amsterdam business school
DESCRIPTION
A story about crowdfunding, entrepreneurship, crowdsourcing and storytelling.TRANSCRIPT
![Page 1: Amsterdam Business School](https://reader035.vdocuments.site/reader035/viewer/2022081401/5589c197d8b42a44498b46ad/html5/thumbnails/1.jpg)
A STORY ABOUT CROWDFUNDING (STORYTELLING AND CROWDSOURCING)
CASE: #BRANDEXPEDITION
![Page 2: Amsterdam Business School](https://reader035.vdocuments.site/reader035/viewer/2022081401/5589c197d8b42a44498b46ad/html5/thumbnails/2.jpg)
Email [email protected]
Phone +31(0)650244596
Address Utrecht
Twitter @martijnarets
@crowdexpedition
Websites www.brand-expedition.com
www.crowd-expedition.com
www.expedition-learning.com/forgetthebox (Dutch)
have a great journey!
![Page 3: Amsterdam Business School](https://reader035.vdocuments.site/reader035/viewer/2022081401/5589c197d8b42a44498b46ad/html5/thumbnails/3.jpg)
![Page 4: Amsterdam Business School](https://reader035.vdocuments.site/reader035/viewer/2022081401/5589c197d8b42a44498b46ad/html5/thumbnails/4.jpg)
![Page 5: Amsterdam Business School](https://reader035.vdocuments.site/reader035/viewer/2022081401/5589c197d8b42a44498b46ad/html5/thumbnails/5.jpg)
Samuel Beckett (1906 - 1989)
![Page 6: Amsterdam Business School](https://reader035.vdocuments.site/reader035/viewer/2022081401/5589c197d8b42a44498b46ad/html5/thumbnails/6.jpg)
![Page 7: Amsterdam Business School](https://reader035.vdocuments.site/reader035/viewer/2022081401/5589c197d8b42a44498b46ad/html5/thumbnails/7.jpg)
![Page 8: Amsterdam Business School](https://reader035.vdocuments.site/reader035/viewer/2022081401/5589c197d8b42a44498b46ad/html5/thumbnails/8.jpg)
![Page 9: Amsterdam Business School](https://reader035.vdocuments.site/reader035/viewer/2022081401/5589c197d8b42a44498b46ad/html5/thumbnails/9.jpg)
LEGOBANG & OLUFSEN
KOENIGSEGG
KRONAN
MANCHESTER UNITED
THE BODY SHOPINNOCENT
NETLOG DUVELSKYPE
PHILIPS
TOMTOM
ADIDAS
KOZIOLMINI
SWAROVSKI
VICTORINOX
FREITAG
OLYMPISCHE SPELEN
ALESSI
LEGO BANG & OLUFSEN
KOENIGSEGG
KRONAN
MANCHESTER UNITED
THE BODY SHOPINNOCENT
NETLOG DUVEL
SKYPEPHILIPS
TOMTOM
ADIDAS
KOZIOL
MINI
SWAROVSKI
VICTORINOX
FREITAG
OLYMPISCHE SPELEN
ALESSI
LEGO BANG & OLUFSEN
KOENIGSEGG
KRONAN
MANCHESTER UNITED
THE BODY SHOPINNOCENT
NETLOG DUVEL
SKYPEPHILIPS
TOMTOM
ADIDAS
KOZIOL
MINI
SWAROVSKI
VICTORINOX
FREITAG
OLYMPISCHE SPELEN
ALESSI
5 months, 20 brands, 12.500 kilometre
![Page 10: Amsterdam Business School](https://reader035.vdocuments.site/reader035/viewer/2022081401/5589c197d8b42a44498b46ad/html5/thumbnails/10.jpg)
![Page 11: Amsterdam Business School](https://reader035.vdocuments.site/reader035/viewer/2022081401/5589c197d8b42a44498b46ad/html5/thumbnails/11.jpg)
![Page 12: Amsterdam Business School](https://reader035.vdocuments.site/reader035/viewer/2022081401/5589c197d8b42a44498b46ad/html5/thumbnails/12.jpg)
![Page 13: Amsterdam Business School](https://reader035.vdocuments.site/reader035/viewer/2022081401/5589c197d8b42a44498b46ad/html5/thumbnails/13.jpg)
![Page 14: Amsterdam Business School](https://reader035.vdocuments.site/reader035/viewer/2022081401/5589c197d8b42a44498b46ad/html5/thumbnails/14.jpg)
What do I need?:1. bank2. publisher3. bookstores
![Page 15: Amsterdam Business School](https://reader035.vdocuments.site/reader035/viewer/2022081401/5589c197d8b42a44498b46ad/html5/thumbnails/15.jpg)
IF YOU THINK YOU’RE TOO SMALL TO HAVE AN IMPACTTRY GOING TO BED WITH A
MOSQUITO IN THE ROOM.....
