amsterdam best practices for dynamic campaigns. presented by: amsterdam naomi hauser client success...
TRANSCRIPT
![Page 1: AMSTERDAM Best Practices for Dynamic Campaigns. Presented By: AMSTERDAM Naomi Hauser Client Success Manager Points: 14,285 Rank: 10 Level: Platinum](https://reader038.vdocuments.site/reader038/viewer/2022110206/56649cf85503460f949c9610/html5/thumbnails/1.jpg)
AMSTERDAM
Best Practices for Dynamic Campaigns
![Page 2: AMSTERDAM Best Practices for Dynamic Campaigns. Presented By: AMSTERDAM Naomi Hauser Client Success Manager Points: 14,285 Rank: 10 Level: Platinum](https://reader038.vdocuments.site/reader038/viewer/2022110206/56649cf85503460f949c9610/html5/thumbnails/2.jpg)
Presented By: AMSTERDAM
Naomi Hauser
Client Success Manager
Points: 14,285Rank: 10Level: Platinum
![Page 3: AMSTERDAM Best Practices for Dynamic Campaigns. Presented By: AMSTERDAM Naomi Hauser Client Success Manager Points: 14,285 Rank: 10 Level: Platinum](https://reader038.vdocuments.site/reader038/viewer/2022110206/56649cf85503460f949c9610/html5/thumbnails/3.jpg)
AMSTERDAM
Best Practices for Dynamic Campaigns
![Page 4: AMSTERDAM Best Practices for Dynamic Campaigns. Presented By: AMSTERDAM Naomi Hauser Client Success Manager Points: 14,285 Rank: 10 Level: Platinum](https://reader038.vdocuments.site/reader038/viewer/2022110206/56649cf85503460f949c9610/html5/thumbnails/4.jpg)
AMSTERDAM
Utilize the Full Potential!
![Page 5: AMSTERDAM Best Practices for Dynamic Campaigns. Presented By: AMSTERDAM Naomi Hauser Client Success Manager Points: 14,285 Rank: 10 Level: Platinum](https://reader038.vdocuments.site/reader038/viewer/2022110206/56649cf85503460f949c9610/html5/thumbnails/5.jpg)
adCore’s Campaign Creation AMSTERDAM
You have a tool that can make changes automatically in AdWords!?
A ‘Product Campaign’ is the first step!
![Page 6: AMSTERDAM Best Practices for Dynamic Campaigns. Presented By: AMSTERDAM Naomi Hauser Client Success Manager Points: 14,285 Rank: 10 Level: Platinum](https://reader038.vdocuments.site/reader038/viewer/2022110206/56649cf85503460f949c9610/html5/thumbnails/6.jpg)
The More The Merrier AMSTERDAM
adCore best practice lists 13 campaign structures that we expect to see in an AdWords account.
Let me introduce these to you by priority:
![Page 7: AMSTERDAM Best Practices for Dynamic Campaigns. Presented By: AMSTERDAM Naomi Hauser Client Success Manager Points: 14,285 Rank: 10 Level: Platinum](https://reader038.vdocuments.site/reader038/viewer/2022110206/56649cf85503460f949c9610/html5/thumbnails/7.jpg)
Priority A: AMSTERDAM
These campaigns should be up and running from the very beginning.
1 – Own Brand Campaign2 – Remarketing Campaign3 – Product Campaign4 – Brand + Category5 – Product Campaign Broad Match
![Page 8: AMSTERDAM Best Practices for Dynamic Campaigns. Presented By: AMSTERDAM Naomi Hauser Client Success Manager Points: 14,285 Rank: 10 Level: Platinum](https://reader038.vdocuments.site/reader038/viewer/2022110206/56649cf85503460f949c9610/html5/thumbnails/8.jpg)
Priority B: AMSTERDAM
After you have done Priority A, the next step is to create these.
1 - Dynamic Search Ads2 - Generic3 - Category4 – Brand5 – Product Listing Ads
![Page 9: AMSTERDAM Best Practices for Dynamic Campaigns. Presented By: AMSTERDAM Naomi Hauser Client Success Manager Points: 14,285 Rank: 10 Level: Platinum](https://reader038.vdocuments.site/reader038/viewer/2022110206/56649cf85503460f949c9610/html5/thumbnails/9.jpg)
Priority C: AMSTERDAM
Once you are happy with results, you have optimized Priority A, and B.. Priority C is for finding ways to expand your activity.
