an event for offline and online community builders.an event for offline and online community...
TRANSCRIPT
An event for offline and online community builders.
What isSMF 2018?
What started in 2011 as a contemporary conference on face-to-face marketing (events, exhibitions and meetings) has since then grown into an interdisciplinary business community gathering thinkers, visionaries, and leaders from all around the world. SMF 2018 is a 1.5 days event that brings together next generation thinkers like you who question the answers.
VICTORIA THEATRE & THE ARTS HOUSE, SINGAPORE • 24 – 25 JULY 2018
400+Senior LevelAttendees
200+Organizations
82Industry Leading
Speakers
20+Countries
SMF 2018in Numbers
The largest community building event in the world
Speakersin the Spotlight
Fabian PfortmüllerFounder & CEO,COMMUNITY
*Full line-up behind
Martin Enault CEO, APAC, C2 International
Arvinder GujralManaging Director SEA & Senior Director Business Development APAC, China, Australia, Twitter
Stephen Ho
President – Greater China, Global Operations, Hyatt Hotels & Resorts
Aaron HungSenior Director of Partnerships, APAC, TripAdvisor
Felipe DaguilaHead JAPAC – Google Assistant (AI) & Strategic Products and Partnerships, Google
Manisha Seewal
Head of Marketing, Tokio Marine Insurance
Singapore Ltd
Sherrif KaramatPresident & CEO, PCMA
Frank Sliwka
COO, Electronic Sports League Asia
What’s Happening at SMF 2018?This year’s SMF 2018 will be about questions and not about answers, We will be engaging speakers and content from di�erent disciplines and ecosystems. Expect to learn from the best how to create, grow, engage, multiply and monetise your communities. Whether you are a marketer, member, of MICE industry, academia or simply interested in communities, this is your event.
Exceptional KeynotesSome rocked the boat. Others changed the
game but they all questioned the answers. This year’s lineup features industry disruptors, seasoned enterprise leaders, and the best and brightest business talent.
Knowledge TransferMore than 80 speakers from globally successful
brands, pioneers, and game changers. Expect game-changing content formats highlighting big ideas in communities, innovation and creativity.
Multidisciplinary Connections400 visionaries from the fields of marketing,
events, advertising, associations, media, technology, digital, HR, agencies and leadership connect in SMF 2018. Di�erent networking formats make for new relationships. Be ready for a non peer-to-peer experience.
Learn – Unlearn
The Future of Meetings
Achieving Exponential
Growth
Data vs Insights
Future of Media Consumption
Building Communities
Tomorrow
E-Communities
Innovating Business Model
Artificial Intelligence for
Dummies
Unconferences
The Changing Role of
Marketers
The Art of Strategizing
Brands
Marketing Technology
Unlocking Crowdsourcing
Bringing Communities Together F2F
Topics
AM
AM
PM
PM
DAY 1
Onsite Registration
Opening
Plenaries• The Singapore Manifesto• Learn – Unlearn – Relearn• Communities and Fans• The Future is Human Centric
Coffee Break
Breakouts• The Power of (Work) Place• The New Role of a Marketer• Crowdsourcing
Breakouts• Data as the New Currency• Asian vs Western
Consumers• Value Creation for
Communities, Associations and Networks
• Business Model Innovation
Lunch
Workshop Pre-Registration• Brand Storytelling: Build a
Loyal Audience with Lessons from the Movie Industry
• Neuromarketing Fundamentals
• Exponential Growth• Value Creation for
Associations and Networks• Designing Powerful
Communities• Introduction to Restorative
Innovation• Product Centric vs People
Centric Approaches to Marketing
Breakouts• Learning From Fast Growth
Industries: The eSports Business Model
• MICE Innovation Challenge• Transforming Your
Organization • Introduction to Restorative
Innovation
Breakouts• What Will Make Your
Community Sticky• How Blockchain is
Impacting Marketing and Events Ecosystems
• Bold (Really Bold) Predictions in the MICE Industry
• Activation – Social Impact – Communities
Coffee Break
Plenaries• The End of Jobs and
Corporations As We Know It• The Art of Engagement
Dinner*
DAY 2
Breakfast
Plenaries• Events, Communities and
Fans• MICE Biz Model Innovation• Curation Made in Singapore
Coffee Break
Breakouts• Friendly Artificial
Intelligence• Inside the Mind of a
Marketer• The Ball is Round: How
Community of Fans are Managed in Sports
• Digital Talent
Breakouts• The Future of Work:
Strengthening Communities at the Workplace
• The Magic of Curation• Lifelong Education in
Exponential Age• Destinations & Events:
Tracking Success in 2030
Introducing the Singapore Manifesto
ClosingFuture of Communities
Agenda
*For Combo Pass & Dinner Pass holders only
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All Speakers(In alphabetical order)
Aaron HungSenior Director of Partnerships, APAC, TripAdvisor