![Page 16: Amsterdam Business School](https://reader035.vdocuments.site/reader035/viewer/2022081401/5589c197d8b42a44498b46ad/html5/thumbnails/16.jpg)
CROWDFUNDING- donation based
- presales
- loan
- equity based
![Page 17: Amsterdam Business School](https://reader035.vdocuments.site/reader035/viewer/2022081401/5589c197d8b42a44498b46ad/html5/thumbnails/17.jpg)
CROWDFUNDING- donation based
- presales
- loan
- equity based
- 20.000euro
- 20% shares
- 2 months
![Page 18: Amsterdam Business School](https://reader035.vdocuments.site/reader035/viewer/2022081401/5589c197d8b42a44498b46ad/html5/thumbnails/18.jpg)
20 euro per share
1 share = free e-book2 shares = free book25 shares = one hour of my consult
125 shares = presentation
+ YOU ARE PART OF AN ADVENTURE!
short term reward
![Page 19: Amsterdam Business School](https://reader035.vdocuments.site/reader035/viewer/2022081401/5589c197d8b42a44498b46ad/html5/thumbnails/19.jpg)
20 euro per share
1 share = free e-book2 shares = free book25 shares = one hour of my consult
125 shares = presentation
+ YOU ARE PART OF AN ADVENTURE!
short term reward
shareholder in a coöperation (without any risk)
7.000 books sold= break even after taxes
long term reward
![Page 20: Amsterdam Business School](https://reader035.vdocuments.site/reader035/viewer/2022081401/5589c197d8b42a44498b46ad/html5/thumbnails/20.jpg)
![Page 21: Amsterdam Business School](https://reader035.vdocuments.site/reader035/viewer/2022081401/5589c197d8b42a44498b46ad/html5/thumbnails/21.jpg)
![Page 22: Amsterdam Business School](https://reader035.vdocuments.site/reader035/viewer/2022081401/5589c197d8b42a44498b46ad/html5/thumbnails/22.jpg)
target group:
- 1st line network
- 2nd line network
- brands in the book
- audience of my
presentations
![Page 23: Amsterdam Business School](https://reader035.vdocuments.site/reader035/viewer/2022081401/5589c197d8b42a44498b46ad/html5/thumbnails/23.jpg)
171investors
![Page 24: Amsterdam Business School](https://reader035.vdocuments.site/reader035/viewer/2022081401/5589c197d8b42a44498b46ad/html5/thumbnails/24.jpg)
171investeerders and then......
NEE!
![Page 25: Amsterdam Business School](https://reader035.vdocuments.site/reader035/viewer/2022081401/5589c197d8b42a44498b46ad/html5/thumbnails/25.jpg)
171investeerders en toen......
NEE!
TAX ‘SERVICE’ ACCOUNTANTS
NOTARY
BANKS
![Page 26: Amsterdam Business School](https://reader035.vdocuments.site/reader035/viewer/2022081401/5589c197d8b42a44498b46ad/html5/thumbnails/26.jpg)
was it all about the
money??
HELL NO!
![Page 27: Amsterdam Business School](https://reader035.vdocuments.site/reader035/viewer/2022081401/5589c197d8b42a44498b46ad/html5/thumbnails/27.jpg)
was it all about the
money??