1 - Display Network2 - Brand + Category Broad Match3 - Brand Broad4 - Category Broad
![Page 10: AMSTERDAM Best Practices for Dynamic Campaigns. Presented By: AMSTERDAM Naomi Hauser Client Success Manager Points: 14,285 Rank: 10 Level: Platinum](https://reader038.vdocuments.site/reader038/viewer/2022110206/56649cf85503460f949c9610/html5/thumbnails/10.jpg)
Don’t Stop There… AMSTERDAM
Most stop after they have completed Product campaigns.
1 – Own Brand Campaign2 – Remarketing Campaign3 – Product Campaign4 – Brand + Category5 – Product Campaign Broad Match
![Page 11: AMSTERDAM Best Practices for Dynamic Campaigns. Presented By: AMSTERDAM Naomi Hauser Client Success Manager Points: 14,285 Rank: 10 Level: Platinum](https://reader038.vdocuments.site/reader038/viewer/2022110206/56649cf85503460f949c9610/html5/thumbnails/11.jpg)
Much More To Go AMSTERDAM
But as we just said…
There are MANY more Structures you should be implementing
![Page 12: AMSTERDAM Best Practices for Dynamic Campaigns. Presented By: AMSTERDAM Naomi Hauser Client Success Manager Points: 14,285 Rank: 10 Level: Platinum](https://reader038.vdocuments.site/reader038/viewer/2022110206/56649cf85503460f949c9610/html5/thumbnails/12.jpg)
Just a Few… AMSTERDAM
![Page 13: AMSTERDAM Best Practices for Dynamic Campaigns. Presented By: AMSTERDAM Naomi Hauser Client Success Manager Points: 14,285 Rank: 10 Level: Platinum](https://reader038.vdocuments.site/reader038/viewer/2022110206/56649cf85503460f949c9610/html5/thumbnails/13.jpg)
Product Campaigns AMSTERDAM
Why Are Product Campaigns Important?
![Page 14: AMSTERDAM Best Practices for Dynamic Campaigns. Presented By: AMSTERDAM Naomi Hauser Client Success Manager Points: 14,285 Rank: 10 Level: Platinum](https://reader038.vdocuments.site/reader038/viewer/2022110206/56649cf85503460f949c9610/html5/thumbnails/14.jpg)
End of Buying Cycle AMSTERDAM
![Page 15: AMSTERDAM Best Practices for Dynamic Campaigns. Presented By: AMSTERDAM Naomi Hauser Client Success Manager Points: 14,285 Rank: 10 Level: Platinum](https://reader038.vdocuments.site/reader038/viewer/2022110206/56649cf85503460f949c9610/html5/thumbnails/15.jpg)
Long Tail Keywords AMSTERDAM
![Page 16: AMSTERDAM Best Practices for Dynamic Campaigns. Presented By: AMSTERDAM Naomi Hauser Client Success Manager Points: 14,285 Rank: 10 Level: Platinum](https://reader038.vdocuments.site/reader038/viewer/2022110206/56649cf85503460f949c9610/html5/thumbnails/16.jpg)
Product Campaign Categories AMSTERDAM
Product campaign can be split into 2:
• Safe Strategy: The exact match, modified
• “Wild” strategy: The broad
![Page 17: AMSTERDAM Best Practices for Dynamic Campaigns. Presented By: AMSTERDAM Naomi Hauser Client Success Manager Points: 14,285 Rank: 10 Level: Platinum](https://reader038.vdocuments.site/reader038/viewer/2022110206/56649cf85503460f949c9610/html5/thumbnails/17.jpg)
Tip #1: Use Broad Keywords. AMSTERDAM
When you don’t use BROAD keywords.
YOU ARE MISSING UP TO 50% of
POTENTIAL CONVERSIONS
Don’t be afraid of the broad!
![Page 18: AMSTERDAM Best Practices for Dynamic Campaigns. Presented By: AMSTERDAM Naomi Hauser Client Success Manager Points: 14,285 Rank: 10 Level: Platinum](https://reader038.vdocuments.site/reader038/viewer/2022110206/56649cf85503460f949c9610/html5/thumbnails/18.jpg)
Tip #2: Use Keyword Variations AMSTERDAM
What keyword variations do I want to create for the Product Campaign?
