amplify austin 2019 brand guidelines - amazon s3 · logo usage & color each logo in the amplify...
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AMPL IFY AUST IN 20 19
Brand Guidelines
I Live Here I Give HereJanuary, 2019
Page 2Brand Guidelines
SECT ION I
Logo & Usage Guidelines
Page 3Brand Guidelines
The Amplify Austin Logo SystemThere are three available logos for branded Amplify Austin campaigns and collateral.
The stacked and horizontal logos are the primary logos Amplify Austin, with the micro logo reserved only for small placements where the “I Live Here I Give Here” in words in the speech bubble become too small to be legible.
Between the stacked, horizontal, and micro variations of the logo, any layout requirement can be met.
MICRO LOGOSTACKED LOGO
HOR IZONTAL LOGO
Page 4Brand Guidelines
Logo Usage & ColorEach logo in the Amplify Austin logo system is available for use in either the dominant teal, or the reversed version in white.
Always ensure the logo is placed in contexts where there is enough contrast to easily discern the shape.
Do not alter the color or composition of any of the provided Amplify Austin logos at any time.
Page 5Brand Guidelines
SECT ION I I
Shapes & Layout Creation
Page 6Brand Guidelines
24 hours of giving startsat 6pm on February 28.
Do good for Austin.
AmplifyATX.org
Join the movement.
Creating LayoutsAmplify Austin materials are created using the layering of shapes, lines, photography, and text. This collage-based approach relies on a few simple rules to be successful:
ShapesShapes emerge from the edges, and take up no more than 30% of the layout.
Dotted LinesDotted lines draw pathways between related content on the page. Use these to connect elements with winding paths.
White SpaceAlways ensure plenty of white space around the actual content of the ad. This ensures that each piece of content gets its moment to shine.
SAMPLE PROMOT IONAL LAYOUT
Page 7Brand Guidelines
Shape LibraryA complete shape library is provided to enable those working on Amplify Austin-related promotions to create new layout solutions to meet their asset and collateral needs.
Each shape is provided in vector form so that it can be scaled for any use case, color can be manipulated, and the form itself can be used to mask images for image placements.
Page 8Brand Guidelines
Lines & Illustrated ElementsThe final component added to each layout are hand rendered illustrations and line work. These elements provide a visual language for specific concepts while connecting the pieces of content in a given layout. A library of illustrations and line samples are available for incorporation into layouts on an as-needed basis.
AMPL IFY AUST IN POSTER SER IES
Page 9Brand Guidelines
B R I G H T T E A L
PMS
CMYK
RGB
HEX
7716C; 7716U
C:85 M:17 Y:40 K:0
R:7 G:157 B:161
#079DA1
ColorThe Amplify Austin color system is comprised of three primary colors — Bright Teal, Amplify Green, and Dark Teal — with Accent Purple reserved for select usage as an additional accent color. The primary colors should represesent 90% of the color usage in a given layout, with 10% or less reserved for the putple accent on an as-needed basis.
All colors are always used at full opacity, and gradients between the color values are strictly prohibited. Values for print and digital reproduction are included with each color swatch.
A M P L I F Y G R E E N
PMS
CMYK
RGB
HEX
382C; 381U
C:33 M:0 Y:100 K:0
R:187 G:213 B:46
#BBD52E
DA R K T E A L
PMS
CMYK
RGB
HEX
7476C; 3165U
C:100 M:50 Y:50 K:35
R:0 G:76 B:84
#004C54
AC C E N T P U R P L E
PMS
CMYK
RGB
HEX
269C; 269U
C:74 M:93 Y:38 K:34
R:74 G:38 B:82
#4A2652
Page 10Brand Guidelines
SECT ION I I I
Sample Contexts
Page 11Brand Guidelines
See the Amplify brand in action.Sometimes the easiest way to understand something is to see it in context. This section shows additional contexts to demonstrate how the Amplify Brand can be extended for different use cases. We hope this is helpful, and inspiring to your process.
Page 12Brand Guidelines
SAMPLE Facebook PROMO
Page 13Brand GuidelinesBrand Guidelines
NEWSPAPER ADVERT ISEMENT
Page 14Brand Guidelines
“Thank you for helping to make Amplify Austin 2019 the success we know it can be.”-The I Live Here I Give Here Team