an evolution: the iphone

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by: alexa outerbridg e An Evolutio n: the iPhone

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A deeper look at the iPhone and what it has to offer.

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Page 1: An Evolution: the iPhone

by: alexa outerbridge

An Evolution:

the iPhone

Page 2: An Evolution: the iPhone

The iPhone and Apple have revolutionized the way people listen to music and interact with others.

image: Flickr- Panduka Senaka

Page 3: An Evolution: the iPhone

Apple spent 150 million dollars to develop the

iPhone. In 2007, Apple paid at least 1 million dollars for the

iphone.com domain.

image: Flickr- Mike Romani

Source: iSmash Phone “History Lesson: iPhone Facts and Figures”

Page 4: An Evolution: the iPhone

This “candybar” styled device debuted in 2007. By the end of Apple’s third quarter during this year, 270,000 iDevices were sold.

image: Flickr- Hande Aksoy

Source: iSmash Phone “History Lesson: iPhone Facts and Figures”

Page 5: An Evolution: the iPhone

In 2008, the cooler and sleeker iPhone 3G entered the mass market.

The iPhone 3G was released with a larger consumer reaction and it sold an estimated 3 million devices in the first month.

image: Flickr- Jamey Howard

Source: iSmash Phone “History Lesson: iPhone Facts and Figures”

Page 6: An Evolution: the iPhone

The iPhone 3G appealed to business types, tech lovers and mainstream Americans alike.

On July 11, 2008 Apple released the iPhone 3G in

22 countries. Shortly after, the iPhone 3GS was released and it came equipped with video recording and twice the processing speed.

image: Flickr- Ken Ilio Source: iSmash Phone “History Lesson: iPhone Facts and Figures”

Page 7: An Evolution: the iPhone

And then finally came the

iPhone 4…

… in

2010

image: Flickr- Dan Jeffrey

Page 8: An Evolution: the iPhone

What did the iPhone 4 have

to offer?

•Retina Display • Larger viewing angle •Front-facing camera •HD video recording •Larger battery

… And much more!

image: Flickr- Bas Boerman

Page 9: An Evolution: the iPhone

Apple sold over 1.7 million iPhone 4 devices in the first 3 days.

The company went as far as to call it the “most successful product launch in Apple’s history”, citing chief

executive Steve Jobs.

Image: Flickr- Marjan58

Source: NBC. “Why the iPhone is so Darn Popular” 2010

Page 10: An Evolution: the iPhone

But the real question is,

“What makes the iPhone so unique and so successful?”

Image: Flickr- Fred Facker

Page 11: An Evolution: the iPhone

Today, consumers match their smartphones with their identity… Your smartphone says a lot about

who you are!

Let’s see Apple’s competition...

image: Flickr- daiwilliamsuk

Page 12: An Evolution: the iPhone

The Blackberry Identity… Merging the

personal chores of life

with the professional.

Email capability &

event planning.

Delivering both function &

fashion

Image: Flickr- Gonzague Dambricourt

Page 13: An Evolution: the iPhone

The Android Identity … an easily affordable smartphone with extreme customization.

This smartphone allows for freedom and creativity.

Image: Flickr- clive darr

Page 14: An Evolution: the iPhone

… But then there is the iPhone – Iconic ,cool, sexy, high-tech &

nothing else can compare!Image- Flickr- Yutake Tsutano

Source: www.apple.com

Page 15: An Evolution: the iPhone

Apple has triumphed at two crucial qualities:

simplicity and

status.

The company has

created a mindset in which the phone is used as a communications and entertainment device. The recession-proof iPhone has helped Apple to reach global success by capturing mindshare and money.

image: Flickr- Allison McCarthy

Page 16: An Evolution: the iPhone

The iPhone offers over 300,000 applications and

there have been more than 7 billion downloads so far. Each app represents who we are and the large variety

available allows us to express our identities.

image: Flickr- Rachael Depp

Source: iSmash Phone “History Lesson: iPhone Facts and Figures”

Page 17: An Evolution: the iPhone

The iPhone creates

an image for us…

… and with the ever-growing app store, there is no limit to the potential uses for this device.

image: Flickr- Naomi

Page 18: An Evolution: the iPhone

image: Flickr- Ken Ilio

iPhone users are able to browse the revolutionary App Store to find hundreds of thousands of apps designed

specifically for their iPhone. With Apple’s App Store, there is almost no limit to what the iPhone can do.

Page 19: An Evolution: the iPhone

The App Store is estimated to have prompted in excess of

6.5 billion downloads since its launch, hosting 259,740 apps…

image: Flickr- Sean Bonner

Source: iSmash Phone “History Lesson: iPhone Facts and Figures”

Page 20: An Evolution: the iPhone

Whether you’re looking for a sports trainer, a personal shopper or even just a good book to read… … Apple’s App store allows

the iPhone to cater to

everyone’s personal needs.

image: Flickr- Cuba Gallery

Page 21: An Evolution: the iPhone

What’s your app?

Apps for going out, chefs, students, music, working out, traveling, managing money, work, fun & games, keeping current and even the great outdoors

image: Flickr- Emilio Guerra

Page 22: An Evolution: the iPhone

With the tap of a button, the iPhone 4 offers video calling, so you can share a smile from across the globe or wave hello to your friends and family

Face Time Phone calls like you’ve never seen before!

image: Flickr- Dennis Woo

Source: www.apple.com

Page 23: An Evolution: the iPhone

Retina Display The sharpest, most vibrant and highest-resolution phone screen ever to hit

the market! In- plane- switching technology is used to achieve a wider viewing angle than on typical

LCDs. The iPhone 4 offers 326 pixels per inch which allows for much sharper text and images.

image: Flickr- cobra_clean

Source: www.apple.com

Page 24: An Evolution: the iPhone

the iPhone has seen great success because of its

multitasking abilities…

…with the iPhone multitasking is done the right way Listen to audio in the background. Keep GPS running. Get VoIP calls while using other apps. Switch between apps quickly….and pick up right where you left off.

image: Flickr- Jack Lyons

Page 25: An Evolution: the iPhone

HD video recording…

You can capture every moment with the iPhone HD video recording. Once you’re done, use the iPhone to edit the video clips into a movie or to share your footage anywhere in the world.

Image: Flickr- Robert Evans

Page 26: An Evolution: the iPhone

In today’s society, one of the most pressing concerns in people’s social lives is finding time to keep in contact with friends and family. The iPhone has helped to connect people and maintain relationships through its revolutionary tools and applications.

image: Flickr- Anson Ho

Page 27: An Evolution: the iPhone

What more???

The iPhone has moisture sensors to indicate whether water damage has affected a device…

…the iPhone’s virtual keyboard can accommodate 21 languages……

…the aluminosilicate glass used in iPhone 4 has been chemically strengthened to be 20 times stiffer and 30 times harder than plastic.

image: Flickr- Ortzi Omenaka

Source: iSmash Phone “History Lesson: iPhone Facts and Figures”

Page 28: An Evolution: the iPhone

…today, billions of people have turned to the iPhone for business and personal reasons. The iPhone will have a

lasting impact on the way we connect with each other.

image: Flickr- Naomi

Page 29: An Evolution: the iPhone

The iPhone is so much more than just another new product, it

has reinvented the phone and transformed the mobile network. Who knows what Apple will present to us next?

Image: Flickr- photo-atiste

Page 30: An Evolution: the iPhone

CreditsAll images used are

sourced from Flickr..