– Product
– Product and brand
– Product and category
– Collection and product
![Page 19: AMSTERDAM Best Practices for Dynamic Campaigns. Presented By: AMSTERDAM Naomi Hauser Client Success Manager Points: 14,285 Rank: 10 Level: Platinum](https://reader038.vdocuments.site/reader038/viewer/2022110206/56649cf85503460f949c9610/html5/thumbnails/19.jpg)
Tip #3: Use The Right Ads AMSTERDAM
How do I use Keywords in the ad?
– Fields or DKI?
– DKI with Prefix?
– How does it work in adCore?
– Why choose to use the DKI?
![Page 20: AMSTERDAM Best Practices for Dynamic Campaigns. Presented By: AMSTERDAM Naomi Hauser Client Success Manager Points: 14,285 Rank: 10 Level: Platinum](https://reader038.vdocuments.site/reader038/viewer/2022110206/56649cf85503460f949c9610/html5/thumbnails/20.jpg)
What is a DKI? AMSTERDAM
DKI is short for “Dynamic Keyword Insertion”
This will look like {KeyWord: } in the ad Copy.
It will Place the Keyword that the user triggered in the ad itself.
![Page 21: AMSTERDAM Best Practices for Dynamic Campaigns. Presented By: AMSTERDAM Naomi Hauser Client Success Manager Points: 14,285 Rank: 10 Level: Platinum](https://reader038.vdocuments.site/reader038/viewer/2022110206/56649cf85503460f949c9610/html5/thumbnails/21.jpg)
Where to use DKI? AMSTERDAM
– When there are more than one product in an ad group
– When Keywords are specific enough (live [Sony T200] vs. [T200])
![Page 22: AMSTERDAM Best Practices for Dynamic Campaigns. Presented By: AMSTERDAM Naomi Hauser Client Success Manager Points: 14,285 Rank: 10 Level: Platinum](https://reader038.vdocuments.site/reader038/viewer/2022110206/56649cf85503460f949c9610/html5/thumbnails/22.jpg)
When to Use Prefix DKI? AMSTERDAM
– When there are more than one product in an ad group
– When keywords are missing from the full information you want in the ad (like T200)
![Page 23: AMSTERDAM Best Practices for Dynamic Campaigns. Presented By: AMSTERDAM Naomi Hauser Client Success Manager Points: 14,285 Rank: 10 Level: Platinum](https://reader038.vdocuments.site/reader038/viewer/2022110206/56649cf85503460f949c9610/html5/thumbnails/23.jpg)
When to Not to Use DKI? AMSTERDAM
When you want one product per ad
![Page 24: AMSTERDAM Best Practices for Dynamic Campaigns. Presented By: AMSTERDAM Naomi Hauser Client Success Manager Points: 14,285 Rank: 10 Level: Platinum](https://reader038.vdocuments.site/reader038/viewer/2022110206/56649cf85503460f949c9610/html5/thumbnails/24.jpg)
AMSTERDAM
How to deal with large numbers of products?
How can we split our campaigns?
![Page 25: AMSTERDAM Best Practices for Dynamic Campaigns. Presented By: AMSTERDAM Naomi Hauser Client Success Manager Points: 14,285 Rank: 10 Level: Platinum](https://reader038.vdocuments.site/reader038/viewer/2022110206/56649cf85503460f949c9610/html5/thumbnails/25.jpg)
How And When To Split Campaigns AMSTERDAM
There is no one way/ right way to do it. It’s just a matter of how you organize it for yourself.
– adCore limits to: 1000 ad groups and 40,000 keywords
Ask Yourself:– How many products am I working with?
• 100, 10,000?
– Is there a difference in the CPA or Budget for different products?– Is there a Natural Logic to your products?
• Category• Brand• Price
![Page 26: AMSTERDAM Best Practices for Dynamic Campaigns. Presented By: AMSTERDAM Naomi Hauser Client Success Manager Points: 14,285 Rank: 10 Level: Platinum](https://reader038.vdocuments.site/reader038/viewer/2022110206/56649cf85503460f949c9610/html5/thumbnails/26.jpg)
AMSTERDAM
• Price• Category• Brand name• Product type • Avlibality
![Page 27: AMSTERDAM Best Practices for Dynamic Campaigns. Presented By: AMSTERDAM Naomi Hauser Client Success Manager Points: 14,285 Rank: 10 Level: Platinum](https://reader038.vdocuments.site/reader038/viewer/2022110206/56649cf85503460f949c9610/html5/thumbnails/27.jpg)
AMSTERDAM
Overspliting = Overhead
![Page 28: AMSTERDAM Best Practices for Dynamic Campaigns. Presented By: AMSTERDAM Naomi Hauser Client Success Manager Points: 14,285 Rank: 10 Level: Platinum](https://reader038.vdocuments.site/reader038/viewer/2022110206/56649cf85503460f949c9610/html5/thumbnails/28.jpg)
Maximize Product Campaigns AMSTERDAM
– Use broad keywords!
