increased complexities and expanded management and integration scope
Leveraging the cloud requires more than just technology migration
A New Approach is Required
For designing, building and operating solutions in the new hybrid multi-cloud service model
A common methodology across multiple cloud providers and internal infrastructure
Along with a centralized approach to unify provisioning, procurement, metering and control
Better
Hitachi Consulting Multi-Cloud Governance & Cloud Service Brokers D e f i n i t i ons , S t r a t eg y, A p p r oa c h & B u s i n e s s Va l u e
| © Copyright 2013 Hitachi Consulting 18
Defining a Cloud Service Broker (CSB) - Definition & Roles (Gartner)
– Model for conducting cloud service governance and integration as a service
– Manages the use, performance and delivery of cloud services
– Service relationship intermediary between service consumer and provider
– Provides intermediation, aggregation, customization & arbitrage
PUBLIC CSP 2
PRIVATE CLOUD
PUBLIC CSP 1
CLOUD SERVICE BROKER CLOUD CONSUMERS
PRIVATE CLOUD
| © Copyright 2013 Hitachi Consulting 19
Consumptions & Maintenance
Makes it easier to consume and maintain cloud services from multiple providers
Complexity
Removes cloud complexity and burden of work customers consuming cloud
Consolidation
Consolidates 3rd part technical and commercial interfaces for cloud consumers
Governance Via Single Pane of Glass
Provides a ‘one stop shop’ for procurement and management of cloud solutions
Gartner Cloud Service Brokerage (CSB) Definition
http://www.gartner.com/it-glossary/cloud-service-brokerage-csb/ Source:
Defining a Cloud Service Broker (CSB) - Definition & Roles
Enterprise Function, Roles & Business Value
| © Copyright 2013 Hitachi Consulting 20
CSB Primary Functional Roles Adding Value to Cloud
CUSTOMIZE
INTEGRATE
AGGREGATE
Service Integration - Making separate, independent
services work together in an improved fashion, with
substantial new value as a result of integration
Service Aggregation - Delivering two or more services
to consumers in scale with no net-new services but value in
combination (NIST, combines multiple services into one or
more services)
Service Customization - Altering or improving a service
with enhanced net-new functionality (NIST “Intermediation”,
enhances a service, improves capability, provides value-
added functionality)
Source: “Three Types of Cloud Brokerages Will Enhance Cloud Services.”
http://www.gartner.com/DisplayDocument?ref=g_search&id=973412&subref=simplesearch
NIST Cloud Computing Reference Architecture
http://www.nist.gov/manuscript-publication-search.cfm?pub_id=909505
| © Copyright 2013 Hitachi Consulting 21
CSB Primary Functional Roles - Addition Role (NIST)
Service Arbitrage - Similar to aggregation but also
enables service choice and flexibility to choose services
from multiple providers, along with measurement,
comparison and contrast capabilities to evaluate best fit
ARBITRAGE
?
Source: NIST Cloud Computing Reference Architecture
http://www.nist.gov/manuscript-publication-search.cfm?pub_id=909505
| © Copyright 2013 Hitachi Consulting 22
IT OPERATIONS + MULTI CLOUD
Legacy Coexistence with Cloud Migration and New Cloud Apps
Multiple Application Spread Across Environment Legacy & Cloud
Selective Outsourcing and Managed services
Private, Public and Hybrid Cloud Utilization
DATACENTER
Traditional Data Center
On-site Traditional Infrastructure
Dedicated with Limited
Virtualization
Internal Application Provisioning
PRIVATE CLOUD
Next Generation Datacenter On-site Private Cloud IaaS Utility
Dedicated On-Site Infrastructure
Internal Application Provisioning
PUBLIC CLOUD
Regional Datacenter 2 Regional Datacenter 1
Public Cloud Datacenter Off-site Utility
Pay-as-You -Go Consumption
External Application Provisioning
HYBRID CLOUD
Hybrid - Public/Private/Virtual Private
Enterprise Datacenter On-Site + Off-site Utility
Dedicated Infrastructure + Utility
Internal + External Provisioning
Next Generation Datacenter Transition
Cloud Service Broker Strategy
The New IT Landscape - Governance & Control
CLOUD SERVICE BROKERS
Integrates, Aggregates & Customizes Multi-Cloud Environment Infrastructures
| © Copyright 2013 Hitachi Consulting 23
Example Multi-Cloud Management Cloud Service Broker Process
Governance & Cost Controls
Cloud Solutions Design
Compare & Contrast Scenarios
Source & Procurement
Automate Cloud Implementation
Management Configuration
Application & Data Deployment
Solution Template Applied to Multiple Cloud Infrastructures
Match to Best-Fit Cloud Based on Like-for-Like Comparison, SLAs,
and Total Cost of Solution
Unified Procurement Process with Solution BOM Compiled & Ordered
Automated Solution Launch with API-Based Deployment
Structured Process for Application Deployment and Data Transition
Central Management Console and Monitoring with Tools Integration
Capabilities
Central Request & Approvals with Ongoing TCO Controls
| © Copyright 2013 Hitachi Consulting 24
Multi-Cloud Management for Choice, Control and Savings
Mid Market IT Organization
Enterprise IT Organization
Federal & State
Government IT
Organizations
Public IaaS
CLOUD SERVICE BROKER
Integrate, Aggregates & Customizes Multi-Cloud
Centralization, Standardization & Governance
Central Self Service
Cloud Service Catalog
Solution Design
Integration
Management
Billing & Chargeback
Governance
TCO Visibility & Cost Control
Comparison
Procurement
Provisioning
Deployment
Public IaaS
Private Cloud
| © Copyright 2013 Hitachi Consulting 25
CSB Enterprise Business Value - Choice, Control & Savings
Control - Central cloud solution design, automated provisioning
and integrated governance through a 'single pane of glass‘, a one-
stop-shop & marketplace for cloud sourcing.
