An analysis of the #btvsmb hashtag conversation from 5/31/2011 – 6/2/2011

04/13/2023 2

At a glance

Analyzed 283 tweets containing “#btvsmb” from 8am on Tuesday (5/31) through 3pm on Thursday (6/2)

A total of 78 conversation participants Average of 3.6 tweets per participant 69 Tweets were RTs (24%) 65% of Tweets contained at least one @ mention

04/13/2023 3

half of #btvsmb conversation participants tweeted just once

7 (9%) participants tweeted more than 10 times, generating 40% of all #btvsmb Tweets

1 Tweet only 2 Tweets 3-10 Tweets More than 10 Tweets

51%

13%

27%

9%14%

7%

39% 40%% of Users

% of Tweets

Participant Frequency Group

Participants with…

04/13/2023 4

@ejyoung67 was the most prolific #btvsmb conversation participant by far, generating over 10% of all #btvsmb tweets

40% of all #btvsmb tweets were generated by the top 7 participants

Top 5 Conversation Participants

User Number of #btvsmb Tweets

@ejyoung67 (Elaine Young) 29

@swichi293 (Brian Swichkow) 18

@PMGNicole (Nicole Ravlin) 18

@barbaradozetos (Barbara Dozetos) 12

@ethanwaldman (Ethan Waldman) 12

@AmyBTV (Amy Lafayette) 11

@brighieb (Brighid Buzzell) 12

04/13/2023 5

Word cloud of 283 #btvsmb Tweets

04/13/2023 6

@cc_chapman had 76% more @ mentions than @marketingprofs

| 95 mentions

| 54 mentions

04/13/2023 7

Most retweeted tweet was from @socialamateur