An Exchange

An Exchange

for

for SaaS

SaaS

Welcome

�Founded in Jan 2006

◦Incubated under Exploit Technologies/A*STAR Oct 06 –May 08

◦A pioneering Singapore-based software-a-service (SaaS)

Company; vision is to provide leading-edge office automation

and knowledge engineering technologies to enhance enterprise

agility to meet changing business demands, and for decision-

makers to affect business operations in real-time

�Technology partners include Microsoft, HP, A*STAR and

SingTel

�Supported by IDA & SPRING

About

About AkSaaS

AkSaaS

�Supported by IDA & SPRING

�80% of our staff are technical with 40% having post-

graduate degrees.

◦Nationalities from China, France, Germ

any, India, Indonesia,

Italy, Myanmar, Malaysia, Philippines, Singapore

1980s –1990s

2000s

Hosting 3

rdparty

applications in

data centres

SaaSISVs host

their own

applications in

data centres

accessible via

internet

ASP

SaaS

ASP

ASP vsvsSaaS

SaaS

ASP does

not have the

expertise to

handle the

different

applications

it hosted

internet

“Instant

coffee”, on-

demand, pay-

as-you-use ,

no

maintenance

Wave I: 2001-

2006

Cost-effective

software delivery

Wave II: 2005-

2010

Integrated business

solutions

Wave III: 2008-

2014

Workflow-enabled

business

transform

ation

SaaS1.0

SaaS2.0

Mainstream Adoption

Ubiquitous Adoption

•Optimisedbusiness

ecosystems

•IT-targeted ecosystems

•Inter-enterprise

AdoptionHigh

Source: Saugatuck

SaaS

SaaSAdoption

Adoption

4

2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

Early Adoption

•Stand-alone apps

•Multi-tenancy

•Limited configurability

•Focus on TCO, rapid

deployment

Mainstream Adoption

•Integrated with business

portfolio

•SaaSintegration plaform

•Business marketplaces,

SaaSecosystems

•Customisationcapability

•Focus on integration

•Inter-enterprise

collaboration

•IT utility / SaaS

infrastructure

•Customised, personalised

workflow

•Focus on business

transform

ation

Adoption

Low

Wave I:2001-

2006

SaaS1.0

Cost effective

software delivery

Wave II: 2005-

2010

SaaS2.0

Integratedbusiness

solutions

Wave III:

2008-2014

SaaS2.0 and

beyond

Workflow-enabled

business

transformation

Worldwide

Adoption Rates

Early Adoption

•SMB 0%-9%+

•Enterprise 0%-14%+

Mainstream

Adoption

•SMB 6%-53%+

•Enterprise 9%-75%+

UbiquitousAdoption

•SMB 42%-75%+

•Enterprise 63%-85%+

Motivation

•Cost and short-term

payback

•Speed of

•Supportdistributed

workflow

•Mission critical

•Manage virtual value

chain

•Enhance internal

Motivation

•Speed of

implementation

•Mission critical

database apps

•Enhance internal

processes

Key

Applications

•SMB-focusedCRM,

SFA, HR, F&A, including

SMB suites

•Email

•Light non-core

functions at “edges”

•Email, web

conferencing

•BI, analytics

•Procurement and

sourcing

•Compliance

•ERP, supply chain

suites

•Vertical and horizontal

ecosystems

•Seurity-as-a-service

•Litecore back and

front office (F&A, HR)

SaaS

SaaSWave

Wave

Wave I:2001-

2006

SaaS1.0

Cost effective

software delivery

Wave II: 2005-

2010

SaaS2.0

Integratedbusiness

solutions

Wave III:

2008-2014

SaaS2.0 and

beyond

Workflow-enabled

business

transformation

Infrastructure

•Multi-tenancy

databases

•Limited configuration

•Browser-accessible,

net-native

•SaaSIntegration

Platform

(SIP)

•Customisation

•Composite SaaS

applications

•IT-targeted

ecosystems

•Robust security

services

•Collaboration SIPs

Technologies

•Standalone application

services

•Web services

integration APIs

•IT utility, SaaS

infrastructure

Technologies

services

•Extract-and-populate

integration

integration APIs

•Web 2.0 mashups

infrastructure

•Mobility solutions

Drivers

•Reduce operatingcosts

•Speedy deployment

•Simplify software

management

•Supplement on-

premise software

•Internal-external

collaboration

•Data security

Inhibitors

•Data privacy and

security

•Data privacy and

security

•Vendor lock-in

SaaS

SaaSWave

Wave

Wave I:2001-

2006

SaaS1.0

Cost effective

software delivery

Wave II: 2005-

2010

SaaS2.0

Integratedbusiness

solutions

Wave III:

2008-2014

SaaS2.0 and

beyond

Workflow-enabled

business

transformation

Buying

Attributes

•Price/perform

ance of a

“Good enough” feature

set

•Configurationnot

customisation

•Integration with

existing business

workflow

•UI and process

customisation

•Inter-enterprise

collaboration

•Workflow

customisation

•Brand over function

Pricing &

•Transaction-based

•User-based

•User-based 70%

•Companysize 10%

•User-or enterprise-

based

Pricing &

Licensing

•User-based

•Consumption-based

•Companysize 10%

•Transaction-based

10%-15%

based

•Valued-based metrics

•Published SLAs

Key Challenges

•Application, data

integration

•Workflow integration

•Personalised,

customisedworkflow

© 2008 Aksaas Pte Ltd

7SaaS

SaaSWave

Wave

�SaaSMarket Potential

◦The worldwideSaaSmarket reached $6.3 billion in 2006

and is forecast to grow to $19.3 billion by year-end

2011, according to Gartner, Inc.

