FIELD BASED ENTREPRENUERSHIP PROJECT

MOHAMED SHAHBAZ SIDIC15397049. Sec – B, DMS

AT RIGHT BUILD MART Pvt. Ltd.

Submitted by:

OBJECTIVES OF THE STUDY:

O To have real life knowledge of an organization through various departments.

O To study the organization as a system and it’s various functional areas.

O To study the various challenges and difficulties faced by an entrepreneur in setting up and functioning the company.

COMPANY PROFILE:O Name of Company : Right Build MartO Type of Business : Retail Store-

SanitarywareO Established : 2013O Address : Kuttippuram,

Malappuram Dt. ,Kerala.O Founding Owners: Navas M.K

Abdul Fayaz K Faisal Palliyalil

RIGHT BUILD MART PVT. LTD.

History Of the Company:

O Started by 3 Men in 2013O Initial capital - Rs. 12 LakhO Started as a Distribution firm [Sanitary wares,

Sanitary Fittings, Painting Tools (Brushes, Rollers)]

O In 2014 – They set up their first showroom, for retail operations.

O Right Distributors Right Build Mart

Cont.O Number of Partners of the company went from

3 to 5.O Distribution & Wholesale Retail firm.O Capital of the Company was raised to almost 1

crore rupees during this phase.O Inventory – Rs. 80 Lakhs.O The expense for setting up the showroom went

upto Rupees 25 Lakhs.

BRANDS SOLD BY THE FIRM:

DEPARTMENTS:1. FINANCE DEPARTMENT:

O Procurement of Initial CapitalO Raising Capital to 1 Cr.O Monthly turnover - 18 – 23 Lakh O Expected Annual turnover - 2.4 Crore Rupees.O 10% of profit is expected from total sales

(Turnover Business).O Monthly Incentives – 10,000 Rs.

Cont.2. MARKETING DEPARTMENT:O Knockout SaleO New Year Discounts

3. HR DEPARTMENT:

O Self Motivated.O Monthly Incentives – 10,000 Rs.O Management plans to increase workforce to

expand the business in future.O No issue of Absenteeism or

Turnover.

Cont.

CHALLENGES:

O UNORGANIZED SECTOR(There are about 250 companies related to

unorganized sector and it is producing low quality low cost products which severely damage the market of the organized sector. When substandard products are sold at a significantly lower cost within the country and exported abroad, this affects the brand names and market shares of the companies of the organized sector.)

O COMPETITOR FIRMS

FUTURE PLANS:O RBM plans to expand its business by

including Tiles and Other flooring solutions to its inventory in the near future.

O RBM has also layed plans to expand its business to other areas, preferably to the town of Cherpulassery in Palakkad District where there is only one other competitor Firm that provides sanitary wares.

Plan for the proposed building in Cherpulassery Town