Alessandro CorteseCEO, European Society
Allan PhangAirAsia Allstars Engagement and Internal Branding, Group People & Culture, AirAsia
Aloysius ArlandoCEO, SingEx
Anna RatalaHead, Slush Singapore
Avinash ChandaranaL&D Group Director, MCI Group
Arvinder GujralManaging Director SEA & Senior Director Business Development APAC, China, Australia, Twitter
Bojan BlecicSenior Vice President and Head of Experience Design, OCBC
Borko KovacevicCollaboration and Productivity Business Director, Microsoft
Carlos HernandezHead Market Insights, GMEA, APAC, Abbott Labs
Chong Moon YeeHead of Nielsen Sports (SEA)
Daniel McKinnonVice President, GlobalFreemanXP
Dave LimFounder and Producer,TEDx Singapore
Didier Scaillet, CISCEO, Society for Incentive Travel Excellence
Epi LudvikFounder and CEO, Crowdsourcing Week
Eric Mottard Founding Partner & CEO, Grupo Eventoplus
Fabian PfortmullerFounder & CEO, COMMUNITY
Felipe DaguilaHead JAPAC – Google Assistant (AI) & Strategic Products and Partnerships, Google
Dr. Fermin DiezDeputy CEO and Group Director, Human Capital Development Group, National Council of Social Services
Frank SliwkaCOO, Electronic Sports League Asia
Gemma CalvertProfessor of Marketing, Nanyang Business School, NTU
Gerald McKenzieDirector: Innovation and Business Transformation,Credit Suisse
Ivan CodinaManaging Director, SEA, Australia, Japan, and South Korea, La Liga
Jason TaperRegional Vice PresidentGlobal Client Collaboration, Asia Pacific, Steelcase
Jenson Goh Director of Studies & Resident Fellow, National University of Singapore
Jiarong DongAmbassador & Founder of SOMA Education, SingularityU Shanghai
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Jia Yong GohDirector, People Advisory Services, Ernst & Young
Josep M. MasCPO & Board Member, BTwinBooks
Jovan RebolledoA.I Researcher, University of Tokyo, Global Innovator & Exponential Entrepreneur
Juliano LissoniCo-founder of Blockchain REV Global
Kai HattendorfManaging Director / CEO, UFI The Global Association of the Exhibition Industry
Karen BolingerCEO, Melbourne Convention Bureau
Keerthi KumaraveluE-commerce and Omnichannel Manager APAC, LEGO
Laurence LiewDirector, AI Industry Innovation, AI Singapore
Manisha SeewalHead of Marketing, Tokio Marine Insurance Singapore Ltd
Martin Enault CEO, APAC, C2 International
Mary CaseySenior Vice President Sales & Marketing, Maritz Travel
Mathias PoschPresident & Chairman, International Conference Services (ICS) & International Association of Professional Congress Organisers (IAPCO)
Megan TateVice President, Meeting & Event Planning Manager,Wells Fargo
Melissa OwActing Chief Executive, Singapore Tourism Board
Miguel BernasBoard Member, Asia Content Marketing Association
Nellie WartoftCo-founder & COO, Sapio
Olivier Gergele Senior Principal, A.T. Kearney
Rebecca LimHead, Our Better World, Singapore International Foundation
Rod CameronExecutive Director, International Association of Convention Centres (AIPC)
Rupen DesaiVice Chairman for Asia-Pacific, Middle East & Africa, Edelman
Sally Wu Research Director, Business and Audience Insights, BBC Asia Pacific
Samir BediPartner, People Advisory Services, Ernst & Young
Sergio SalvadorAPAC Digital Transformation Practice Lead, Egon Zehnder
Sherrif KaramatPresident & CEO, PCMA
Stephen Ho President – Greater China, Global Operations, Hyatt Hotels & Resorts
Steve Armitage General Manager – Destination, Auckland Tourism, Events and Economic Development (ATEED)
Virginia Cha Professor Entrepreneurship
Wendy HoganCX & Marketing Strategy Director, Oracle
Wee Min OngVice President, Marina Bay Sands
Group booking discounts available:• 5% discount for min. 3 of the same passes• 10% discount for min. 8 of the same passes• 15% discount for min. 12 of the same passesAll registrants must take the same pass type.
*Early bird prices until 8th June 2018. *All rates exclude 7% GST.
Tickets & Pricing
Forum Pass Dinner Pass
Access to All Content Formats
Access to All Networking Formats
Access to All Workshops and Sessions
Networking Lunch on Day One
Light Refreshments Provided
Exclusive Dinner Party at OLA Beach Club
Grill Serving Delicious Burgers, Barbecue, Steaks, Seafood and More
Party with Top-Rated DJs
Coach Transport & Entrance to Sentosa Island Provided
All Forum Pass Perks
Access to Exclusive Dinner Party at OLA Beach Club
Access to the Plus Lounge(Dedicated lounge area at the event venue exclusively for Combo Pass holders. A quiet space for business meetings with new contacts)
Early Bird
$590SACEOSMember
Public $900
Normal Rate
$670SACEOSMember
Public $1000
Early Bird
$480SACEOSMember
Public $740
Normal Rate
$560SACEOSMember
Public $840
$150SACEOSMember
Public $200
Combo Pass
Supported byStrategic Partner Held in
www.SMF2018.org
Organized by: Curated by:
COO Asia Pacific | MCI Group
+65 97323941 | [email protected]@smfsingapore #SMF2018