– Use many keywords variations
– Use the best ad structure
– Learned how to Split campaigns so my campaigns will work for me not against me
![Page 29: AMSTERDAM Best Practices for Dynamic Campaigns. Presented By: AMSTERDAM Naomi Hauser Client Success Manager Points: 14,285 Rank: 10 Level: Platinum](https://reader038.vdocuments.site/reader038/viewer/2022110206/56649cf85503460f949c9610/html5/thumbnails/29.jpg)
Be Bold! AMSTERDAM
Let’s boldly go where no
adCore user has gone before
![Page 30: AMSTERDAM Best Practices for Dynamic Campaigns. Presented By: AMSTERDAM Naomi Hauser Client Success Manager Points: 14,285 Rank: 10 Level: Platinum](https://reader038.vdocuments.site/reader038/viewer/2022110206/56649cf85503460f949c9610/html5/thumbnails/30.jpg)
Priority B+C: AMSTERDAM
1 - Dynamic Search Ads2 - Generic3 - Category4 – Brand5 - Display Network6 - Brand + Category Broad Match7 - Brand Broad8 - Category Broad
![Page 31: AMSTERDAM Best Practices for Dynamic Campaigns. Presented By: AMSTERDAM Naomi Hauser Client Success Manager Points: 14,285 Rank: 10 Level: Platinum](https://reader038.vdocuments.site/reader038/viewer/2022110206/56649cf85503460f949c9610/html5/thumbnails/31.jpg)
Generic campaigns AMSTERDAM
Why are generic campaigns important?
![Page 32: AMSTERDAM Best Practices for Dynamic Campaigns. Presented By: AMSTERDAM Naomi Hauser Client Success Manager Points: 14,285 Rank: 10 Level: Platinum](https://reader038.vdocuments.site/reader038/viewer/2022110206/56649cf85503460f949c9610/html5/thumbnails/32.jpg)
Start of the Buying Cycle AMSTERDAM
![Page 33: AMSTERDAM Best Practices for Dynamic Campaigns. Presented By: AMSTERDAM Naomi Hauser Client Success Manager Points: 14,285 Rank: 10 Level: Platinum](https://reader038.vdocuments.site/reader038/viewer/2022110206/56649cf85503460f949c9610/html5/thumbnails/33.jpg)
Short Tail Keywords AMSTERDAM
![Page 34: AMSTERDAM Best Practices for Dynamic Campaigns. Presented By: AMSTERDAM Naomi Hauser Client Success Manager Points: 14,285 Rank: 10 Level: Platinum](https://reader038.vdocuments.site/reader038/viewer/2022110206/56649cf85503460f949c9610/html5/thumbnails/34.jpg)
Category Level Landing Page AMSTERDAM
![Page 35: AMSTERDAM Best Practices for Dynamic Campaigns. Presented By: AMSTERDAM Naomi Hauser Client Success Manager Points: 14,285 Rank: 10 Level: Platinum](https://reader038.vdocuments.site/reader038/viewer/2022110206/56649cf85503460f949c9610/html5/thumbnails/35.jpg)
Creating Generic Campaigns AMSTERDAM
1) Create a dedicated generic feed
2) Use your existing product feed
![Page 36: AMSTERDAM Best Practices for Dynamic Campaigns. Presented By: AMSTERDAM Naomi Hauser Client Success Manager Points: 14,285 Rank: 10 Level: Platinum](https://reader038.vdocuments.site/reader038/viewer/2022110206/56649cf85503460f949c9610/html5/thumbnails/36.jpg)
Dedicated Generic Feed AMSTERDAM
![Page 37: AMSTERDAM Best Practices for Dynamic Campaigns. Presented By: AMSTERDAM Naomi Hauser Client Success Manager Points: 14,285 Rank: 10 Level: Platinum](https://reader038.vdocuments.site/reader038/viewer/2022110206/56649cf85503460f949c9610/html5/thumbnails/37.jpg)
Use The Existing Product Feed AMSTERDAM
Generate the generic URL
• Free search URL
• URL pattern – build with dynamic fields
![Page 38: AMSTERDAM Best Practices for Dynamic Campaigns. Presented By: AMSTERDAM Naomi Hauser Client Success Manager Points: 14,285 Rank: 10 Level: Platinum](https://reader038.vdocuments.site/reader038/viewer/2022110206/56649cf85503460f949c9610/html5/thumbnails/38.jpg)
Use Free Search AMSTERDAM
Build the URL.
