amsterdam going digital · ams first central bank water network sewers north sea canal ftth smart...
TRANSCRIPT
Amsterdam going digital
…750 years of technology
Ger Baron
2016 1000
Golden Age Golden
Age
University
of Amsterdam founded
VU University founded
1600
Firs t Stock Exchange
Largest fleet and
harbour in the world
Schiphol
finished
Canals Europe connected
to the internet via Amsterdam
Nobel Prize Van ’t Hoff
National Museum
AMS-IX founded
AMS
Firs t Centra l bank
Water network
Sewers
North Sea
Canal
FttH
Smart Grids Open Data
1st ind. rev. 2nd ind. rev. 3th ind. rev.
Nothing New
Digital Revolution
Pilot Taxi IGH Artificial Intelligence
Maandag 7 november Tech and the city
7 7
Pilot Taxi IGH Augmented Reality
8 8
Pilot Taxi IGH Virtual Reality
9 9
Pilot Taxi IGH Blockchain
Transitions are all about collaboration
10
Technical
Physical
Economical
Legal
Social
Political
Barriers
Future Toda
y
Our focus
Energy
1
3
A new market
© Forbes
Residential retrofit
Virtual power plant – City-zen
Storage and trade of surplus
solar energy through home
batteries.
Gaming to make the right decission 17
Heating & cooling
Heating & cooling 19
Futureproof infrastructure 20
Energy storage
The Johan Cruijff
ArenA as football
stadium and power
plant
New type of sanitation at Buiksloterham
Social value: Cascoland bio-digester
23
Blockchain – Spectral Energy
24
And many more projects…& approaches
25 https://amsterdamsmartcity.com/themes/energy-water-waste/projects
Our focus
27
Three overarching themes to be met in 5G Field lab Amsterdam ZO
Experience
Mobility
Safety UEFA safety requirement is highly intrusive for visitors partly ineffective and expensive if the perimeter is implemented
(only) in a physical way1
10-30% of people buy ticket but are late or miss out (NPS) >90% of people only attend the event, not the area (ARPU)
Majority of people arrive by car (NPS) and obstruct people work & living in the area
28
Experience case: Improve stickiness of the area by distribution of
content Creating value by extending DRM & content delivery in the area and to customers
29
First target – creating digital ecosystem in A’dam ZO Digital security intended to be as safe and less intrusive
Stickiness and experience should be improved by distributing v ideo content of event
Improve stickiness (ARPU)
Digital perimeter (UEFA Req.))
Improve experience (NPS)
People (late) with ticket can watch anywhere
30
Roles & Responsibilities
City of Amsterdam
• Potential permits for digging, placement of camera’s and deployment of radio equipment • Responsible for public discussions relating usecase(s) of the Fieldlab; privacy e.g.
KPN • E2E day 1 solution indoor & outdoor (3.5GHz 40MHz spectrum bundled with 3.5GHz
40MHz of Amsterdam Arena applications, UE, networking) • Governance communication • After day 1: open approach
Amsterdam Arena
• Facilitation temporary FoC deployment of radio equipment in the area (including Arena), transmission on buildings with various stakeholders
• Adoption / test of 5G Fieldlab usecases by end-users
• Implementation of 5G KPN/Arena/Amsterdam Fieldlab into OMC facilitaties in a v isible way • Ensuring DRM for content of different events for specified ‘experience usecase’
• AIA – 40MHz spectrum license to be bundled with KPN license for on the pitch & outdoor use
Our focus