Savings - Cloud solution TCO comparison and optimization
among multiple cloud infrastructures to deliver on the lowest-cost
cloud solution.
Choice - Solution comparison and choice among public and
private cloud providers with integrated cloud service delivery and
procurement deployment automation from multiple providers.
CHOICE
CONTROL
SAVINGS
$
| © Copyright 2013 Hitachi Consulting 26
Future Cloud Direction - Increased Cloud Use & Move to Brokers
Increased Cloud Consumption with Enterprise Capabilities
Accelerated IaaS, PaaS & SaaS use with need for more adoption efficiency
Need for automation, integration, aggregation, governance & management for hybrid cloud
Lack of cloud skills, resources more difficult to find/acquire, cloud talent gap grows
Cloud Service Brokers - Increasing Maturity & Capability
Rapidly evolving arena within the cloud ecosystem with an array of service capabilities
Market shifting to cloud service brokers to solve cloud consumption and complexity issues
Focused on meeting the need for multi-cloud management, centralization and governance
Next generation cloud service management software is already offering brokering capabilities
| © Copyright 2013 Hitachi Consulting 27
Proprietary & Confidential, All Rights Reserved
General Services Administration (GSA) CSB RFI
• GSA Federal Acquisition Service (FAS) Cloud Brokerage Request for Information
– July 17, 2012
– Agency: General Services Administration
– Office: Federal Acquisition Service (FAS)
• Alternative Cloud Acquisition Models
– GSA is seeking information about alternative models and/or solutions for future cloud acquisition vehicles and processes that further these goals.
• GSA Cloud Service Broker
– One emerging concept in cloud computing is that of a 'cloud broker' or an entity that manages the use, performance and delivery of cloud services, and negotiates relationships between Cloud Providers and Cloud Consumers.
| © Copyright 2013 Hitachi Consulting 28
Proprietary & Confidential, All Rights Reserved
General Services Administration (GSA) CSB RFQ
• GSA’s Cloud Services Brokerage Proof of
Concept (POC) Demonstration Project
– August, 2013, POCs to Test Leading CSB Platforms
| © Copyright 2013 Hitachi Consulting 29
Proprietary & Confidential, All Rights Reserved
DOD Designates DISA as the Cloud Service Broker
Designation of the DISA as the DOD Enterprise Cloud Service Broker
June 26, 2012
Ease of Cloud Use with a Focus Point for Cloud Services
Leverage of an Array of Private Cloud & Commercial Cloud Services
“We are moving to an enterprise cloud environment that provides tangible benefits across the department…This strategy lays the groundwork... for achieving cloud adoption within the department. ”
Teri Takai, Defense Department CIO
| © Copyright 2013 Hitachi Consulting 30
Proprietary & Confidential, All Rights Reserved
DOD Designates DISA as the Cloud Service Broker
fDOD • DISA Enterprise DoD CSB – Manage the use, performance & delivery of cloud
services
– Negotiate relationships between cloud providers & DOD
• Enable Cloud Services & Decrease Costs – Enable the DoD to best leverage cloud services – Make it easier, safer, and more productive to navigate,
integrate, consume, extend and maintain cloud services
• Consolidate Cloud Demand & Customize Services – Organizational focus point to consolidate cloud service
demand
– Negotiate for the best service usage rates across the DoD.