HELL NO!
how many hours did I spend to run the campaign?
+/- 400
(x 150euro)
![Page 28: Amsterdam Business School](https://reader035.vdocuments.site/reader035/viewer/2022081401/5589c197d8b42a44498b46ad/html5/thumbnails/28.jpg)
was it all about the
money??
HELL NO!
how many hours did I spend to run the campaign?
+/- 400
+/- 200
(x 150 euro)how many
hours did I
spend to
settle all
promises?
+/- 400
(x 150euro)
![Page 29: Amsterdam Business School](https://reader035.vdocuments.site/reader035/viewer/2022081401/5589c197d8b42a44498b46ad/html5/thumbnails/29.jpg)
was it all about the
money??
HELL NO!
how many hours did I spend to run the campaign?
+/- 400
+/- 200
(x 150 euro)how many
hours did I
spend to
settle all
promises?
+/- 400
(x 150euro)
how much money did I spend for all
the legal stuff?
+/- 10.000 euro
![Page 30: Amsterdam Business School](https://reader035.vdocuments.site/reader035/viewer/2022081401/5589c197d8b42a44498b46ad/html5/thumbnails/30.jpg)
was it all about the
money??
HELL NO!
how many hours did I spend to run the campaign?
+/- 400
+/- 200
(x 150 euro)how many
hours did I
spend to
settle all
promises?
+/- 400
(x 150euro)
how much money did I spend for all
the legal stuff?
+/- 5.000 euro
all together:100.000 euro(to raise 20.000euro...)
![Page 31: Amsterdam Business School](https://reader035.vdocuments.site/reader035/viewer/2022081401/5589c197d8b42a44498b46ad/html5/thumbnails/31.jpg)
MY LESSONS LEARNED
![Page 32: Amsterdam Business School](https://reader035.vdocuments.site/reader035/viewer/2022081401/5589c197d8b42a44498b46ad/html5/thumbnails/32.jpg)
#1CHOICE OF CROWDFUNDING PLATFORM(why will people donate?)
![Page 33: Amsterdam Business School](https://reader035.vdocuments.site/reader035/viewer/2022081401/5589c197d8b42a44498b46ad/html5/thumbnails/33.jpg)
#2PROGNOSIS, VALUATION, RETURN(be realistic)
![Page 34: Amsterdam Business School](https://reader035.vdocuments.site/reader035/viewer/2022081401/5589c197d8b42a44498b46ad/html5/thumbnails/34.jpg)
#3CALCULATION(don’t forget that you also have to pay your rent)
![Page 35: Amsterdam Business School](https://reader035.vdocuments.site/reader035/viewer/2022081401/5589c197d8b42a44498b46ad/html5/thumbnails/35.jpg)
#4REWARDS(worth a lot for the investors, but cheap for you)
![Page 36: Amsterdam Business School](https://reader035.vdocuments.site/reader035/viewer/2022081401/5589c197d8b42a44498b46ad/html5/thumbnails/36.jpg)
#5MEDIA(don’t start the party when there is no audienc yet)
![Page 37: Amsterdam Business School](https://reader035.vdocuments.site/reader035/viewer/2022081401/5589c197d8b42a44498b46ad/html5/thumbnails/37.jpg)
#6MEDIA(don’t over estimate the effect of media attention in relation to donations)
![Page 38: Amsterdam Business School](https://reader035.vdocuments.site/reader035/viewer/2022081401/5589c197d8b42a44498b46ad/html5/thumbnails/38.jpg)
#7TIMING(nobody wants to join a project that is not succesfull yet)
![Page 39: Amsterdam Business School](https://reader035.vdocuments.site/reader035/viewer/2022081401/5589c197d8b42a44498b46ad/html5/thumbnails/39.jpg)
#7keep it personal. people are not dealing with companies. people are dealing with other people.
