amy lainhoff portfolio
TRANSCRIPT
Amy Y LainhoffOnline Marketing:
Online Ad Campaigns Google Bing/ Yahoo! TripAdvisor Capterra Facebook
Search Engine Optimization Search Term and Ad Copy Website Design and Copy Email Campaigns
Print Marketing:
Business Templates Graphic Design Marketing Materials
Brochures Sales Kits Datasheets Sponsorships
Print Advertisements Direct Mail Campaigns Tradeshow Booth Design
Amy Y LainhoffIndustries:
Accounting Corporate Government Healthcare Higher Education Hotels K12 Schools Legal Military Non-Profit Retail Religious Travel
Programs:
Adobe InDesign, Photoshop,
Illustrator and Dreamweaver Constant Contact (online newsletter and survey)
Google Adwords, Adwords Editor, Analytics, Places, Webmaster Tools
Microsoft Word, Excel, PowerPoint, Outlook, Publisher and Office Picture Manager
Notepad TripAdvisor, Bing, and Yahoo! Sponsored
Search
PPC Campaigns
CTR Increased from 0.39% to 12.9%
CPC Decreased from $0.80 to $0.32
Revenue Increased by thousands in just a few weeks!
“I can honestly say that in 20 years of business experience I've never encountered a marketing professional with a more complete understanding of the practice or sharper technical skills.
Beyond her skills, Amy's energy, enthusiasm and drive make her the consummate "team player." And while many people stumble into a career, marketing is clearly her passion. Any organization she works for will be better off for it.”
Letter of recommendation from Tom Schek, former co-worker and Team Lead
Website Designs
Marketing Materials
Designed all collateral, magazine ads, website, and tradeshow booths to match this design.
There were nine industry-specific versions created for each of these projects.
Ran industry-specific ads in 11 different magazine publications.
Built relationships with ad contacts to get articles published.
Worked with UK and AU partners to design co-advertisements.
Redesigned and maintained over 30 product-specific datasheets.
Assisted with a 30-page application that won “Best Companies To Work For In Colorado” award.
Announced company merger via newspaper articles, sponsorship advertisements, and direct mail pieces.
“During our time as co-workers, I had the opportunity to witness Amy’s professionalism during a trying merger process. Despite the challenging circumstances, Amy served as a capable liaison between several groups, continually exhibiting thoughtfulness and consideration.
She is also extremely detail-oriented and has great, creative enthusiasm for the tasks she is assigned. Amy would be a tremendous asset to any company and has my highest recommendation.”
Letter of recommendation from Nora Rossman, Director of Human Resources and Employee Relations
Volunteer Activities
“ASC had never before attempted a “high end” ticketed event and with less than a year to plan, Amy and her Co-Chair coordinated all that was needed...
The event was a huge success both financially and programmatically and ASC will always be indebted to Amy for her diligent, meaningful efforts and dedicated time for this excellent outcome.
I not only recommend Amy for her experience and product excellence, but also for her remarkable cheerful attitude and optimism. Amy is a very, very special person and we feel very blessed to benefit from her time and expertise.”
Letter of recommendation from Betty Lehman, Executive Director of the Autism Society of Colorado
Amy volunteered for the Autism Society of Colorado (ASC) and was a member of their development and event committees.
She spearheaded the first inaugural The Face of Autism benefit. Found event sponsors, designed materials, and coordinated all aspects of the event.
Awards & Certifications
2010 Search Marketing Expo Advanced Attendee
2008 PPC Summit Attendee
Official citation from the city of Providence, Rhode Island.
Presented to Amy during a ceremony to acknowledge her dedication to community service.
Volunteer of the month for the Autism Society of Colorado.
“I can confidently say that Amy is one of the most detail-oriented people I know. She has a rare ability to see every angle in which a project should be considered and is either able to accomplish each of those angles, or is willing and very capable to learn.
She has a great passion for the work she does and will stop short of nothing to make sure she’s making the biggest impact she can.
Whether it’s in the workplace, volunteering or with her personal friends, I’ve never seen Amy not give everything she has to her commitments. It’s truly amazing.”
Letter of recommendation from Chelsea Walker, former co-worker and President of Super User Conferences
Additional Designs
Designed 15 different versions of the company’s four-panel tradeshow booths.
Created all icons used in EMS Software products.