– Enable DoD to tailor availability and delivery of cloud
| © Copyright 2013 Hitachi Consulting 31
SIs, Consulting Firms & IT Organizations Becoming CSBs
| © Copyright 2013 Hitachi Consulting 32
Multi-Cloud Governance Need Drives CSC to Buy Servicemesh
| © Copyright 2013 Hitachi Consulting 33
Empowering IT as the Cloud Service Broker
IT must evolve to function similar to cloud providers and manage hybrid multi-cloud
IT focus shifts from managing IT to services, clouds, outsourcers & relationships
A single point of transparency, accountability, sourcing and governance control is required
CIOs are positioned to become Cloud Service Brokers for their organizations
CIO
CENTRAL IT
CLOUD SERVICE BROKER
Better
Hitachi Consulting Our Cloud Consulting Solutions Portfolio C S P E n a b l e me n t , C l o u d A d o p t i on , B r o k e ra ge & G o ve r n anc e
| © Copyright 2013 Hitachi Consulting 35
What We do in the Cloud
Cloud Solutions Offering Summary
TRANSITION
STRATEGY Cloud Strategy - Deliver proven cloud adoption strategies. Help
our clients develop and implement effective private cloud adoption
strategies through expert strategic advice, education, planning
assessments and road mapping.
Cloud Transition - Cloud-enabling application portfolios to
empower IT transformation. Enable clients to transition to cloud solutions
with proven methodologies, solutions and tools.
Enabling Cloud Adoption – Enable cloud transformation
by providing a portfolio of cloud adoption services to help businesses
transition to cloud solutions.
ADOPTION
CSPS Advising Cloud Service Providers We work with leading CSPs providing consulting services for CSP
strategy, planning, marketing analysis & research, product & service
development and go-to-market planning & launching.
| © Copyright 2013 Hitachi Consulting 36
Proprietary & Confidential, All Rights Reserved
Our Complete Cloud Consulting Solutions Summary
Cloud Service Brokerage
(CSB) Consulting
Enterprise Public & Hybrid Cloud IaaS
HDS Big Data & Private Cloud Solutions
Oracle Public & Private Cloud Solutions
Microsoft Public & Private Cloud Solutions
SAP Cloud Solutions
Supported Cloud
Platform Solutions
HDS Big Data & Private Cloud
Oracle SaaS & Private Cloud
Azure PaaS, Hyper-V Private Cloud
SAP SaaS & SAP HANA
Savvis AWS
Terremark Other
Cloud Adoption
Consulting Cloud Transition
Services
Strategic Advisory Road
Mapping
Cloud Application
Development Services
CSB Strategic Advisory,
Education & Planning
Governance Framework &
Change Management
CSB Enablement &
Solution Implementation
Cloud Service Provider
(CSP) Consulting CSP Strategy & Service
Planning
CSP Product & Service
Development
CSP Go-to-Market Planning
& Launch
| © Copyright 2013 Hitachi Consulting 37
The way organizations are consuming IT services is evolving, driven by the
cloud and mobile era. Cloud enables new IT service delivery models. This
represents a disruptive change for both business and IT, but with this comes
increased complexities and expanded management and integration scope.
Leveraging the cloud requires more than just technology migration. It requires a
new approach for designing, building and operating IT solutions in the new cloud
service delivery model.
This, in turn, requires a common methodology across multiple cloud providers
and internal infrastructure, along with a centralized approach to unify
provisioning, procurement, metering and control.
Our cloud workshop will helps organizations get started in the cloud with the
right strategy, methodology and a proven tactical approach to enable the
business value of cloud.
Get Started Today - Strategic Cloud Workshop
| © Copyright 2013 Hitachi Consulting 38
Get Started Today - Strategic Cloud Workshop
Application Portfolio Assessment
Where are you now?
Cloud Migration Strategy,
Roadmap & Transition
Where you want to be… And how to get there.
Business Issues to Solve with Cloud 1
Strategy & Roadmap to Transition 2
Approach & Solution to Migrate 3
| © Copyright 2013 Hitachi Consulting 39
Connect with Me:
www.linkedin.com/in/chadmlawler
Today’s Presentation Available at: http://www.slideshare.net/chadmlawler
Chad M. Lawler, Ph.D. Director of Consulting Services
Cloud Computing
14643 Dallas Parkway, Suite 800, Dallas, Texas 75254
Office: 469.221.2894
Email: [email protected]
www.hitachiconsulting.com/cloud/
Hitachi Consulting An Executive View on Cloud Service Brokers C l o u d S o l u t i on s i n a C l o u d S e r v i c e B r o k e r M o d e l
Better
Hitachi Consulting An Executive View on Cloud Service Brokers C l o u d S o l u t i on s i n a C l o u d S e r v i c e B r o k e r M o d e l