INTRODUCTIONAmul

The Taste of Indiameans priceless

AMUL Today

amul is a symbol of many things

Multi-dimensional

impact on rural economy and society

HISTORICAL BACKGROUND OF AMULAmuls

birth is indelibly freedom movement in India.The

linked

to

the

first Amul cooperative was the result of a farmers.Sardar

farmers.

Vallabhbhai Patel vision to organise

Dr. Verghese Kurien, who founded Amul.

FACTS ABOUT THE KAIRA DISTRICT COOPERATIVE MILK PRODUCERS UNION (AMUL)Established

in 1946 - two societies collected 250 lures of milk. Competed with Polsons to supply milk to Bombay. 1952 - Bombay Government terminated Polsons contract and signed with AMUL.1955

- Dairy and milk powder plant was established with aid from the United Nations Children's Fund (UNICEF).

CONTD

1960

- AMUL pioneered production of milk powder and baby food from buffalo milk.AMUL

- meets producer demand for critical inputs, veterinary services, artificial insemination and feed. Today AMUL members supply more than 1 million lures of milk per day. AMUL sells 400 tonnes of cattle feed every

THE GUJARAT COOPERATIVE MILK MARKETING FEDERATIONGujarat

Cooperative Milk Marketing Federation (GCMMF) is India's largest food products marketing organization.Amul

initiated movement.Today,

the

dairy

co-operative

this movement is being replicated in 70,000 villages in over 200 districts in India.

THE GROWTH ERAAmul

Dairy has organized over 10,000 village cooperatives.Rise

in export of Amul products. day Amul collects 4,47,000 litres of

Every

milk.

Today,

173 milk producers cooperative unions and 22 federations play a major role

HISTORY OF AMUL

Dairy cooperative Largest food brand in India Situation of farmers GCMMF contribution to Amul

INTRODUCTION AND CONTRIBUTION OF DR.VERGHESE kURIEN (CHAIRMEN)

Milk Procurement Sales Distribution Cooperative Development

PRODUCTS OFFERED BY AMUL

SWOT ANALYSISTechnical manpower Demand Margins Problem in distribution Perishability Competition

Flexibility in market Export potential

Milk vendors Competition

CH

O

CO

LA

T

ES

LIQUID FRESH MILKBU T T ER

ICE CREAM

PIZZA

COMPETITION

Follows

a unique business model Protect he interest of milk-producing farmers

BUSINESS MODEL

The

cooperative came to be known as the "Anand pattern" cooperative system. It has a three-tier structure. Each tier is economically independent.

ORGANISATIONAL STRUCTURE

Cooperative Committed

PRODUCT DEVELOPMENTsystem to the farmers

Profitability

300

stock keeping units, 46 sales offices, 3,000 distributors, 1,00,000 retailers with refrigerators and 5,00,000 non-refrigerated retail outlets...

DISTRIBUTION NETWORK

MISSION 2020Vision :liberate our farmers from economic oppression and lead them to prosperity Mission 2020: dairy cooperatives of Gujarat turnover of Rs. 27000 crores by the year 2020 Objective: is to ensure that the maximum share of the consumers rupee goes back to the milk producers

FUTURE PLANS

Expansion of distribution network, creative marketing, consumer education and product innovation, we will leverage effectively on rising income levels and growing affluence among Indian consumers. Tapping the rising demand for new valueadded products.

CONTD

Milk shed area will increase to 231 lakh kg per day (23.1 million kg per day), at an annual growth rate of 4% Installing Bulk Milk Chillers and Automatic Milk Collection Systems in all our village cooperative societies. Collect as much as 195 lakh kg per day (19.5 million kg per day) of milk in the peak flush season. Satellite dairies with combined processing and liquid milk packaging capacity of 50 LKPD will be established in major metro market

CONTDWe plan to double to processing capacity of our dairy plants to 20.7 million kg per day, by 2020 Milk drying capacity will also be enhanced by 200 MTs per day Plan to expand our cattle feed manufacturing capacity, more than four times to 12,000 MTs per day, by 2020. Total investments envisaged for creating all the required infrastructure would be Rs. 2,600 crores (Rs. 26 billion) till the year 2020

CONCLUSION

AMULS Philosophy Trustworthy of 1,000 million Indians Also known for food brand