![Page 39: AMSTERDAM Best Practices for Dynamic Campaigns. Presented By: AMSTERDAM Naomi Hauser Client Success Manager Points: 14,285 Rank: 10 Level: Platinum](https://reader038.vdocuments.site/reader038/viewer/2022110206/56649cf85503460f949c9610/html5/thumbnails/39.jpg)
Build Using Patterns AMSTERDAM
A product URL may look like this:
http://www.domain.nl/site/item/234553
Your Category URL may look like this:
http://www.domain.nl/site/speakers
![Page 40: AMSTERDAM Best Practices for Dynamic Campaigns. Presented By: AMSTERDAM Naomi Hauser Client Success Manager Points: 14,285 Rank: 10 Level: Platinum](https://reader038.vdocuments.site/reader038/viewer/2022110206/56649cf85503460f949c9610/html5/thumbnails/40.jpg)
Using Product Feed for Generic Campaigns AMSTERDAM
• You may generate multiple instances of Brand and Category or Brand and Subcategory etc.
• adCore will only show each variation once.
![Page 41: AMSTERDAM Best Practices for Dynamic Campaigns. Presented By: AMSTERDAM Naomi Hauser Client Success Manager Points: 14,285 Rank: 10 Level: Platinum](https://reader038.vdocuments.site/reader038/viewer/2022110206/56649cf85503460f949c9610/html5/thumbnails/41.jpg)
Using Dynamic Parameters AMSTERDAM
Example of dynamic parameters to use in a generic campaign:
• Price starting from • Number of items available• Any ideas?
![Page 42: AMSTERDAM Best Practices for Dynamic Campaigns. Presented By: AMSTERDAM Naomi Hauser Client Success Manager Points: 14,285 Rank: 10 Level: Platinum](https://reader038.vdocuments.site/reader038/viewer/2022110206/56649cf85503460f949c9610/html5/thumbnails/42.jpg)
AMSTERDAM
Okay, so we know it’s possible to expand our AdWords activity by using feeds.
![Page 43: AMSTERDAM Best Practices for Dynamic Campaigns. Presented By: AMSTERDAM Naomi Hauser Client Success Manager Points: 14,285 Rank: 10 Level: Platinum](https://reader038.vdocuments.site/reader038/viewer/2022110206/56649cf85503460f949c9610/html5/thumbnails/43.jpg)
Priority B+C: AMSTERDAM
1 - Dynamic Search Ads2 - Generic3 - Category4 – Brand5 - Display Network6 - Brand + Category Broad Match7 - Brand Broad8 - Category Broad
![Page 44: AMSTERDAM Best Practices for Dynamic Campaigns. Presented By: AMSTERDAM Naomi Hauser Client Success Manager Points: 14,285 Rank: 10 Level: Platinum](https://reader038.vdocuments.site/reader038/viewer/2022110206/56649cf85503460f949c9610/html5/thumbnails/44.jpg)
Guiding your Generic Campaigns AMSTERDAM
More generic campaigns, may need a more guiding hand.
Solution: Hybrid mode
![Page 45: AMSTERDAM Best Practices for Dynamic Campaigns. Presented By: AMSTERDAM Naomi Hauser Client Success Manager Points: 14,285 Rank: 10 Level: Platinum](https://reader038.vdocuments.site/reader038/viewer/2022110206/56649cf85503460f949c9610/html5/thumbnails/45.jpg)
What is adCore Hybrid Mode? AMSTERDAM
adCore synchronizes the ad groups
You can manually alter the ad copy, and keywords in your advertising Platform
![Page 46: AMSTERDAM Best Practices for Dynamic Campaigns. Presented By: AMSTERDAM Naomi Hauser Client Success Manager Points: 14,285 Rank: 10 Level: Platinum](https://reader038.vdocuments.site/reader038/viewer/2022110206/56649cf85503460f949c9610/html5/thumbnails/46.jpg)
Why Use Hybrid Mode? AMSTERDAM
Examples:
When Keyword variations you want are not available from the Feed.