![Page 40: Amsterdam Business School](https://reader035.vdocuments.site/reader035/viewer/2022081401/5589c197d8b42a44498b46ad/html5/thumbnails/40.jpg)
#8FRIENDSHIPS(rich friends are not great investors)
![Page 41: Amsterdam Business School](https://reader035.vdocuments.site/reader035/viewer/2022081401/5589c197d8b42a44498b46ad/html5/thumbnails/41.jpg)
#9FRIENDSHIPS(crowdfunding can effect your frienships)
![Page 42: Amsterdam Business School](https://reader035.vdocuments.site/reader035/viewer/2022081401/5589c197d8b42a44498b46ad/html5/thumbnails/42.jpg)
#10PLANNING(keep the party going)
![Page 43: Amsterdam Business School](https://reader035.vdocuments.site/reader035/viewer/2022081401/5589c197d8b42a44498b46ad/html5/thumbnails/43.jpg)
#11PLANNING(create moments that are worth spreading.and make them easy to share > investor event, presentation ABN, etc.)
![Page 44: Amsterdam Business School](https://reader035.vdocuments.site/reader035/viewer/2022081401/5589c197d8b42a44498b46ad/html5/thumbnails/44.jpg)
#12FINISH(make a list)
![Page 45: Amsterdam Business School](https://reader035.vdocuments.site/reader035/viewer/2022081401/5589c197d8b42a44498b46ad/html5/thumbnails/45.jpg)
#13REWARDS(an important moment of contact with your investors)
![Page 46: Amsterdam Business School](https://reader035.vdocuments.site/reader035/viewer/2022081401/5589c197d8b42a44498b46ad/html5/thumbnails/46.jpg)
#14FOLLOW-UP(who are your investors? what do they do for a living.)
![Page 47: Amsterdam Business School](https://reader035.vdocuments.site/reader035/viewer/2022081401/5589c197d8b42a44498b46ad/html5/thumbnails/47.jpg)
#15FOLLOW-UP(communication on long term with equity based crowdfunding)
![Page 48: Amsterdam Business School](https://reader035.vdocuments.site/reader035/viewer/2022081401/5589c197d8b42a44498b46ad/html5/thumbnails/48.jpg)
MY THOUGHTS ABOUT CROWDFUNDING
![Page 49: Amsterdam Business School](https://reader035.vdocuments.site/reader035/viewer/2022081401/5589c197d8b42a44498b46ad/html5/thumbnails/49.jpg)
#1Crowdfunding is a part of a bigger plan.
![Page 50: Amsterdam Business School](https://reader035.vdocuments.site/reader035/viewer/2022081401/5589c197d8b42a44498b46ad/html5/thumbnails/50.jpg)
#2Crowdfunding is a personal thing. Thinking of that you can better screw a bank: you won’t see them in a bar...
![Page 51: Amsterdam Business School](https://reader035.vdocuments.site/reader035/viewer/2022081401/5589c197d8b42a44498b46ad/html5/thumbnails/51.jpg)
#3Crowdfunding is not only about money. It brought me....
![Page 52: Amsterdam Business School](https://reader035.vdocuments.site/reader035/viewer/2022081401/5589c197d8b42a44498b46ad/html5/thumbnails/52.jpg)
#3Crowdfunding is not only about money. It brought me....
- 171 extra ambassadors
- publications- extra presentations
- Dutch Entrepreneur of the
Year- 40 under 40- TEDx Kalamata
![Page 53: Amsterdam Business School](https://reader035.vdocuments.site/reader035/viewer/2022081401/5589c197d8b42a44498b46ad/html5/thumbnails/53.jpg)
#4It is an amazing instrument and adventure!!!
![Page 54: Amsterdam Business School](https://reader035.vdocuments.site/reader035/viewer/2022081401/5589c197d8b42a44498b46ad/html5/thumbnails/54.jpg)
Email [email protected]
Phone +31(0)650244596
Address Utrecht
Twitter @martijnarets
@crowdexpedition
Websites www.brand-expedition.com
www.crowd-expedition.com
www.expedition-learning.com/forgetthebox (Dutch)
have a great journey!