◦Asian SaaSmarket compounded annual growth 59%

(from ‘07) to hit US$1.8b by 2011 at (Springboard)

�SaaSin Asia

◦Asia is 3-5 years behind US

But is it big business?

But is it big business?

◦Asia is 3-5 years behind US

◦Inevitable industry trend for Asia

ISV

ISP/GSP

Focus on provisioning

grid/cloud computing data

centres, high-speed

bandwidth

Changing Focus

Changing Focus

Enterprises &

SMEs

ISV

Focus on doing core

business rather

than backend

systems

Focus on best-of-

breed SaaS

applications

Business Services

SaaSApplication

Hosted Application

Licensed Application

Open Source

Application

IntegrationServices

Development Tools Platform

APIs

Database Management

System

Security / SSO

Directory

Enterprise

Service Bus

Adaptors

Audit

Business &

Application

Services

Business &

Application

Services

Integration

Layer

Integration

Layer

The

The SaaS

SaaSArchitecture

Architecture

Security / SSO

Directory

Service Bus

Adaptors

Audit

Web Services Management

Integration Layer

ConfigurationManagement

Provisioning

Monitoring/

Diagnostics

Administrative

Services

Upgrade

Management

Billing/ Report

Hosting Platform

/ Server Pool/ Network

Multi-site redundancy, replication services, back-up, recovery

Layer

Layer

Administrati

ve Services

Administrati

ve Services

Hosting

Services

Hosting

Services

�Microsoft

◦Connected Services Framework 3.0

�Any network any device

�Oracle

◦Oracle SaaSPlatform

�Database, Fusion middleware, Enterprise manager

�Google

◦Google Apps

�Google Gears, OpenSocial

�Cisco WebEx

�Cisco WebEx

◦Web meeting, conference

�Salesforce.com

◦SalesforceAppEx

�Amazon Web Services

◦EC2, S3, SQS

�Adobe

◦Document Centre (LiveCycle), Connect (Breeze), Remix,

What are the software gorillas doing?

What are the software gorillas doing?

SaaSlevels the playing

field between the

software gorillas and

small ISVs

Opportunities

OpportunitiesNever before has the opportunity

been greater for the next great

software giant to come out of Asia.

千 里 之 行 始 于 足

Journey of a

thousand miles

begins with the

first step

Lao Zi(6thCentury BC)

足 下 老 子

Software + Service

i n v e n t

Companions for your journey

Grid

Service

Providers

Technology

Partners

Government

Agencies

AAn n eeXXchange

changefor

for

SaaS

SaaSto

to

amalgamate and

amalgamate and

Customers

ISV

Community

amalgamate and

amalgamate and

grow the

grow the SaaS

SaaS

community in

community in

Singapore & Asia

Singapore & Asia

Pacific

Pacific

AiCAiC––SaaS

SaaSEcosystem

Ecosystem

�A*STAR/ETPL -

Provide licensing and COT of

advanced technologies from A*STAR

�Microsoft –

Local Software Economy (LSE) and

Software‐plus‐Services Incubation Center Programs

�HP -

Hardware solutions and Developer & Solution

Partner Program (DSPP)

Partner Program (DSPP)

�SingTel -

Bandwidth and WAN solution for distributed

solutions. SingtelIndustry Partnership Programme

�IDA/SPRING -

TIP funding & SME initiatives

AiCAiC––Value

ValueAdd

Add

Non-SaaS to SaaS

Consultancy

Integration

Conversion

SaaSto SaaS+

Staging

Advanced

Technologies

SaaS

SaaSEnablement

Enablement

PartnersGo To

Market

AiCLearn, Test,

Buy

GSPProduction

ISV

AiC

AxSaaS.co

m

GSP

SME

End-User

IDA

SaaS

SaaSEnablement

Enablement

Microsoft

Platform

HP

Infrastructure

SingTel

Connectivity

Exploit

R&D

Spring

Funding

IDA

Funding

Incubate

Aggregate

Marketing

www.axsaas.com

SaaS

SaaSCommunity

Community

An Exchange

An Exchange

for

for SaaS

SaaS

Q&A

千 千千千 里 里里里 之 之之之 行 行行行 始 始始始 于 于于于 足 足足足 下 下下下Begin your SaaSjourney with us

AiCAiC

Software + Service

i n v e n t

Thank you for joining us today

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AiCAiC