When you want to place full attention to the ad variations.
![Page 47: AMSTERDAM Best Practices for Dynamic Campaigns. Presented By: AMSTERDAM Naomi Hauser Client Success Manager Points: 14,285 Rank: 10 Level: Platinum](https://reader038.vdocuments.site/reader038/viewer/2022110206/56649cf85503460f949c9610/html5/thumbnails/47.jpg)
Activate Hybrid Mode AMSTERDAM
How to activate Hybrid mode in adCore:
![Page 48: AMSTERDAM Best Practices for Dynamic Campaigns. Presented By: AMSTERDAM Naomi Hauser Client Success Manager Points: 14,285 Rank: 10 Level: Platinum](https://reader038.vdocuments.site/reader038/viewer/2022110206/56649cf85503460f949c9610/html5/thumbnails/48.jpg)
Hybrid mode LOGIC AMSTERDAM
Keyword Destination URL
Parameters
![Page 49: AMSTERDAM Best Practices for Dynamic Campaigns. Presented By: AMSTERDAM Naomi Hauser Client Success Manager Points: 14,285 Rank: 10 Level: Platinum](https://reader038.vdocuments.site/reader038/viewer/2022110206/56649cf85503460f949c9610/html5/thumbnails/49.jpg)
Rules for Dynamic Campaigns AMSTERDAM
Synergy Effect
![Page 50: AMSTERDAM Best Practices for Dynamic Campaigns. Presented By: AMSTERDAM Naomi Hauser Client Success Manager Points: 14,285 Rank: 10 Level: Platinum](https://reader038.vdocuments.site/reader038/viewer/2022110206/56649cf85503460f949c9610/html5/thumbnails/50.jpg)
Harmony Between Tools AMSTERDAM
Dynamic Campaign Creation and Automation Rule optimization work together.
![Page 51: AMSTERDAM Best Practices for Dynamic Campaigns. Presented By: AMSTERDAM Naomi Hauser Client Success Manager Points: 14,285 Rank: 10 Level: Platinum](https://reader038.vdocuments.site/reader038/viewer/2022110206/56649cf85503460f949c9610/html5/thumbnails/51.jpg)
Which Rules Would You Add? AMSTERDAM
• To a Product campaign?
• To a Brand and Category campaign?
– Must have: Bid management & Ad optimizer
– More Traffic? Add search terms
– adCore Generated? Pause underperforming Keywords
![Page 52: AMSTERDAM Best Practices for Dynamic Campaigns. Presented By: AMSTERDAM Naomi Hauser Client Success Manager Points: 14,285 Rank: 10 Level: Platinum](https://reader038.vdocuments.site/reader038/viewer/2022110206/56649cf85503460f949c9610/html5/thumbnails/52.jpg)
You can and Should add: AMSTERDAM
![Page 53: AMSTERDAM Best Practices for Dynamic Campaigns. Presented By: AMSTERDAM Naomi Hauser Client Success Manager Points: 14,285 Rank: 10 Level: Platinum](https://reader038.vdocuments.site/reader038/viewer/2022110206/56649cf85503460f949c9610/html5/thumbnails/53.jpg)
LIVE adCore Tour AMSTERDAM
Let’s go to adCore for Tour
![Page 54: AMSTERDAM Best Practices for Dynamic Campaigns. Presented By: AMSTERDAM Naomi Hauser Client Success Manager Points: 14,285 Rank: 10 Level: Platinum](https://reader038.vdocuments.site/reader038/viewer/2022110206/56649cf85503460f949c9610/html5/thumbnails/54.jpg)
Highlights AMSTERDAM
• Product Campaign w/ Broad kw is a MUST
• You can do a lot more with your feed than create Product campaigns
• adCore’s new Hybrid mode makes it easier to manage your generic campaigns.
![Page 55: AMSTERDAM Best Practices for Dynamic Campaigns. Presented By: AMSTERDAM Naomi Hauser Client Success Manager Points: 14,285 Rank: 10 Level: Platinum](https://reader038.vdocuments.site/reader038/viewer/2022110206/56649cf85503460f949c9610/html5/thumbnails/55.jpg)
Thank You! AMSTERDAM
Utilize the Full Potential!